In addition to ADCC and W3 awards we took home earlier in the year, we were recently very pleased to learn that our website for UBC School of Architecture and Landscape Architecture was honoured with a Lotus Merit in the interactive categor [...]
Posted by: Ben Garfinkel on Monday, December 22nd, 2008
Categories: Architecture, Awards, Industrial Brand | No Comments »
Over time, all our Foodie friends started to join the fold and post to the site because that was what it was about - sharing our food experiences with our other passionate friends. They techincally weren't a part of Industrial Brand though and that posed some problems moving forward with the project. Thus, we made the decision that In the Kitchen would morph into an independent online food blog and stand alone from the company. We renamed it Foodists and have completely re-conceived the site, organizing it in a more graphic and compelling way.
The new site has its own playful identity and simple, colourful layout designed to provide friendly appeal to a broad audience. Instead of opinions, the site will offer "meditations". Rather than recipes or tips, we'll share "guidance". And as opposed to the standard product or restaurant reviews, we celebrate our finds in the "worship" section.
We guarantee you'll be hungry within a few minutes of reading.
[post_title] => Foodists.ca Launches
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => foodistsca-launches
[to_ping] =>
[pinged] =>
[post_modified] => 2008-11-28 17:23:10
[post_modified_gmt] => 2008-11-29 01:23:10
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=2067
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 1
[filter] => raw
)
-->
Those of you who know a thing or two about us know that we’re very much into our food. You might have perused this blog and noticed a distinct absence of food-related posts. The reason is that some time ago we decided the topic was so [...]
Posted by: Ben Garfinkel on Friday, November 28th, 2008
Categories: Food, Industrial Brand, Websites | 1 Comment »
After months of work and anticipation, today is the day. The day we launch our new identity with a new website, blog and an unimaginable list of collateral and promotional item including a new logo, new tagline, new stationery, new promo it [...]
Posted by: Ben Garfinkel on Friday, November 14th, 2008
Categories: Events, Industrial Brand | No Comments »
The album is called A Night Remembered, featuring the trumpet stylings of Chris Davis. It's a beautiful album and he's a wonderful, soft-spoken, genuine jazz man. I began the project as we do most, by sitting down with the client to ask a bunch of questions.
I listened to his numerous answers as he told me the story of how the album came to be and why it was special. That story is actually recounted on the liner notes on the album and well worth the read. Of course I also listened intently to this collection of soulful jazz tunes seeking inspiration—and there was plenty to be found.
In the end, I asked him to summarize all we had discussed into one single sentence that would describe what he wanted the album design to express. What was the one message that would impart the special aspect of this particular album and serve as the creative brief guiding my design of the project. That sentence was:
When people listen to this album, I want them to experience a celebration of raw, honest, musical joy—devoid of any deep symbolism or intimidating jazz attitude—like I did when I played that special night.While still influenced by some of the classic jazz album covers from Blue Note Records, I tried to capture elements of memory in a simple, informal layout design without it seeming too "jazz-like". I hope my design adequately meets the challenge of that eloquently expressed brief and beautifully performed music. Thanks for the chance to work on this important project Cory and Chris. And thanks Steve Mynett for the terrific photography. Chris Davis can be found on myspace.com and his newest album can be purchased online at cellarlive.com or in person at The Cellar Restaurant & Jazz Club in Vancouver, BC. [post_title] => Chris Davis: An Album Cover Remembered [post_category] => 0 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => chris_davis_an_album_cover_remembered [to_ping] => [pinged] => [post_modified] => 2008-10-31 18:53:49 [post_modified_gmt] => 2008-11-01 02:53:49 [post_content_filtered] => [post_parent] => 0 [guid] => http://industrialbrand.com/?p=1980 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw ) -->
As a Partner and Design Director at a thriving studio, I tend to spend more time bringing in new business, dealing with clients or taking care of administrative duties more than actual design and production these days. Par for the course I [...]
Posted by: Mark Busse on Friday, October 31st, 2008
Categories: Design, Industrial Brand, Music | 1 Comment »
As we near the final launch of the our new brand identity, we’re putting the final touches on promo items such as a new demo reel. For the music, we asked our good friend and frequent collaborator Alan Wong-Moon to compose an original [...]
Posted by: Mark Busse on Wednesday, October 22nd, 2008
Categories: Branding, Industrial Brand, Music | 1 Comment »
Another part of relaunching a brand with as many media touchpoints as ours is all the photography required! Beyond the endless portfolio shots of work is the need for headshots of our team. Enter Sven Boecker, longtime friend, client, colla [...]
Posted by: Mark Busse on Wednesday, October 22nd, 2008
Categories: Branding, Industrial Brand, Photography | No Comments »
The Winners of The 2008 W3 Awards have been announced by the The International Academy of the Visual Arts today and the team at Industrial Brand were awarded a Silver for the UBC School of Architecture + Landscape Architecture website. With [...]
Posted by: Mark Busse on Friday, October 17th, 2008
Categories: Awards, Industrial Brand, Websites | No Comments »
Just a little teaser: we took down the old logo on the front door the other day. Hint: if the suspense is killing you and you can’t wait for the new website, or to get handed a new business card, do a drive by.
Posted by: Ben Garfinkel on Thursday, October 9th, 2008
Categories: Design, Industrial Brand, Inspiration | No Comments »
We love coffee in the studio—it’s a part of our foodie culture at Industrial Brand. In fact, we’re hard at work designing a new brand identity, collateral and packaging for a local gourmet coffee consultancy and retail franchi [...]
Posted by: Mark Busse on Friday, September 26th, 2008
Categories: Branding, Food, Industrial Brand, Vancouver | No Comments »
The winners of the 12th annual Webby Awards were just announced and the Graphex 2008 website, designed and developed by Industrial Brand Creative, was chosen as an Honoree out of more than 8,000 entries in 70 categories. To be selected amon [...]
Posted by: Mark Busse on Friday, August 22nd, 2008
Categories: Associations, Awards, Design, Industrial Brand, News, Websites | No Comments »
We worked with our client to identify the key qualities of the new Jakes, Capable, Dependable, Resourceful, Down-to-earth, Professional and Progressive, which we used to guide our design process.
The result was a name change from "Jake's", implying one person, to the more inclusive plural "Jakes" and switching from "Contracting", a word that has the perception of a small-operation, to "Construction", which more accurately reflects the level and scale of their operations.
Using our new understanding of their brand, we developed a clean, simple logo as part of a brand identity that reflected the main attributes that underpin everything they do, from how they interact with their clients to the smallest to details of their work.
As part of their new identity, we created a full brand strategy platform, online styleguide resource with templates and brand elements as well as produced a promotional campaign, collateral system and new website to tell their story. Congratulations Jakes on the new look!
[post_title] => New Jakes Identity & Website Launched
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => new_jakes_identity_website_launched
[to_ping] =>
[pinged] =>
[post_modified] => 2008-08-22 15:47:49
[post_modified_gmt] => 2008-08-22 23:47:49
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=1893
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
-->
We’re proud to have recently designed the new brand identity and website for Jakes Construction. A contracting company that started fifteen years ago with one man named Jake, this family-owned company grew to be one of the largest con [...]
Posted by: Mark Busse on Friday, August 22nd, 2008
Categories: Branding, Design, Industrial Brand, News, Websites | No Comments »
This week our team has been hard at work putting the final touches on a new brand identity for Industrial Brand. After a decade with the same logo and tagline, an update was long overdue. Stay tuned for the reveal in the coming weeks.
Posted by: Mark Busse on Friday, August 22nd, 2008
Categories: Branding, Industrial Brand | 4 Comments »
We just sent our summer newsletter and all the prime cuts are going fast. Hopefully you have a copy of the newsletter in your inbox but if you don’t you can view it online, or contact us to be added for the next blast.
Posted by: Steve Mynett on Wednesday, July 30th, 2008
Categories: Advertising, Industrial Brand | No Comments »
A key to the redesign of the SALA website was to present the UBC School of Architecture as a leader in the education of architecture, as well as to reflect a culture of design, research and community within the four recently merged departments. Additionally, the site required the delivery and management of a vast amount of program and admissions information in diverse graphic and textual forms in an easy to navigate format.
In contrast to the many brochure-style school websites, the SALA site presents the exemplary work that is produced on an ongoing day-to-day basis by its community. The design dynamically features content individually input by staff, faculty and students using a Drupal platform as a content management framework and an HTML and Flash presentation layer. Through the provision of individual blogs/conversations and the areas of the site provided to key groups, the site fosters interaction, exchange and exploration amongst the SALA community.
Congratulations to Mark, Ben, Haig, Amanda, Kevin, Cameron, Matthew, Sarah and everyone else who had a hand in bringing this terrific project to life.
[post_title] => UBC SALA Site Takes ADCC Award
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => ubc_sala_site_takes_award
[to_ping] =>
[pinged] =>
[post_modified] => 2008-07-29 15:48:01
[post_modified_gmt] => 2008-07-29 23:48:01
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=1879
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 1
[filter] => raw
)
-->
We recently learned our website for UBC’s School of Architecture and Landscape Architecture has been accepted into Directions 2008, The Advertising and Design Club of Canada’s (ADCC) annual awards show. Thought we should share t [...]
Posted by: Ben Garfinkel on Tuesday, July 29th, 2008
Categories: Architecture, Awards, Industrial Brand, Websites | 1 Comment »
Mercury has evolved from a production-oriented studio to a full-service animation house capable of producing feature-length family films, so we sought to create a similar transition from a technical and impersonal planet-themed identity to one that softens and personifies the company. Having a significant portion of their work come from family programming of their own creation also provided an opportunity to introduce a more whimsical design evocative of childhood and nostalgia. The use of a child launching a paper airplane silhouetted against another planet is symbolic of potential, dreams, aspiration, creativity and imagination, and creates an even stronger connection to Mercury’s tag line: Imagination Advanced.
As part of the new identity, we created a full brand strategy platform, online styleguide resource with templates and brand elements as well as consulted on a number of internal initiatives as part of the new rollout. Congratulations Mercury Filmworks on a successful 10 years!
[post_title] => New Mercury Filmworks Identity Launched
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => new_mercury_filmworks_identity_launched
[to_ping] =>
[pinged] =>
[post_modified] => 2008-07-28 15:50:19
[post_modified_gmt] => 2008-07-28 23:50:19
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/?p=1870
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
-->
We’ve enjoyed collaborating with our friends at Mercury Filmworks as their design team for many years and were proud to develop and launch their new identity as part of their 10 year anniversary celebrations. Using elements of the pre [...]
Posted by: Mark Busse on Monday, July 28th, 2008
Categories: Branding, Design, Industrial Brand, News | No Comments »
