While cruising the streets of London I was approached by a smart looking guy offering me the chance to grow my own jalapeno peppers at home. He handed me a small pink package, that looked a bit like a book of matches. Inside were five chilli-pepper seeds, with instructions on how to plant them. As I accepted this gift, I was told about the new healthy Mexican seafood restaurant that had just opened nearby.
Sweet! Such a simple idea – yet so effective. I wish I had the time to pay the place a visit; if their food is as good as their marketing, they’ll do well.
Posted by Haig Armen
Tags: Branding, Inspiration, Marketing, Packaging, Sustainability
