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That’s not the colour I approved!

Mark Busse – No Comments

metamerism
“Hey! The colour looks different!” Heard that complaint before? It’s utterly heartbreaking when a client receives the final printed brochure, poster or annual report only to tell you they don’t like the colour. It’s even happened here a few times, but how do we make sure it doesn’t happen again in future? Well, you can’t exactly. It seems that no matter how many times you remind clients that PDFs viewed on their computer screen aren’t accurate colour, or that the low resolution digiline proof sent over isn’t exact either or even invite them to the print shop for a press approval, they often just leave it to the designer’s final judgment. Which really, is the way it should be, yes? Until they get the printed samples. READ MORE…
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