Does everyone remember Paul Wallace? He’s still around here somewhere… Anyway, these days he spends a lot of times in dank, windowless, rented rooms asking people what they feel about or how much they like or dislike coffee and crackers—sort of like hilarious this Shreddies focus group video. [BTW - whoever thought up the Diamond Shreddies campaign is a genius and should get a promotion immediately]
Posted by Mark Busse
Tags: Branding, focus groups, Fun, Marketing, Paul Wallace, shreddies
Duane Brown (June 5th, 2008)
We were actually talking about this in class today. Someone said it was the marketing intern at the company.
kjbro0me (June 5th, 2008)
it was:
http://www.macleans.ca/business/companies/article.jsp?content=20080507_56414_56414
oo (June 6th, 2008)
The intern’s name is Hunter Somerville, and he now works at Ogilvy in TO where the campaign was developed. They just won a Grand Clio for it.