brand

Hapa Umi

Going upstream—Helping our favourite Izakaya spawn an upscale extension to the Japanese dining experience.

MutliSport Centre finally under construction

There’s something happily surreal about sipping on your morning coffee and reading the newspaper when you stumbled across a story about a client’s success story. Very nice indeed. A few years ago we designed the logo, brand iden [...]

Posted by: Mark Busse on Tuesday, February 1st, 2011

Categories: Design, Industrial Brand, News, Vancouver | No Comments »

We worked with our client to identify the key qualities of the new Jakes, Capable, Dependable, Resourceful, Down-to-earth, Professional and Progressive, which we used to guide our design process. The result was a name change from "Jake's", implying one person, to the more inclusive plural "Jakes" and switching from "Contracting", a word that has the perception of a small-operation, to "Construction", which more accurately reflects the level and scale of their operations. Using our new understanding of their brand, we developed a clean, simple logo as part of a brand identity that reflected the main attributes that underpin everything they do, from how they interact with their clients to the smallest to details of their work. As part of their new identity, we created a full brand strategy platform, online styleguide resource with templates and brand elements as well as produced a promotional campaign, collateral system and new website to tell their story. Congratulations Jakes on the new look! [post_title] => New Jakes Identity & Website Launched [post_category] => 0 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => new_jakes_identity_website_launched [to_ping] => [pinged] => [post_modified] => 2008-08-22 15:47:49 [post_modified_gmt] => 2008-08-22 23:47:49 [post_content_filtered] => [post_parent] => 0 [guid] => http://industrialbrand.com/?p=1893 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) -->

New Jakes Identity & Website Launched

We’re proud to have recently designed the new brand identity and website for Jakes Construction. A contracting company that started fifteen years ago with one man named Jake, this family-owned company grew to be one of the largest con [...]

Posted by: Mark Busse on Friday, August 22nd, 2008

Categories: Branding, Design, Industrial Brand, News, Websites | No Comments »

Mercury has evolved from a production-oriented studio to a full-service animation house capable of producing feature-length family films, so we sought to create a similar transition from a technical and impersonal planet-themed identity to one that softens and personifies the company. Having a significant portion of their work come from family programming of their own creation also provided an opportunity to introduce a more whimsical design evocative of childhood and nostalgia. The use of a child launching a paper airplane silhouetted against another planet is symbolic of potential, dreams, aspiration, creativity and imagination, and creates an even stronger connection to Mercury’s tag line: Imagination Advanced. As part of the new identity, we created a full brand strategy platform, online styleguide resource with templates and brand elements as well as consulted on a number of internal initiatives as part of the new rollout. Congratulations Mercury Filmworks on a successful 10 years! [post_title] => New Mercury Filmworks Identity Launched [post_category] => 0 [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => new_mercury_filmworks_identity_launched [to_ping] => [pinged] => [post_modified] => 2008-07-28 15:50:19 [post_modified_gmt] => 2008-07-28 23:50:19 [post_content_filtered] => [post_parent] => 0 [guid] => http://industrialbrand.com/?p=1870 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) -->

New Mercury Filmworks Identity Launched

We’ve enjoyed collaborating with our friends at Mercury Filmworks as their design team for many years and were proud to develop and launch their new identity as part of their 10 year anniversary celebrations. Using elements of the pre [...]

Posted by: Mark Busse on Monday, July 28th, 2008

Categories: Branding, Design, Industrial Brand, News | No Comments »