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Posts Tagged: business

The power of ‘I don’t know’

“I don’t know where I’m going, but I’m on my way…” — Carl Sandburg, American poet You know what graphic designers do too much? Design graphics. Graphic designers tend to dive into projects without questioning or validating the problem at hand, as though they have all the information and training needed to solve the problem […]

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Do Clients Choose Us, or Do We Choose Clients?

We’re often asked about how Industrial Brand does business development and finds our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that always gets met with raised eyebrows is the fact that we’re sort of picky about the clients we DO work with and how often we actually decline work.

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Act like a brand expert, not a designer

The following article by Mark Busse was published on December 9, 2013 in Design Edge Canada Magazine. As a young design producer I was convinced my job was to keep clients happy. To service them to death. To deliver what they asked for on time, on budget, and with a smile. I also thought it […]

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11 Lessons I Learned the Hard Way Managing a Design Firm

The following article by Mark Busse was published in December 2012 in Design Edge Canada Magazine.   The purpose of this column is to challenge some of the assumptions that many young designers and future firm owners may have entering this profession. If I can help a few of you avoid learning even one or […]

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