Some projects can really be both exhausting and very rewarding. After weeks and weeks of hard work, numerous revisions, and a couple of late nights putting the finishing touches (while eating bad delivery food)….we are very proud to have designed the new brand identity for Airwave. ‘Airwave wireless lighting controls’ is a brilliant and innovative technology developed by our client Ledalite, a Phillips-owned company specialized in lighting products. At first sight, it looks like a simple switch but it actually wirelessly communicates with luminaires using simple kinetic energy. So in other words: no wires, no battery, no complex installation, just stick it on your wall and that’s it! Smart! More details to be found on Ledalite website.
We developed a clean and fresh identity that reflects the main attributes of the product, by suggesting the recognizable symbols of the ‘on’ button and the wireless waves. Moreover, our identity had to coexist with the family of existing logos, such as MesoOptics Technology (also designed by IB a few years ago). Check it out here.
Alongside we designed two brochures for the Pique and Float lines, the first two lighting fixtures to integrate that new technology. Stay tuned for a new case study on Float.
Posted by Mathilde Salvert
Tags: Branding, brocheur, industrial-brand, logo, new identity
