I guess this isn’t anything new since we’ve seen choreographed dancing en mass (in a Philippines jail), performance in subway stations (Joshua Bell), and flash mob performance in many other forms the advertising side of this is available at Brand Republic.)
I won’t ruin the performance (follow the link!) but Saatchi & Saatch did a nice job of coordinating and capturing this event and then turning it into a polished ad for TMobile 36 hours later. Must have been quite a shock for morning commuters!
Posted by Steve Mynett
Tags: commmuters, Dancing, england, flash mob, london, performance, performance art
