 waste of money. What in the world is it? Read on:
<blockquote>Bruster's® Real Ice Cream™, the country's premium ice cream retail franchise with more than 260 stores in 18 states, unveiled the world's first $1 million ice cream cone at the JCK Las Vegas Show. This work of art is created in the likeness of its signature waffle cone.</blockquote>
It is, however, highly topical as I stumbled upon it my RSS feeds not 45 minutes after Ben)
I present to you another example of the dire state of the human race. Considering all of the things going on in the world, this seems like a frivolous, almost immoral (as Mark put it) waste of money. What in the world is it? Read on: Bruste [...]
Posted by: Leigh Peterson on Thursday, June 14th, 2007
Categories: Art, Marketing | No Comments »
An oldie but a goodie we used to tell potential clients about the difference between marketing, PR, advertising, and branding. The only thing I might add to this joke is a line about design, something like: “You look like you’re [...]
Posted by: Mark Busse on Wednesday, June 13th, 2007
Categories: Advertising, Branding, Fun, Marketing | No Comments »
Check out this amazing video showing how even experienced advertising creatives can be manipulated using subliminal cues.
Posted by: Ben Garfinkel on Monday, June 11th, 2007
Categories: Advertising, Marketing | No Comments »
When designing for print, being millitant about typos and other errors is critical, but then in the heat of the usual panic to get things delivered on time there’s often great opportunity for clients or others to overlook glaringly ob [...]
Posted by: Ben Garfinkel on Wednesday, March 21st, 2007
Categories: Advertising, Design, Marketing | No Comments »
I just came across this list of the top ten most dangerous toys of all time. This might be a little late to factor into this year’s holiday shopping, but then again, I doubt you’ll be able to find the Gilbert U-238 Atomic Energy [...]
Posted by: Ben Garfinkel on Friday, December 22nd, 2006
Categories: Marketing, Pop Culture | No Comments »
If you find yourself with some extra time over the holidays, and a hangover, you might grab a couple champagne corks, wire and foil out of the blue bin and maybe win yourself $1,500 from Design Within Reach. That’s right, all you budd [...]
Posted by: Ben Garfinkel on Wednesday, December 20th, 2006
Categories: Design, Fun, Marketing | 1 Comment »
Nokia has been on our radar lately as we’ve been asked to do some exciting work with them. Nokia’s pushing into 2007 in a big way. 5 Cities 1 Party.
Posted by: Haig Armen on Tuesday, December 19th, 2006
Categories: Marketing | No Comments »
When stock photography agencies aren’t folding into the now giant Getty collection, they are trying to gain the upper hand and wind the hearts, and dollars, of the image-buying hoards. Over the last several years Masterfile has gone f [...]
Posted by: Ben Garfinkel on Friday, November 10th, 2006
Categories: Design, Marketing, Photography | No Comments »
The potential pitfall of education about the female body in the media can sometimes fall on deaf ears because overexposure of the message. The kind folks at Ogilvy produced this ad for the Dove Real Beauty Workshop for Girls. Puts things in [...]
Posted by: Steve Mynett on Tuesday, October 17th, 2006
Categories: Advertising, Design, Film, Marketing | No Comments »
In an effort to sum up my feelings about this particular wannabe Artist I have taken the approach of documenting his work with a wannabe method; enter the cameraphone and images I compiled at Vancouver's recently created "gallery" named "Oh my Godard." I don't know who's buying this work, it is hideous. It neither follows nor breaks the rules of composition, color, or perspective; it just exists, sucking the braincells from its viewers and all the while doing a pretty rancid job of even that. Don't trust my word though, visit it across the street from Tom Lee music, between Smithe + Nelson on Granville st..
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The problem with having the ability to recognize great artwork, is also having the ability to label something a steaming pile. Usually the notion can be combated or questioned, as art is and always will be subjective; the exception to this [...]
Posted by: todd smith on Sunday, September 24th, 2006
Categories: Art, Learning, Marketing, Pop Culture | 8 Comments »
Photoshop and photo manipulation at this point have very few limits; luckily, many people know this and continually produce amazing work. One of such organizations doing so is Brazil’s Platinum, FMD, who not only pushes composite phot [...]
Posted by: todd smith on Thursday, September 21st, 2006
Categories: Advertising, Art, Inspiration, Marketing, Photography, Pop Culture | No Comments »
Interesting concept for a billboard by McDonalds (the taint).
Posted by: Steph Tekano on Wednesday, July 12th, 2006
Categories: Design, Marketing | No Comments »
A new JupiterResearch report claims corporate blog deployments will double in 2006 with 35 percent of large companies planning to initiate corporate blogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent [...]
Posted by: Mark Busse on Tuesday, June 27th, 2006
Categories: Marketing, Technology | No Comments »
During the Q&A someone suggested that plan might propagate a system of "fan-based sweatshops". It seems to have the same stench of spec work, especially when McBride stated that he would no longer need to hire designers, just a couple of coordinators. Sure, some decent work might arise, but where is the craft and the skilled professional in all this? Why would someone who makes a decent living doing design or film take a chance doing this for no compensation other than the promise of a little recognition? It may be the exception not the rule that they might. For a time, perhaps crowdsourcing will work as McBride envisions it, but it'll be fleeting once the novelty wear off. Companies will eventually resume soliciting talented professionals in efforts to once again rise above mediocrity to create a unique position and dazzle audiences.
Speaking on a panel about digital content, Flash design wizard Joshua Davis referred to an emerging band he was working with. He describes his reaction to the band telling him they were planning to give away all their music online. He was incredulous until they explained. "You see", he said, "the band realizes that the reality of signing with a record label is that they are on the hook for all costs the label incurs promoting them, and frequently ends up owing the label money." Hence, bands make most, if not all, of their money touring. So, they build up their own audience and then go on tour to make their income.
Perhaps the only shortfall in that model is that the band will have to find their own source of financial support for the tour, but there are other places than traditional record labels to get that. As content moves more and more into the digital realm, bands and individuals are gaining a level of power like never before. In fact, if you develop a strong social network and a sphere of influence, your potential is limitless. Surely bands can tap into this in order to promote themselves as the next big thing. If they have talent, it will be recognized.
Interestingly, McBride also has a model for releasing content for free. His model is based on sending it out via p2p networks, but wrapped in advertising. The advertising is the revenue model. Maybe this will work for established bands, but clever emerging bands will eventually win out if consumers have a choice between great music with ads or great music without them.
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Last week at Vidfest there was lots of talk about content. Who makes it, who takes it, what happens when it forms the basis for new work and who owns what. Everyone had their own say and perspective of course, even the lawyers. Terry McBrid [...]
Posted by: Ben Garfinkel on Tuesday, June 20th, 2006
Categories: Events, Marketing, Music, Technology | 1 Comment »
It should come as no surprise that aliens have been stealing our cows. It’s been going on for years. But it is comforting to know that someone has created a site to address this issue and hopefully bring an end to this terrible crisis [...]
Posted by: Kevin Broome on Friday, May 19th, 2006
Categories: Marketing | No Comments »
