An Al Gore initiative, called “We Can Solve It” just (re)branded and have an interesting new logo. Outlined in a NY Times article by Steve Heller, the logo looks to link the concept of “we” and “me” in a logo that, when turned upside down, (almost) spells the same thing. (we’ll ignore the fact that you shouldn’t rotate the ‘e’ and says that it works REALLY well for now…). The logo development was done by Brian Collins with a custom typeface by Chester Jenkins. (via Design Notes on del.icio.us)
Posted by Steve Mynett
Tags: Branding, Sustainability
