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Posts Tagged: branding

Brand Management 101: Styleguides

Imagine you’re a prospective customer or client. You saw a pretty damn sexy poster for a phone company, and it just so happens you’re in need of a new phone contract. You type their URL into Safari, eagerly expecting to find out more… only to find that the colour scheme differs from the poster, the typeface is off, the logo is inconsistent, and the whole thing feels like an entirely different company. Would you still want to trust this company with your money and rely on them for service?

Too often, this inconsistency is the result of forgotten brand standards. It can be tricky to remember all the little things that make your brand what it is, and after some time, the details will start falling through the cracks. That’s why it’s important to invest in a brand manual, or style guide.

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So you think naming is simple?

Did you know the name Apple was inspired while Steve Jobs was pruning Gravenstein apple trees on his friend’s orchard? According to the recent Steve Jobs biography, Apple Computer could have just as easily been called Personal Computing International. Had it been, who knows if it would have met with the same iconic success. The […]

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We’ll design a brand identity, but branding is up to you

Recently a prospective new client asked us some rather pointed questions about the nature of what we provided as brand designers, the difference between branding and marketing, brand identity, as well as some other rather insightful queries. This client was a privately owned, relatively young company experiencing success and growth in their industry, but recognized […]

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