Stephen Abbott is an independent vendor who frequently collaborates with the Industrial Brand team as a senior brand and communication strategist.
A corporate storyteller, Stephen works with business leaders to bridge business strategy with creative opportunity, bringing an authentic and compelling brand story to life throughout the organization. Taking brand strategy beyond just a creative exercise, his expertise is centered on ensuring that organizations set out solid foundations and build brands that are an asset to their organization. Stephen focuses on the four critical functions of brand strategy: culture, communications, experience, and operations.
With over 21 years in business (the last 13 specifically in brand and communication development), Stephen has worked on branding projects on both the agency and the client side of the process, giving him a unique perspective of the uncertainties, aspirations, and excitement of creating leading brands. He has a clear understanding of the limits of budgets and resources, and the value of doing what’s right and necessary rather than what is expected and common.