Keltie brings over 15 years of marketing expertise to the Industrial Brand team. In addition to having a passion for market research and tracking trends and competitive intelligence across markets, Keltie has varied experience in brand management, positioning, marketing strategy, and business communications. Keltie is an online marketing communications expert who understands how to understand and engage audiences, enhance customer relationships, and increase awareness and loyalty for brands through the strategic use of social media.
A graduate of the University of Alberta’s business program, Keltie worked for several international organizations in the US and Canada — Xerox, Unilever, and Eddie Bauer – before moving to Vancouver and branching out on her own. For the past ten years, Keltie has focused her efforts on freelance marketing and writing projects, developing internal and external communications for retailers, consumer products companies, and marketing agencies.
Aside from work, Keltie has two boys who force her to explore her inner tomboy by coaching Little League, playing tennis, and watching endless Sunday football games. Having recently updated her skills in web strategy and content, Keltie’s portfolio also includes social media and inbound marketing efforts for Industrial Brand and our clients.