To convince the consumer that animals are not the cute, moral-teaching creatures of Aesop’s tales, but rather an excellent source of protein and mighty good eating. Don’t believe advertising works? The sheep ad featuring lamb sausage with mint produced a marked increase in sales of that item when placed directly over the cash register.

I totally dig this movie Poster. The Curious Case of Benjamin Button is a story of a man who is born as a 70 year old, and grows younger through his life; essentially aging in reverse. The movie posters are, for the most part, generic and average, but this one stands out as the text in the foreground has been reversed mirroring the plot of the movie.

Keeping up with the craze over the new Batman movie, I thought I’d add to the hype by posting this nicely designed poster. The chorus of ‘hahaha’s’ written to form the bat symbol is a neat detail.

Props to Warner Bros. for the guerrilla-like advertising.

I was recently honoured to be invited to contribute a poster design to Prografica’s exhibit Design/Culture: Posters for Cultural Diversity as part of the Icograda World Design Congress 2007 held in Havana, Cuba this past October. I’m not entirely sure what is says, but my bio sure looks sexy in Spanish!

The concept behind my poster design is an expression of personal individuality in light of cultural pluralism and an expression of concern for a loss of self, tradition and culture in a world moving toward homogeneity. Perhaps a bit cheesy, I used a self portrait muted by dark shadow set against a field of handwritten words describing numerous attributes of other cultures.

That isn’t a balloon I’m blowing up either, but rather a condom. Odd, I know, but it was supposed to suggest a personal celebration of individuality. I wonder how to say “blow up that condom” in Spanish? Who knows, but apparently “Ben” means “horseradish tree”. Awesome.