If you were to pick up a pencil and told to draw the Lacoste logo from memory, what would you draw? How about Adidas? Toyota?
Monochrom asked 25 Austrians to draw the logos of 12 international brands as a way of testing their market strength. The results can be found here. (via SwissMiss)
Posted by Kevin Broome
Tags: Branding
lamin (April 3rd, 2006)
they are austrians, not australians ;-)
Kevin (April 4th, 2006)
That makes SO much more sense. Thanks. :)