What’s Design Currency?

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What’s Design Currency?

Matt recently wrote a great article about why he was excited about the upcoming Icograda Design Week Vancouver 2010 conference.

This week Icograda released this animated promo video about the theme of Design Currency created by Rethink, Giant Ant Media, Todd Smith Design and Wave Productions—all studios in Vancouver, BC.

The coolest thing for me is that the video is old school flipbook animation, not computer trickery. The production team literally printed and photographed 2,180 custom bills to create the effect. Here are some behind the scenes photos showing how they did it.

Pretty cool work guys—well done!

Posted by Mark Busse

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One Response to “What’s Design Currency?”


  • ad agency (August 9th, 2010)

    That video was a great way to modernize the flipbook!

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