Our Zeitgeist tagged with “logo”
Discovery, Identity, Communication Design, Interactive
[gallery order="DESC"]
WHERE
In the years preceding Vancouver as a host of the 2010 Winter Olympic Games, our client envisioned a unique high performance training facility called The Multisport Centre of Excellence. A facility that would bring together the talent and resources to not only allow the best athletes to hone their skills, but also foster young, up and coming talent.
IDEAS
The identity we created represents the multi-disciplinary approach concentrating on individual athletes' goals for achievement. The vibrant colours suggest dynamism and victory and the overall effect is one of confidence and professionalism in sport.
By far the most critical component of the project to support print collateral and the media attention and promotion of the project is the website. It features a CMS with a modular approach to the design allowing for new images to change seasonally and rotate through various sports. The press section features downloadable images and media kits as well as online sign up for email updates.
WORK
The concept for the Multisport Centre of Excellence and subsequent attention it garnered in the press, with various levels of government and the public was unfortunately not enough to propel the project through an economic downturn in 2008-9. However, as a testament to its viability, in early 2011 the centre is once again gaining momentum and is an inevitability.
Launch website:
www.multisportcentreofexcellence.com
[post_title] => Multisport Centre of Excellence
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => multisport-centre-of-excellence
[to_ping] =>
[pinged] =>
[post_modified] => 2011-02-01 15:48:53
[post_modified_gmt] => 2011-02-01 22:48:53
[post_content_filtered] =>
[post_parent] => 252
[guid] => http://industrialbrand.com/?page_id=4943
[menu_order] => 127
[post_type] => page
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
-->
Creating a brand identity and website for a world-class sports training and rehabilitation centre.
There’s something happily surreal about sipping on your morning coffee and reading the newspaper when you stumbled across a story about a client’s success story. Very nice indeed. A few years ago we designed the logo, brand iden [...]
Posted by: Mark Busse on Tuesday, February 1st, 2011
Categories: Design, Industrial Brand, News, Vancouver | No Comments »
A few months ago, Mac Donald’s launched a new TV campaign in France ‘come as you are’. The campaign itself, created by EuroRSCG, is pretty nice but what really caught my attention was the logo: it has turned green!! Just l [...]
Posted by: Mathilde Salvert on Thursday, July 9th, 2009
Categories: Advertising, Branding, Food, Marketing, Sustainability | No Comments »
Designed by Vancouver-based
Karacters DDB—in fact the entire brand and integrated marketing program has been developed and rolled out by DDB Canada, with their local partners Tribal DBB creating the website component—the logo is meant to represent "the inspiring play of light and water one experiences" when in the nearly all glass building surrounded by mountains and water, according to Karacter's Creative Director James Bateman.
While I understand that the design team wanted to avoid any literal references to the city, mountains, or even the building itself—which I think could have been done quite subtly actually—I found my initial reaction kind of mixed, feeling that the graphic language was rather busy and not entirely feeling the connection to the inspiration of nature. Either way, it's certainly a brave use of visual language to use dynamism in an attempt to capture and communicate the inspirational feeling of the location of the conference centre.
I've already heard various opinions being bandied about—some positive, saying they think it is a fresh expression of the Vancouver experience not seen previously. Others have been more critical, claiming it looks sloppy and already dated—my favourite being the comparison to a blood splatter pattern (which seems almost apros pos these days). But what I'd really like to know is what the public think—they are the target audience, not a bunch of design wonks.
Sometimes I think that some of us with designers' eyes get distracted by issues like complexity of a graphic (ie. a logo made with photographic elements) and the difficulty of its application when flat vector shapes are commonplace, rather than enjoying the clever underlying layers of meaning. I will say that struggling for words as I did trying to explain the identity might be OK. Doesn't that happen sometimes when we're awe-struck by nature's beauty, the very thing that inspired the logo in the first place? I'm just saying.
So? What do you think of the new Vancouver Convention Centre identity? We'd love to receive your thoughts as comments below.
PS - Readers of this blog seldom agree on all things design, but I think we can all agree that this was a huge project for the team at Karacters and we offer our congratulations on its launch and offer our best wishes of luck that it becomes an enormous success for them!
[post_title] => New Vancouver Convention Centre Identity
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => new-vancouver-convention-centre-identity
[to_ping] =>
[pinged] =>
[post_modified] => 2009-04-30 09:16:47
[post_modified_gmt] => 2009-04-30 16:16:47
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=3678
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 6
[filter] => raw
)
-->
Last night I visited the the brand new Vancouver Convention Centre for the first time. While there I took special notice of the convention centre’s new identity and its applications. At first I must admit the logo baffled me a bit as [...]
Posted by: Mark Busse on Wednesday, April 29th, 2009
Categories: Branding, Design, Inspiration, Vancouver | 6 Comments »
After launching this coffee company's new identity we take our morning coffee much more seriously.
Some projects can really be both exhausting and very rewarding. After weeks and weeks of hard work, numerous revisions, and a couple of late nights putting the finishing touches (while eating bad delivery food)….we are very proud to h [...]
Posted by: Mathilde Salvert on Thursday, March 5th, 2009
Categories: Branding, Featured Project, Industrial Brand | No Comments »
‘In the Kitchen’ goes independent. Taking the Industrial Brand food blog to the next level.
Branding for others is simple when compared to doing it for yourself. We re-launch Industrial Brand.
Building the brand of a burgeoning university community and international model of sustainability.
From deep space to exploring the potential, dreams, aspiration, creativity and imagination of an entertainment company.
We ask ourselves, "What would Jesus do?" for this online social network site identity.
Titan beats Monster. Equipping a start up with the right stuff to blow away the competition.
Reviving a historic brand for a top collegiate athletic department brings on a win.
Bringing a regional library system into the 21st century. Looking beyond books and exploring semaphores.
Canadian diamonds are renowned the world over. We leave no facet of this exploration company unpolished.
