Posts Tagged: brand positioning

Attract new hires with an authentic brand identity, Part 2

In our first post about hiring Millenials, we talked about ways you can make your company attractive to Millennials. AEC firms tell us hiring is their number one concern and finding the best talent is important and difficult. Creating a meaningful workplace is about being thorough and authentic. But let’s take this even further because […]

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Brand positioning: the key to defining your firm

When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]

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