Let’s face it: Gary Hustuit’s documentary Helvetica was a runaway hit. I certainly didn’t expect so many designers and non-designers alike to get so goofy about a film about a typeface. Building on his success and reputation as a top drawer documentary filmmaker and design aficionado, Gary Hustuit is planning on doing again—this time with a look inside the world of industrial design. Called Objectified, this feature-length film is described on its promotional website as:

a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

The film is still in production and slated for an early 2009 release. If it’s as well researched and produced as Helvetica was, it’s destined to be another resounding success. I can’t wait to see it.

You’ve seen the film Helvetica. Now you want to own it for yourself and see all the other stuff said by those designers that didn’t make the cut. Now you can pre-order your own copy of Helvetica on DVD.

Beside a 16×9 anamorphic widescreen presentation, with English and German language subtitles, and a 12-page color booklet, the DVD includes 90 minutes of additional interviews with Massimo Vignelli, Matthew Carter, Erik Spiekermann, Hermann Zapf, and many more. Spiekermann was hilarious in the film, but you just know he had more to say than that!

DVDs ship as early as November 6, but if you order now, you’ll save some cash, get early shipping and exclusive goodies. There’s also a limited-edition box set, which includes the DVD, three letterpressed mini-posters, a color C-print of a still from the film (one of ten different stills) signed by director Gary Hustwit, two love/hate Helvetica buttons, and a letter of actual Helvetica metal type! Limited edition of 1,000 copies, order yours now.

Rumor has it that there will be announcement by GDC of a second screening of Gary Hustwit’s documentary Helvetica in Vancouver on August 7th, but for those who can’t make it you can always watch this celebration of Cooper Black in Veer’s Behind The Typeface. [kudos CR for the heads up]