Corporate level Viral marketing has, for the most part, appeared insincere and often completely backfired.
Tiger Woods ’08 was released by EA sport and earlier this year a fan posted a video outlining a bug where a player could walk out on to a water trap and chip the ball back into play. Dubbed the “Jesus Shot” the clip of this got over 700,000 hits on youtube.
Well EA stepped up and responded with a video of their own. And they hit this one out of the park. (pardon my mixing of sports analogies) For my money, the response from EA is one of the finer examples of corporate viral marketing (or responses) I’ve seen in a while. Enjoy.
Posted by Steve Mynett
Tags: golf, Video, video games, viral, youtube
