identity

Industrial Brand

Branding for others is simple when compared to doing it for yourself. We re-launch Industrial Brand.

SFU Community Trust / UniverCity

Building the brand of a burgeoning university community and international model of sustainability.

Mercury Filmworks

From deep space to exploring the potential, dreams, aspiration, creativity and imagination of an entertainment company.

Yaaway Media Inc.

We ask ourselves, "What would Jesus do?" for this online social network site identity.

Kanto AV Systems

Titan beats Monster. Equipping a start up with the right stuff to blow away the competition.

Trinity Western University Spartans

Reviving a historic brand for a top collegiate athletic department brings on a win.

Fraser Valley Regional Library (FVRL)

Bringing a regional library system into the 21st century. Looking beyond books and exploring semaphores.

Stornoway Diamonds

Canadian diamonds are renowned the world over. We leave no facet of this exploration company unpolished.

Marceau Evans Johnson Architects (MEJA)

A brand evolution leads to a website as unique as the buildings this architecture firm designs.

Kirk Integrated Marketing Services

Overcoming ubiquitous postal imagery and brand confusion with a little green ball.

Hemlock Printers, Metal FX Promotion

The latest in printing technology piggy backs on rock posters by legend Bob Masse.

Waterstone Law Group Brand Identity & Website

It started with giving this law firm an actual name, not just a long list of partners' names.

We worked with our client to identify the key qualities of the new Jakes, Capable, Dependable, Resourceful, Down-to-earth, Professional and Progressive, which we used to guide our design process. The result was a name change from "Jake's", implying one person, to the more inclusive plural "Jakes" and switching from "Contracting", a word that has the perception of a small-operation, to "Construction", which more accurately reflects the level and scale of their operations. Using our new understanding of their brand, we developed a clean, simple logo as part of a brand identity that reflected the main attributes that underpin everything they do, from how they interact with their clients to the smallest to details of their work. As part of their new identity, we created a full brand strategy platform, online styleguide resource with templates and brand elements as well as produced a promotional campaign, collateral system and new website to tell their story. Congratulations Jakes on the new look! [post_title] => New Jakes Identity & Website Launched [post_category] => 0 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => new_jakes_identity_website_launched [to_ping] => [pinged] => [post_modified] => 2008-08-22 15:47:49 [post_modified_gmt] => 2008-08-22 23:47:49 [post_content_filtered] => [post_parent] => 0 [guid] => http://industrialbrand.com/?p=1893 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) -->

New Jakes Identity & Website Launched

We’re proud to have recently designed the new brand identity and website for Jakes Construction. A contracting company that started fifteen years ago with one man named Jake, this family-owned company grew to be one of the largest con [...]

Posted by: Mark Busse on Friday, August 22nd, 2008

Categories: Branding, Design, Industrial Brand, News, Websites | No Comments »

New Industrial Brand Identity

This week our team has been hard at work putting the final touches on a new brand identity for Industrial Brand. After a decade with the same logo and tagline, an update was long overdue. Stay tuned for the reveal in the coming weeks.

Posted by: Mark Busse on Friday, August 22nd, 2008

Categories: Branding, Industrial Brand | 4 Comments »

Mercury has evolved from a production-oriented studio to a full-service animation house capable of producing feature-length family films, so we sought to create a similar transition from a technical and impersonal planet-themed identity to one that softens and personifies the company. Having a significant portion of their work come from family programming of their own creation also provided an opportunity to introduce a more whimsical design evocative of childhood and nostalgia. The use of a child launching a paper airplane silhouetted against another planet is symbolic of potential, dreams, aspiration, creativity and imagination, and creates an even stronger connection to Mercury’s tag line: Imagination Advanced. As part of the new identity, we created a full brand strategy platform, online styleguide resource with templates and brand elements as well as consulted on a number of internal initiatives as part of the new rollout. Congratulations Mercury Filmworks on a successful 10 years! [post_title] => New Mercury Filmworks Identity Launched [post_category] => 0 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => new_mercury_filmworks_identity_launched [to_ping] => [pinged] => [post_modified] => 2008-07-28 15:50:19 [post_modified_gmt] => 2008-07-28 23:50:19 [post_content_filtered] => [post_parent] => 0 [guid] => http://industrialbrand.com/?p=1870 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) -->

New Mercury Filmworks Identity Launched

We’ve enjoyed collaborating with our friends at Mercury Filmworks as their design team for many years and were proud to develop and launch their new identity as part of their 10 year anniversary celebrations. Using elements of the pre [...]

Posted by: Mark Busse on Monday, July 28th, 2008

Categories: Branding, Design, Industrial Brand, News | No Comments »