Discovery, Identity, Communication Design, Interactive
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WHERE
In the years preceding Vancouver as a host of the 2010 Winter Olympic Games, our client envisioned a unique high performance training facility called The Multisport Centre of Excellence. A facility that would bring together the talent and resources to not only allow the best athletes to hone their skills, but also foster young, up and coming talent.IDEAS
The identity we created represents the multi-disciplinary approach concentrating on individual athletes' goals for achievement. The vibrant colours suggest dynamism and victory and the overall effect is one of confidence and professionalism in sport. By far the most critical component of the project to support print collateral and the media attention and promotion of the project is the website. It features a CMS with a modular approach to the design allowing for new images to change seasonally and rotate through various sports. The press section features downloadable images and media kits as well as online sign up for email updates.WORK
The concept for the Multisport Centre of Excellence and subsequent attention it garnered in the press, with various levels of government and the public was unfortunately not enough to propel the project through an economic downturn in 2008-9. However, as a testament to its viability, in early 2011 the centre is once again gaining momentum and is an inevitability. Launch website: www.multisportcentreofexcellence.comMultisport Centre of Excellence
Creating a brand identity and website for a world-class sports training and rehabilitation centre.
