Comments on: New London 2012 Logo: brilliant or bollocks? http://industrialbrand.com/blog/new-london-2012-logo A Brand Strategy, Communication Design & Web Development Studio in Vancouver, Canada Sat, 31 Dec 2011 21:12:20 +0000 hourly 1 http://wordpress.org/?v= By: anti mason http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-163629 anti mason Sat, 31 Dec 2011 21:12:20 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-163629 2012= zion dear Mark dot in middle of logo is dot of "i" 2012= zion
dear Mark dot in middle of logo is dot of “i”

]]> By: Matt SamyciaWood http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-578 Matt SamyciaWood Thu, 30 Oct 2008 22:13:59 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-578 Personally I don't mind the logo but 50,152 people would disagree. Check out www.gopetition.co.uk (change the London 2012 logo). These are heir words: We, the undersigned, wish to express our concern with the new Olympic logo for the 2012 London Olympics. The logo is poorly designed at an unacceptable expense. We therefore ask that the logo be withdrawn and replaced with a more appropriate logo. Personally I don’t mind the logo but 50,152 people would disagree. Check out http://www.gopetition.co.uk (change the London 2012 logo). These are heir words:

We, the undersigned, wish to express our concern with the new Olympic logo for the 2012 London Olympics.

The logo is poorly designed at an unacceptable expense.

We therefore ask that the logo be withdrawn and replaced with a more appropriate logo.

]]> By: Desktop Publisher = Graphics Designers Monkey http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-577 Desktop Publisher = Graphics Designers Monkey Thu, 18 Oct 2007 15:01:21 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-577 Bollocks! More like a slanted rip off of never mind the bollocks. This pseudo Punk, Street London elblem representing the beating vibrant heart of london is a bit off the mark. Maybe it would work for Xgames or a Pistols reuniuon. Maybe even a David Bowie 'Let's Dance T-Shirt' But to use it to represent an ancient greek contest of skill and atheleticism it doesn't (Unless breakdancing is and olympic sport). I get that it supposed to show our London as a contemporary and dynamic venue for the games. It looks better when it's amnimated. http://www.youtube.com/watch?v=EJSsRILZpRg Canada have played safe with the winter olympics, looks a bit like barcelona 92. It may not represent the full demographic, but London hasn't been full of safety pin wearing rubber clad Carnaby Street dwellers for a long time. To surmise it's bollocks!!! Bollocks! More like a slanted rip off of never mind the bollocks.

This pseudo Punk, Street London elblem representing the beating vibrant heart of london is a bit off the mark. Maybe it would work for Xgames or a Pistols reuniuon. Maybe even a David Bowie ‘Let’s Dance T-Shirt’

But to use it to represent an ancient greek contest of skill and atheleticism it doesn’t (Unless breakdancing is and olympic sport). I get that it supposed to show our London as a contemporary and dynamic venue for the games.

It looks better when it’s amnimated.
http://www.youtube.com/watch?v=EJSsRILZpRg

Canada have played safe with the winter olympics, looks a bit like barcelona 92. It may not represent the full demographic, but London hasn’t been full of safety pin wearing rubber clad Carnaby Street dwellers for a long time.

To surmise it’s bollocks!!!

]]> By: Jay http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-576 Jay Sat, 15 Sep 2007 11:21:33 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-576 One thing that really baffles me about this design, is the fact it is just so depressingly retro. How can a piece that is so firmly rooted in an old style, be remotely considered to be a design that can be considered 'modern & edgy'? however - what really really really really REALLY bakes my noodles is that it was most likely done by someone who spent years at a very well known design school, got paid a massive commission for it, where there's struggling design Pupils across the country who could benefit from the over inflated charges that would be gained in a professional design establishment. One thing that really baffles me about this design, is the fact it is just so depressingly retro.
How can a piece that is so firmly rooted in an old style, be remotely considered to be a design that can be considered ‘modern & edgy’?
however – what really really really really REALLY bakes my noodles is that it was most likely done by someone who spent years at a very well known design school, got paid a massive commission for it, where there’s struggling design Pupils across the country who could benefit from the over inflated charges that would be gained in a professional design establishment.

]]> By: Rick http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-575 Rick Sun, 09 Sep 2007 20:27:02 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-575 Here is my cartoon suggesting how a $800,000 logo might actually get created. Click my name link above and check it out! Please digg if you like it! Here is my cartoon suggesting how a $800,000 logo might actually get created. Click my name link above and check it out! Please digg if you like it!

]]> By: stu ross http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-574 stu ross Fri, 10 Aug 2007 20:56:58 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-574 Brilliant. I can't remember when an Olympic logo grabbed so much attention. It carves through other "aesthetically pleasing" Olympic IDs. "It surprised me when I first saw it, I hope to be continually surprised. It'll come alive in execution. Brilliant. I can’t remember when an Olympic logo grabbed so much attention. It carves through other “aesthetically pleasing” Olympic IDs. “It surprised me when I first saw it, I hope to be continually surprised. It’ll come alive in execution.

]]> By: Jonathan Salem Baskin http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-571 Jonathan Salem Baskin Thu, 05 Jul 2007 19:46:39 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-571 What if the entire sorry chain of events were part of a thoughtful strategy to engage with consumers...not in some generic, 'awareness is everything' Web 2.0 exercise in wasting our time, but a planned campaign with a direction and ultimate purpose (i.e. selling tickets, raising corporate money, driving viewers to the events)? I've written that fantasy business case history at http://dimbulb.typepad.com. Were it only true... What if the entire sorry chain of events were part of a thoughtful strategy to engage with consumers…not in some generic, ‘awareness is everything’ Web 2.0 exercise in wasting our time, but a planned campaign with a direction and ultimate purpose (i.e. selling tickets, raising corporate money, driving viewers to the events)?

I’ve written that fantasy business case history at http://dimbulb.typepad.com.

Were it only true…

]]> By: Respiro Media http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-573 Respiro Media Sun, 01 Jul 2007 20:21:52 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-573 New London 2012 Logo: brilliant or bollocks? Bollocks. Unfortunately, not even a cheap one... New London 2012 Logo: brilliant or bollocks? Bollocks. Unfortunately, not even a cheap one…

]]> By: Siong http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-572 Siong Thu, 21 Jun 2007 16:49:10 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-572 I think it was absolutely terribly done. The highly stylised 2012 cannot even be discerned when blown up. In fact, I could not even tell it was 2012 until I looked at it closer. Also, there are reports that there is not enough contrast between the colours in each of the four versions to accommodate colour-blindness. I really do feel that, with a style this trendy, that it only appeals to a rather specific subculture, which explains the tremendous amount of backlash. This alone, I feel, has alienated the very notion of the Olympic games. It is a nay for me. However, I have to add that, as a logo, this is certainly a memorable one, albeit one that *might* have sour connotations in the long run. Who knows, it might also be remembered as that subversive one that sparked a whole slew of ideas and renewed the Olympics spirit. I think it was absolutely terribly done. The highly stylised 2012 cannot even be discerned when blown up. In fact, I could not even tell it was 2012 until I looked at it closer. Also, there are reports that there is not enough contrast between the colours in each of the four versions to accommodate colour-blindness. I really do feel that, with a style this trendy, that it only appeals to a rather specific subculture, which explains the tremendous amount of backlash. This alone, I feel, has alienated the very notion of the Olympic games. It is a nay for me.

However, I have to add that, as a logo, this is certainly a memorable one, albeit one that *might* have sour connotations in the long run. Who knows, it might also be remembered as that subversive one that sparked a whole slew of ideas and renewed the Olympics spirit.

]]> By: K http://industrialbrand.com/blog/new-london-2012-logo/comment-page-1#comment-570 K Fri, 15 Jun 2007 02:38:34 +0000 http://industrialbrand.com/blog/new-london-2012-logo#comment-570 I've heard people comment on how it looks like Lisa Simpson (her head with the olympic rings) on here knees doing the nasty. I’ve heard people comment on how it looks like Lisa Simpson (her head with the olympic rings) on here knees doing the nasty.

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