Another part of relaunching a brand with as many media touchpoints as ours is all the photography required! Beyond the endless portfolio shots of work is the need for headshots of our team. Enter Sven Boecker, longtime friend, client, colla [...]
Posted by: Mark Busse on Wednesday, October 22nd, 2008
Categories: Branding, Industrial Brand, Photography | No Comments »
Industrial Brand recently welcomed two new members of its growing design team. Mathilde Salvert was born and raised in France and graduated from the École Estienne in Paris, before completing her design studies at the London College of Pri [...]
Posted by: Mark Busse on Saturday, October 11th, 2008
Categories: Uncategorized | 1 Comment »
Just a little teaser: we took down the old logo on the front door the other day. Hint: if the suspense is killing you and you can’t wait for the new website, or to get handed a new business card, do a drive by.
Posted by: Ben Garfinkel on Thursday, October 9th, 2008
Categories: Design, Industrial Brand, Inspiration | No Comments »
We love coffee in the studio—it’s a part of our foodie culture at Industrial Brand. In fact, we’re hard at work designing a new brand identity, collateral and packaging for a local gourmet coffee consultancy and retail franchi [...]
Posted by: Mark Busse on Friday, September 26th, 2008
Categories: Branding, Food, Industrial Brand, Vancouver | No Comments »
We worked with our client to identify the key qualities of the new Jakes, Capable, Dependable, Resourceful, Down-to-earth, Professional and Progressive, which we used to guide our design process.
The result was a name change from "Jake's", implying one person, to the more inclusive plural "Jakes" and switching from "Contracting", a word that has the perception of a small-operation, to "Construction", which more accurately reflects the level and scale of their operations.
Using our new understanding of their brand, we developed a clean, simple logo as part of a brand identity that reflected the main attributes that underpin everything they do, from how they interact with their clients to the smallest to details of their work.
As part of their new identity, we created a full brand strategy platform, online styleguide resource with templates and brand elements as well as produced a promotional campaign, collateral system and new website to tell their story. Congratulations Jakes on the new look!
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We’re proud to have recently designed the new brand identity and website for Jakes Construction. A contracting company that started fifteen years ago with one man named Jake, this family-owned company grew to be one of the largest con [...]
Posted by: Mark Busse on Friday, August 22nd, 2008
Categories: Branding, Design, Industrial Brand, News, Websites | No Comments »
This week our team has been hard at work putting the final touches on a new brand identity for Industrial Brand. After a decade with the same logo and tagline, an update was long overdue. Stay tuned for the reveal in the coming weeks.
Posted by: Mark Busse on Friday, August 22nd, 2008
Categories: Branding, Industrial Brand | 4 Comments »
This came in today via LiquidTreat. It’s a documentary called Died Young, Stayed Pretty which is billed as a candid look at the underground poster culture in North America. These artists dig deep into the culture of our times, and pas [...]
Posted by: Ben Garfinkel on Friday, August 15th, 2008
Categories: Art, Film, Pop Culture | No Comments »
We do a lot of identity and branding design here at IBC, but it never fails to be a rewarding moment when the first bit of mail arrives in a client’s newly designed envelope – especially as it is usually payment for the project! [...]
Posted by: Mark Busse on Sunday, March 18th, 2007
Categories: Branding, Design, Industrial Brand | No Comments »
It started as a joke during the research phase of a current project, but we were just informed that our t-shirt design Puma Vs. Unicorn has passed the Threadless submission phase and is now up for voting in the public sphere. Help us make t [...]
Posted by: Kevin Broome on Thursday, March 15th, 2007
Categories: Design, Industrial Brand | No Comments »
Admittedly, it was a close call this year since we were all super busy (and still are). Even so, for some reason the build seemed to go rather smoothly this year (thanks in large part to our architect team member David). Over the years we've been refining our approach and it seems there are a few things that seem to really make a difference when it comes time to judging. In the spirit of competition, here they are:
Clear, original and creative concept. Clean and simple – big areas of solid colour and don’t try to create minute detail. Play with scale – make small big and big small. Make it emotive – in character or concept, play to the emotional buttons of the viewer.Feedback from the judges actually cited the first two specifically as contributing factors for our win. I.e. for our interpretation of the theme, "Our Favourite Thing(s)". Speaking of which, here's what we wrote about our sculpture:
It is safe to say that everyone loves a picnic. What could be better than basking in the warmth of a carefree summer day with good friends and tasty fare? But no one likes a picnic as much as its most common uninvited guest, the Ant. Upon that first whiff of fried chicken or potato salad escaping the picnic basket, you can be sure of these critters gathering their ranks and setting upon your serene afternoon with the regimented force of a small army. And, with the ability to carry over 10 to 20 times their own body weight, you would be wise to keep your babies well anchored. Let them take the watermelon instead. Even an ant deserves a decent meal. We all do. That is why we support Canstruction. Let’s all help to put an end to hunger in the Lower Mainland.We had a good mix of people this year, some veterans (this is Industrial Brand's fifth year participating) and some first-timers. Thanks to everyone who took time from their busy schedules to participate. We managed to shoot another time lapse video of our 14 hour build thanks to Todd Smith. We'll post a fully produced version complete with catchy music soon. For more photos check out our Flickr group. We'll see how we do when the voting for People’s Choice is tabulated tomorrow. In the meantime, our Juror's Favourite Award means we'll go on to the International Award competition in May. Fingers crossed to bring home some honours there and boost the Vancouver competition's reputation. [post_title] => We Did It...Again [post_category] => 0 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => canstruction-2007 [to_ping] => [pinged] => [post_modified] => 2007-03-12 10:18:29 [post_modified_gmt] => 2007-03-12 18:18:29 [post_content_filtered] => [post_parent] => 0 [guid] => http://industrialbrand.com/blog/canstruction-2007 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 4 [filter] => raw ) -->
Well, we did it, again. The Industrial Brand/Legends Memorabilia “PicniCANtics” took top honours in this year’s Canstruction Vancouver for the third, THIRD, year in a row (2005 Award, 2006 Award). For those not in the know, Canstr [...]
Posted by: Ben Garfinkel on Monday, March 12th, 2007
Categories: Articles | 4 Comments »
