Comments on: Mac Burrard Station

By: Mathilde

Mathilde — Tue, 16 Feb 2010 19:24:33 +0000

I’m not hating the product, but the lack of creativity. Being an official sponsor McDonalds has full exposure and no competition for 2 weeks, and yet the only think they come up with is a bunch of giant burgers… There’s nothing clever here, nothing daring, witty, amusing or new. With a full subway station, they could have had so much fun! Their previous campaign in Vancouver – “free coffee” done by Cossette – was great…

By: Kevin Broome

Kevin Broome — Tue, 16 Feb 2010 03:52:00 +0000

Is it perhaps the product that you are hating more than the actual advertising? Afterall, the last time I checked you guys were a branding company. This is what you do for a living. You are the brainwashers. One could argue that the view of the mountains at Main and Kingsway would have been far more beautiful and less distracting if there had not been a District on Main billboard blocking the view for a good part of the summer. Only difference here is scale and dollars.

Rather than a complaining about the inevitable, I would be more interested to learn, if you were given the task of branding a subway station, how you would do it tastefully? Is there a way to avoid alienating viewers like yourself, while still driving home the message and getting the client’s money’s worth? Now that would be an interesting blog post.

By: Clayton Misura

Clayton Misura — Tue, 02 Feb 2010 22:23:33 +0000

@obvious: A blog post dedicated to the garishness of an ad campaign doesn’t mean it’s effective. The superlative statement “any press is good press” is discredited everyday – Kanye West, Balloon Boy – I agree with Steve, sometimes bad press is just that.

By: Steve Mynett

Steve Mynett — Tue, 02 Feb 2010 21:17:53 +0000

@obvious: If any press is good press then yes, the advertising is effective because we’re talking about. However if you think that it’s garrish and offputting, like I do, then perhaps bad press is nothing more than bad press.

By: Obvious

Obvious — Tue, 02 Feb 2010 00:26:28 +0000

Your noticing it and posting a blog about it. I’d say it’s fairly effective.

By: joanna

joanna — Sun, 31 Jan 2010 20:26:30 +0000

I usually bike everywhere, but when I stopped at the Granville Station and was bombarded with the Coke advertisement, I really felt disgusted. I felt like we were going back to the time where happy families surrounded by happy meals were posted in every corner.

Why not take this opportunity to transform it into something probably meaningful?