Our Zeitgeist tagged with “conference”
Being the first ever edition of this conference format, rookie organizer
Shawn Johnston opened the day by sharing his vision for Interlink, explaining that his intention was a "peer-to-peer discussion both among the attendees and between speakers and workshop leaders and the audience".
The topic of inspiration sometimes seems ubiquitous at design conferences, but web industry veteran
Denise Jacobs kicked off the conference by sharing practical tips for embedding this often elusive muse into a creative process "on demand". Jacobs countered basic ides like ignoring our inner critic or giving ourselves permission to produce bad ideas with examples of strategies, habits and tools a web designer can use in the daily pursuit of creativity and inspiration.
"It doesn't matter how much you like some ideas, as they may not like you back." explained Portland's popular and well-spoken design guru
Frank Chimero. Stunning the audience by declaring he'd scrapped his planned presentation, instead talking about his personal journey, and the frustrations and revelations he encountered in his design practice. Using the metaphor of the painter stepping back from the canvas to evaluate the process itself, Chimero discussed the difference between the "how" of design (the techniques and tools we use) and the "why" (the choices we make). Chimero presented an argument that it was where these overlap that real design happens. Referencing the continuing rapid changes on the web, Chimero challenged the audience to consider that designers "don't actually solve problems, they produce design responses" with a myriad of possibilities for most design challenges. "If we solved design problems, there would be only one Twitter client app." joked Chimero to chuckles from the audience. "There's a different between good work and valuable work, and we don't have to choose." Chimero continued "But valuable is how you get to good. The point is to make stuff to help us live better."
The first of many UK designers was
Elliot Jay Stocks, who used humour to challenge the audience to move past established Web 2.0 aesthetics with a straight-talking rant about "cheesy effects" and illogical choices so commonly made by web designers. Refreshing was Stocks' contention that it was the obligation of serious web designers to learn the fundamentals of traditional graphic design and apply it online. "Bogged down by web design?" asked Stocks cheekily, "Then go do some print design—it's so liberating."
"Good design does not necessarily mean good experience", argued New York-based designer
Whitney Hess, as she explained her user experience philosophy and introduced the audience to a set of ten design principles anyone could apply in their own practice. The foundation of Hess' approach was the notion that "user experience is the establishment of a philosophy about how to treat people," echoing Frank Chimero's earlier sentiment that good web design is about making people's lives better, not just creating pretty graphics or cool effects. Through creative use of striking photography and a charming presentation style, Hess inspired many in the audience to frantically jot notes, a sure sign of a compelling conference presentation, and more than a few attendees posted tweets about how they planned to initiate a set of design principles themselves.
Still reeling from Hess' inspirational talk, the audience next met UK-based mobile interface designer
Sarah Parmenter, a straight-talking (and striking) Virgo perfectionist who claims she started designing iOS apps "because she likes surrounding herself with aesthetic things." From the benefits of an application definition statement to a series of examples and techniques, her glossy presentation included practical tips and tricks for any web designer wanting to make the leap to designing interfaces for mobile devices—something she claims is inevitable for anyone in the web design field these days. Parmenter also emphasized the importance of respecting the user experience, a theme woven throughout the entire conference.
The most technical presentation of the day, Yahoo designer (and one of only two Canadian speakers)
Jonathan Snook walked the audience through an overview of the evolution of CSS and demonstrated a series of useful techniques and tips. While not everyone in the auditorium were as engaged by this code-heavy presentation, Snook's talk reminded all that using technologies such as HTML, CSS and JQuery is an important part of being successful as a web designer—and not nearly as daunting or awkward as in years past.
"At less than 15 years old, our industry is still young—it hasn't even had sex yet." began DIBI Conference producer and English web designer
Gavin Elliot. He certainly got the attention of those in the auditorium, but it didn't get much better unfortunately. His presentation, called "A Better Process" was billed as an intro to web design process which we could put into action to make our own work better than ever. "We don't build websites, we build systems" was the most memorable statement in his slick presentation, while the core of Elliot's talk lacked much practical or applicable learning suitable for this well-informed audience.
The final conference presentation was by yet another Brit, this time web designer
Simon Collison. His presentation was arguably the most academic, rooted in the fundamentals of visual language as he discussed applying a more analytical approach to content and structure and how they affect the choices we make as designers. "The influx of type choices online requires us to think smarter about type design choices" argued Collison, echoing the sentiments of
Ethan Dunham and others. His contention that static web design, versus adaptive or responsive web layout resonated with numerous attendees who could be overheard discussing ways to make their own interface designs more flexible.
Still buzzing from a jam-packed day of conference presentations, attendees returned to Capilano University on Saturday for hands on workshops by industry experts.
Simon Collison continued his theme of the importance of visual language with his "Analytical Design" workshop, explaining some of the science and meaning behind the decisions we make and offering ideas and methods for improving design process. Canadian
Steve Fisher, who argued that there isn't any fundamental difference between UX and design, gave attendees practical tips on how to spend more time examining the reasons and motivations behind the functions and interfaces we create. "I'm in the process of blowing out at least 30% of my process because I think it has been lying to myself, stakeholders and other team members." Fisher explained. "Things like static wireframes essentially lie." Wrapping up the workshops was a pragmatic, no-hype introduction to HTML5 by Manchester-based developer and Opera Web Evangelist
Patrick Lauke. "HTML5 is a huge topic." says Lauke, "People use it to refer to "really cool shit" for everything that is out there." explaining that HTML5 is still basically a proposition under development, but in the final stages of review for W3C recommendation. "What people think of as HTML5 is most often javascript or CSS3." explained Lauke. Attendees were treated to an overview of this new specification along with some useful training in new syntax/semantics, improved form interactivity, and the "flash-killer" features like native support in browsers for video, audio and canvas.
Aside from a few comments about the inconvenience of the venue location in North Vancouver, and the mayhem of the Stanley Cup playoffs (go Canucks!) interfering with some social activities, Interlink successfully delivered on its promise of bringing thought leaders together from all over the world to spark discussion and debate regarding the evolving and constantly changing face of the web. One group of attendees chatting over drinks on Saturday night discussed a longing to see more real-world project case studies and panel discussions next year. "Apart from a few hard to follow and slightly obscure talks, I was thoroughly impressed with the level of quality of the discussions." offered Calgary-based designer and developer Matt Trienis. "Lately, I've been feeling like I need to step up my game, and Interlink really confirms that." said Vancouver web designer Catherine Winters.
Congratulations to Shawn Johnston and his volunteers for hosting the first of what will surely be many more successful Interlink Conferences.
Photos from the conference can be
on Flickr.
[post_title] => Interlink Conference: helping designers help people
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An edited version of the following article was published on DesignEdgeCanada.com on June 7, 2011: Walking into the Interlink Conference felt a bit like witnessing two worlds collide. Half the audience was the hardcore designer set, with th [...]
Posted by: Mark Busse on Tuesday, June 7th, 2011
Categories: Design, Education, Events, Inspiration, Learning, Vancouver | No Comments »
Taking place June 2 through 4 at Capilano University in North Vancouver, the Interlink Conference website promised "discussions to inspire the web we imagine". But aren't there already a bunch of conferences with a similar mandate?
"SXSW was a disaster for me," said Steve Megitt, a web designer from Toronto. "To me most conferences like SXSW or HOW feel more like hero worship with designers on stage showing off portfolio work more than a real learning or dialogue and debate opportunity." This sentiment was echoed by others at the conference who felt that many large conferences have evolved into big parties better suited to industry juniors than anything suitable for a seasoned professionals seeking new connections and paradigms.
"My body is sore all over from dodgeball last night," said designer
Dan Rubin who kicked off the workshops on a rainy Thursday morning with a presentation about hands-on prototyping and user testing. The primary takeaway of this case study-based presentation seemed to be a focus on designing for user goals before company goals as an approach. In another popular workshop, Washington DC-based designer
Samantha Warren lead a group through her approach to working successfully (and efficiently) with web clients. "She presented really well and gave awesome advice & tools" said recent interactive design grad Stephan Rosger. One notable example of this was Warren's "style tile" approach of rapidly creating multiple examples of colour options, patterns, button styles, navigation treatments, and typographic possibilities on a single browser page. Inspired by swatch boards commonly used by architectural and interior designers, these early conceptual style tiles allow a client to consider and approve early expressions of mood, tone and style for their website design before much time has been invested in a particular interface design, essentially eliminating the need for multiple design mockups.
In another classroom across the beautiful Capilano University campus among the trees, a packed room of eager webbys hung on every word from Brooklyn-based designer
Meagan Fisher. Attendees to Fisher's workshop were treated to a peek into a master's CSS toolkit, showing the power and capabilities of CSS beyond common simple effects. Fisher, who famously argues that web designers should literally ditch Photoshop (gasp), demonstrated in real time how to design rapid prototypes directly inside a web browser, where changes can happen quickly and evolve to better suit user needs or project parameters as they come into focus. Her argument is that not only is it faster with some practice, but leaves your developer with a solid framework for production without needing to slice and dice pixels.
As the gloomy rain gave way to a beautiful Vancouver sunset, webfont expert Ethan Dunham closed the day with a workshop called Web Font Revolution. Dunham, who is the man behind
FontSquirrel.com and
FontSpring.com, presented a three-hour crash course on the history of webfonts and demonstrated that web designers have essentially run out of excuses for bad type online, with nearly 100% support for webfonts and the technology to deliver and create them. Even so, he explained why it is continues to be a challenge to render fonts well in Windows, and encouraged attendees to join him in pushing the boundaries of what's possible and demanding greater simplification of the current fractured licensing landscape. Shocking to many in the audience was Dunham's disdain for fonts-as-service providers such as Fonts.com and Typekit. "Users should be trusted and offered webfonts the way desktop fonts have always been sold" argues Dunham. Dunham concluded with a challenge to the audience to take the time to learn the art and rules of beautiful typesetting and apply them to the web better than has been the recent norm.
"My goal with Interlink was to connect peers to peers rather than teachers sharing their wisdom with a room full of students." says Shawn Johnston, "No craft is ever mastered.
We are all students." Perhaps this youthful perspective is what motivated Johnston to kick off the conference with a game of dodgeball. Will the main conference day of presentations truly break down this teacher/student paradigm? We'll see in the coming days. But the theme seems to have been embodied in the first day of this new conference with ideas and techniques delivered like a dodgeball thump to the head. Only in this game, everyone goes home a winner.
For more on the
Interlink Conference.
[post_title] => Interlink Conference: peer-to-peer web design event kicks off
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The following article was published on DesignEdgeCanada.com on June 2, 2011: Web design veteran Shawn Johnston was frustrated by a lack of local forums for progressive conversation and collaboration aimed at propelling the web from a new i [...]
Posted by: Mark Busse on Tuesday, June 7th, 2011
Categories: Design, Education, Events, Interactive, Learning, Vancouver | No Comments »
I’m basically a print designer, and even though I have done web design I worried that they would be “talking in code” and I’d be lost. I was pleasantly surprised—the presenters who showed some code did it in a way that I could understand. Even Eric Meyer’s chat on “CSS for evil” was presented in a way that made sense to the print designers like me!
Monday morning started with AEA founder
Jeffrey Zeldman giving a history of Emoticons. From the simple smiley face to winking emoticons with hats and mustaches to the difference between eastern and western styles, we were impressed with Zelman’s vast knowledge.
Just joking :)
Seriously, you know that the next two days are going to be great when you hear things like “Beautiful no longer means flash-based.” Zeldman’s passionate opening on the history of the web—
Web 2.0—set the tone of the conference. He kicked off AEA by showing inventions from history that led to the web, and showing why we stand at the dawn of a newer and more mature web powered by standards.
Following Zeldman, we heard from
Sarah Parmenter on
Crafting the User Experience. She discussed principles from human psychology, such as speed, simplicity, surprise, social behavior and stirring emotions, and she gave practical advice for using psychology when thinking about web design and user experience.
Rounding out the morning was
Jason Santa Maria’s session
On Web Typography. He began by talking about what makes a good web typeface and major typography considerations, such as dimensions, special features, prolonged reading and internationalization. “Good typography is invisible. Don't make me think about reading, just let me read!” Then he talked about the advances and choices we now have with web fonts. Even though those advances are exciting, he cautioned, we still have to use good design and web standards.
The afternoon started with
Scott Berkun talking about
Why Designers Fail and What to Do About It. He gave us his thoughts on how we’d never learn and move forward without failure. He said all designers fail 95% of the time, but design suffers from a lack of failure analysis—how to look at the reasons we fail and what to do about it.
One of my favourite sessions was
A Content Strategy Roadmap with
Kristina Halvorson. She provided valuable insights into how we spend a lot of time on strategy, wireframes and design before obtaining content for our websites. Content often comes last, when it should come first. The bottomline: “Start designing from the content out, rather that the canvas in,” she said.
Finishing off the day was
Luke Wroblewski, whose presentation
Mobile Web Design Moves left me eager for his full-day mobile web design course. It was exciting to hear about the huge growth in mobile usage, the immense possibilities of mobile web design and how we need to think differently when designing for mobile devices.
Day two started off with
Eric Meyer and his talk
The CSS3 Anarchists’ Cookbook. Basically, he gave us tips and tricks on how to use CSS for “evil”—how to mess with your co-workers by changing up code in their browser’s user stylesheets. I was a little scared of this talk, but whenever Eric showed the code he showed examples of what it did so it made sense. It was a cheeky way to show the new tools in HTML5 and CSS3.
Jeremy Keith followed with a discussion of
Design Principles. He talked about how your principles and design should match, and how this will help you reach your goals—“The more you can boil down your design principles, the better.”
Aarron Walter then did a presentation titled
Idea to Interface. It was great to learn how those iPhone apps you have in your mind would translate from just an idea into actuality. He said you need to give yourself permission to be the person with the idea, and he outlined how you would carry it through.
The afternoon continued with
Andy Clarke and his presentation
Smoke Gets in Your Eyes about CSS3 web animation. We learned about the latest
CSS animation techniques, and he showed some entertaining videos, such as the
Flash vs. Web rap battle.
Alexa Andrzejewski, the founder of Foodspotting, followed with an intriguing presention
The Dimensions of a Good Experience. She talked about evaluating experiences using 10 principles from urban planning, and how these same qualities could be applied to digital experiences—“Design influences our experience of the world.” It was the process that led her to create the Foodspotting app.
Finishing off day two was the humourous and incredibly passionate
Tom Coates talking about
Everything the Network Touches. He reminded us all about how exciting and powerful the web is and how the network is not only extending to people but to objects and places. His final thought: “I am going to say something controversial: I don’t think we should have web standards. It’s only with the ability to explore and not be bound by rules and regulations that we going to create and discover new realms.”
With our minds on overload from these two days we headed into day three,
Mobile Web Design with Luke Wroblewski. Again, I had no reason to worry that we’d be doing something super techincal. It was all digestible information. Talking to a crowd of 300, Luke did a great job of getting us to interact with him and each other. He started by asking the audience what we’d like to learn. We also did a few interactive projects by sharing in small groups. Throughout the day, Luke took us through the major considerations when designing for mobile: what the constraints are, stats on usage, what behaviours drive the use of mobile devices and how they are used.
AEA, you know how to throw a conference: 12 exceptionally fantastic speakers, a live
Twitter feed, three parties and a
soundtrack! If you’re looking to attend a fun web design conference that runs seamlessly with loads of exciting and passionate people, check out
An Event Apart. Having attended many design conferences I found AEA to be among one of the best experiences I've had. I went from not knowing anything about this conference to coming back with practical experience and tools ready to be put to use in our office.
Further reading:
A List Apart
World Wide Web Consortium
Luke Wroblewski’s Notes on AEA Presentations
[post_title] => An Event Apart
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[post_excerpt] => An overview of An Event Apart, the design conference for people who make websites.
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An overview of An Event Apart, the design conference for people who make websites.
Posted by: Sylvia Rigakis on Tuesday, May 10th, 2011
Categories: Design, Education, Events, Inspiration, Interaction, Interactive, Learning, Social Media, Technology, Websites | 1 Comment »
If you’ve been to any conference you’ve seen the good and the bad of speakers. Some of the best known designers have left me cold and uninspired due in part to poor presentation skills. Veteran speaker speaker, Cameron Moll, off [...]
Posted by: Steve Mynett on Monday, February 16th, 2009
Categories: Education, Tips | No Comments »
While I'll leave the note-taking to the super blogger Lauren, here is the agenda of the presentations:
8.30 Opening Remarks
PSFK founder Piers Fawkes welcomes the audience and introduces the agenda.
8.45 Trends-Should you care?
Ed Cotton (BSSP) explains why trends and inspiration matter - and how you can judge and use them.
9.15 San Francisco Snapshot
What makes the Bay Area tick? Colin Nagy (Attention) leads a discussion with passionate locals discuss what aspects of local culture inspire them the most. Panel includes Amit Gupta (Photojojo), Jeremy Townsend (Ghetto Gourmet), Kevin Allison (Financial Times) and Liz Dunn (funnyordie.com)
10.00 Shape The World
Chris Riley (Apple) explains how three Bay Area residents have shaped his world.
10.50 New Art
Since opening her online and offline art galleries, Jen Bekman (20×200) has witnessed (and encouraged) and new movement of artists, themes and styles. Bekman talks about the trends she sees in art and artists’ use of technology to connect with art-lovers and buyers.
11.20 Make It With Us
Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) describe how to shake up large bureaucratic industries (e.g.: aerospace and broadcast media) by turning customers into creators and collaborators.
12.00 Making Inspiration Matter
Gathering trends and ideas may be important but how do you take inspiration and create change? Gareth Kay (Modernista) leads a discussion with Eric Corey Freed (Organic Architect), Frank Striefler (Media Arts Lab) and Josh Morenstein (fuseprojects).
1.40 Thoughtful Change
Jean-Marie Shields (Starbucks) explains that the future will embrace brands that connect with consumers by converting ideas into Thoughtful Change.
2.10 Aligning Interests
When cynical people admit they’re idealistic you might be on to something; Publisher and Founding Editor Max Schorr shares his inspirations and learnings from the beginning of GOOD Magazine.
2.40 Look & Feel
Creative designer and inventor of Red, the award winning In Flight Entertainment system for Virgin America, speaks about innovation in the cabin worldwide.
3.40 Using It
How can companies and organizations leverage social media to enhance consumer dialog, evolve product offering and improve sales. Bootstrapping expert George Parker will lead a discussion with leading marketing innovators Adrian Ho (Zeus Jones), Mark Lewis (DDB), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence).
4.20 When Words Are Not Enough
Using experience design to enhance communications: George Murphy (Modo-Group) and John Pollard (Microsoft) describe how environments and technology helped consumers connect with the brand.
4.50 Behave
Josh Handy & Nate Pence talk about how they design the method way, and how design and creative both mirror and shape the organization.
[post_title] => PSFK Conference: more than just trends
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Today I am in San Francisco at the PSFK Conference, billed as a day of trends, inspiration and creativity. So far I am enjoying the content and discussions so much that I am going to avoid trying to frantically keep up with notes, Twitter a [...]
Posted by: Mark Busse on Thursday, July 17th, 2008
Categories: Events, Inspiration, Learning, Trends | No Comments »
Why do I so often find myself sitting in presentations that are so ill-suited to my mood or experience level or completely different than what I expected based on the pithy description you provided in your beautiful conference guide agenda? Granted, I'm an older, experienced designer, but I go to design conferences to expand my knowledge and skills just as much as the young design grad. Regardless of how many cool people I meet or how many free drinks you give me at the vendor-sponsored receptions, I'm here to learn too.
Does that mean I don't want to sit back, put my hands behind my head and laugh instead of frantically scribble notes all the time? Of course not! But throw me a bone please, will you? Your descriptions about "so-and-so and his inspiring story will provide you with insights into design leadership and describe the lessons he learned leaving you with strategies you can apply in your practice" is really unfair when it turns out to be someone glumly flipping through slides of all their accomplishments or pretty slides from their portfolio with no take away. Can you please strive to communicate to me more clearly the kind and caliber of presentation and which audience it's geared towards? If it's for newbies, please just tell me straight up. If it's a feel-good story, tell me that too as I may just be in the mood for that.
OK, enough ranting—er, observations—onto the suggestion part.
I suggest the creation of a simple scoring system based on two axis. One axis (numbers 1–5 from left to right perhaps) could be a scale from "practical" to "inspirational" so conference attendees can get a sense of the potential for practical learning and frantic note-taking versus the kind of talks where one kicks back and enjoying stories and a laugh. Both are equally as valid, but warn me please. I don't think this is too much to ask.
The other axis in this system (letters A–E from bottom to top for instance) could simply be something like an experience continuum from "rookie" to "senior"—bearing in mind that some talks are well-suited for everyone, regardless of experience or age. This way if the conference guide informed us that a workshop was rated 1A we'd at least know it was geared specifically for junior designers and would likely be a valuable learning experience. But if a talk was rated on the other end of spectrum—let's say a 5E—then you should expect it to be an inspirational experience without specific design relevance a high priority and directed to a more experienced audience
I think a system like this would be especially effective if conference speakers themselves were informed of ahead of time and required to rate their presentation, thus tailoring their materials to a particular audience—sort of like a design problem, don't you think?
Generous Design Conference Organizers, even if my suggested system isn't well considered, please consider adopting something like it so that you give us, your loyal attendees, some understanding of the kind and caliber of a presentation, drastically reducing incidents of someone being wooed by a well-written description only to find out later they missed something far more suitable in the room next door.
Gratefully yours,
Mark Busse - HOW Design Conference Alumnus, 2008
[post_title] => Conference Presentations: That's Not What the Description Said!
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Steve did a good job summing up our experiences with his review of the 2008 HOW Design Conference, which I enjoyed, so I won’t double our efforts describing the event here. But as I hear myself responding to so many questions about ho [...]
Posted by: Mark Busse on Monday, May 26th, 2008
Categories: Design, Events, Tips | 2 Comments »
We’ve been using Content Managment Sytems (CMS) around the office for virtually every web project for around 4 years now and to date have always gravitated towards perennial favourites WordPress and Drupal. Recently I’ve become [...]
Posted by: Steve Mynett on Monday, May 26th, 2008
Categories: Events | 1 Comment »
Vancouver, BC has been chosen as the official host city for the annual SIGGRAPH conference in 2011. This is a huge win for the city and is the first time the conference will venture outside the United States. The conference should prove a s [...]
Posted by: Mark Busse on Saturday, December 29th, 2007
Categories: Associations, Events, News, Technology, Vancouver | 1 Comment »