Comments on: Graphex 2010 = A Reflection Of Me! http://industrialbrand.com/blog/graphex-2010-a-reflection-of-me A Brand Strategy, Communication Design & Web Development Studio in Vancouver, Canada Sat, 31 Dec 2011 21:12:20 +0000 hourly 1 http://wordpress.org/?v= By: Mark Busse http://industrialbrand.com/blog/graphex-2010-a-reflection-of-me/comment-page-1#comment-14970 Mark Busse Thu, 07 Jan 2010 03:28:33 +0000 http://industrialbrand.com/?p=4394#comment-14970 I wasn't involved in the design of the piece, and appreciate your perspective, but I know that the paper is 30% post consumer waste, FSC Certified and manufactured with Green-e certified windpower. The coating doesn't contain hard metals and although not ideal (environmentally speaking) it is a massive reduction in carbon impact compared to previous years which saw much more paper, printing, postage, etc—especially when combined with the new online submission process. You know, as designers we do what we can to find the best balance between concept, message and delivery, while minimizing impact. I agree, more sustainable choices could have been made, but this was the result of consultation and dialogue. I'm sorry you disapprove. I wasn’t involved in the design of the piece, and appreciate your perspective, but I know that the paper is 30% post consumer waste, FSC Certified and manufactured with Green-e certified windpower. The coating doesn’t contain hard metals and although not ideal (environmentally speaking) it is a massive reduction in carbon impact compared to previous years which saw much more paper, printing, postage, etc—especially when combined with the new online submission process.

You know, as designers we do what we can to find the best balance between concept, message and delivery, while minimizing impact. I agree, more sustainable choices could have been made, but this was the result of consultation and dialogue. I’m sorry you disapprove.

]]> By: Matt Politano http://industrialbrand.com/blog/graphex-2010-a-reflection-of-me/comment-page-1#comment-14958 Matt Politano Wed, 30 Dec 2009 21:44:46 +0000 http://industrialbrand.com/?p=4394#comment-14958 Gotta say I'm actually not that impressed with the piece; for a professional organization promoting sustainability design, it's not even recyclable. Thumbs down. Gotta say I’m actually not that impressed with the piece; for a professional organization promoting sustainability design, it’s not even recyclable. Thumbs down.

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