An oldie but a goodie we used to tell potential clients about the difference between marketing, PR, advertising, and branding. The only thing I might add to this joke is a line about design, something like: “You look like you’re [...]
Posted by: Mark Busse on Wednesday, June 13th, 2007
Categories: Advertising, Branding, Fun, Marketing | No Comments »
Check out this amazing video showing how even experienced advertising creatives can be manipulated using subliminal cues.
Posted by: Ben Garfinkel on Monday, June 11th, 2007
Categories: Advertising, Marketing | No Comments »
Check out the ad compared to a still from the movie:
[post_title] => Lost in...France
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => open
[post_password] =>
[post_name] => lost-infrance
[to_ping] =>
[pinged] =>
[post_modified] => 2007-05-30 11:55:47
[post_modified_gmt] => 2007-05-30 19:55:47
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/blog/lost-infrance
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 0
[filter] => raw
)
-->
Recently while in France I did a double take when I saw an ad for Nespresso featuring George Clooney. Stars selling their image (souls) out for big bucks in markets other than North America is nothing new, but I thought this one was so very [...]
Posted by: Ben Garfinkel on Wednesday, May 30th, 2007
Categories: Advertising, Film, Travel | No Comments »
When designing for print, being millitant about typos and other errors is critical, but then in the heat of the usual panic to get things delivered on time there’s often great opportunity for clients or others to overlook glaringly ob [...]
Posted by: Ben Garfinkel on Wednesday, March 21st, 2007
Categories: Advertising, Design, Marketing | No Comments »
Wicked new stop motion Sneaux commercial “Human Skateboard” directed by PES. Do NOT try this at home. [props to Steph for the heads up]
Posted by: Mark Busse on Tuesday, February 20th, 2007
Categories: Advertising, We love | No Comments »
If you don’t currently have a stalker, and are feeling a bit left out, the Mini Cooper might help you fill that void with billboards that speak to you. The boards, which usually carry typical advertising, are programmed to identify ap [...]
Posted by: Leigh Peterson on Tuesday, January 30th, 2007
Categories: Advertising | 1 Comment »
Although I work in an industry that is unavoidably related to advertising, I have to admit that the prevalence of advertising is reaching ridiculous levels, embedding itself deep within almost every aspect of our day-to-day lives. That̵ [...]
Posted by: Leigh Peterson on Thursday, January 25th, 2007
Categories: Advertising | No Comments »
We didn’t make the list, but Communication Arts’ 2006 50 Essential Bookmarks is a great resource for design and advertising fodder.
Posted by: Mark Busse on Sunday, December 31st, 2006
Categories: Advertising, Design, Learning, Tips, Websites | No Comments »
For those of you not camped out outside of a FutureShop or BestBuy, the US ads for PlayStation 3 really pack a punch. Kickstart your Friday morning with Baby, Eggs and Rubik.
Posted by: Kevin Broome on Friday, November 17th, 2006
Categories: Advertising, Pop Culture | No Comments »
The other theme, and one that carries forward from years past was the blanket entry strategy of Rethink and to some extent DDB Canada. Priority and large budgets allow these agencies to enter in as many categories as they see fit and as a result, they tend to rake in the trophies. In most instances, the work is solid and the recognition well deserved. But when a category contains five different entries from Rethink competing against each other, the veil gets pulled back a little too far and the whole night starts to seem absurd.
There are those who are quick to blame the "Big Agencies" for this outcome. But I don't think that is the only problem. The root cause of both of the above issues, the lack of worthy work and the dominance of the Haves over the Have Nots, lies perhaps in the lack of participation from a good majority of Vancouver firms. Where were ad agencies (and AAABC members) Elevator, Publicis, Wasserman and Y&R ? And where were all the great Vancouver design firms like Bau Wow, Fleming and Karo? Is there simply a lack of interest? Are the majority of Vancouver's Creative Directors and Communication Designers nobly going about their daily duties in the name of good design without a desire for recognition and worldwide fame? And why is it that each year it seems the promotional materials for the event make it to the finalists - that always seems wrong somehow. Perhaps the Lotus Awards are to blame for not encouraging more participation, or for charging 130 bucks an entry. There is a lot of great work being done in this city. How can we make the Lotus Awards more a reflection of the overall talent rather than the celebration of one Agency?
Interestingly, this year's Lotus design and interactive judges were selected and judging criteria developed by experienced, award-winning members of the Vancouver design community, yet were themselves snubbed in many categories that apparently didn't deserve a Lotus, receiving instead a pat on the back with a Merit.
The under representation of the design community is a reminder that the Lotus Awards have always been a competition run by advertisers for advertisers. Perhaps we should remind ourselves that there exists a fundamental difference between traditional advertising and graphic and interactive design. One is predicated on "the big idea", designed to break through the media clutter at all costs, the other is a carefully composed visual language solution intended to communicate a message and elicit a response or emotive reaction using visual language such as image, user navigation and expressive typography. Why is this field being judged by an advertising association such as AAABC?
Perhaps it's time to "ReThink" the Lotus Awards and either pull the design and interactive categories from the competition altogether, focusing on advertising alone, or have that segment of the awards be sponsored and managed by an association better suited, such as the Graphic Designers of Canada, who do a great job managing large national design competitions such as GDC's Graphex. Certainly something to think about for future Lotus Awards if they'd like more smaller design studios to participate.
[post_title] => Rethinking the Lotus Awards
[post_category] => 0
[post_excerpt] =>
[post_status] => publish
[comment_status] => open
[ping_status] => closed
[post_password] =>
[post_name] => rethinking-the-lotus-awards
[to_ping] =>
[pinged] =>
[post_modified] => 2006-11-16 10:51:30
[post_modified_gmt] => 2006-11-16 18:51:30
[post_content_filtered] =>
[post_parent] => 0
[guid] => http://industrialbrand.com/blog/rethinking-the-lotus-awards
[menu_order] => 0
[post_type] => post
[post_mime_type] =>
[comment_count] => 3
[filter] => raw
)
-->
Last night Vancouver’s Advertising and Design community gathered at the Westin Bayshore for the AAABC‘s 2006 Lotus Awards, which showcases some of the best advertising, design and interactive work done in British Columbia. Our o [...]
Posted by: Kevin Broome on Thursday, November 16th, 2006
Categories: Advertising, Events, Industrial Brand, Vancouver | 3 Comments »
All I can say is wow, check out what Jacob and Manto have to say.
Posted by: todd smith on Tuesday, November 7th, 2006
Categories: Advertising, Learning, Tips | No Comments »
A lack of.. uh, hmm… courage, has for many years been keeping men from showcasing their toolbags, it is no secret. Now, the pros at AussieBum have begun using “Wondercup” technology to create “appearance flattering u [...]
Posted by: todd smith on Monday, November 6th, 2006
Categories: Advertising, Fun, Learning, Pop Culture, Tips | No Comments »
I guess Viking is the UK equivalent to our Staples or Office Depot. Anyway, they’re running an inventive online promotion right now called Stationery Movies. There are 20 scenes made entirely of office supplies and you have to guess t [...]
Posted by: Ben Garfinkel on Friday, October 20th, 2006
Categories: Advertising, Film, Pop Culture, Websites | 2 Comments »
Just click on this link. Seriously – TV ads are getting weird man. And I like it. [kudos RGE for this one]
Posted by: Mark Busse on Thursday, October 19th, 2006
Categories: Advertising, Inspiration, We love | No Comments »
Perrier is trying to refresh the aging brand and increase sales with a non-traditional ad campaign that riffs on its own names with adjectives like “Crazier” and “Sexier” chosen to draw the attention of a younger aud [...]
Posted by: Mark Busse on Wednesday, October 18th, 2006
Categories: Advertising | No Comments »
