Comments on: Do Clients Choose Us, or Do We Choose Clients? http://industrialbrand.com/blog/do-clients-choose-us-or-do-we-choose-clients A Brand Strategy, Communication Design & Web Development Studio in Vancouver, Canada Sat, 31 Dec 2011 21:12:20 +0000 hourly 1 http://wordpress.org/?v= By: Justin F http://industrialbrand.com/blog/do-clients-choose-us-or-do-we-choose-clients/comment-page-1#comment-14951 Justin F Mon, 28 Dec 2009 16:49:19 +0000 http://industrialbrand.com/?p=4184#comment-14951 Thank you for writing these words. They needed to be said. We are right now in the process of a long awaited redesign of our website. So, I was trolling the web for inspiration and came across this post. Rather serendipitous as we have recently added a tagline to our company name: "moral marketing online". It's not some facade, it's truly who we are. We've been at this for quite some time, and have come to the same conclusion about our morality. We're not rich, or snobby in any way, but we will turn down many clients for the same reasons you have expressed here. Although our blacklisted industries probably differ, the sentiment is right on. To further elaborate on your points, it is our belief that the quality of work is directly affected by the moral character of the project or campaign, and especially our moral thoughts in relation. Simply, if we as designers do our jobs well, we should be communicating the honest emotions and intentions of the product and ourselves. Immorality can't be hidden by a shiny cover. The time for unconscious design reflecting empty shells of monotony has passed. There are more of us designers listening to our souls every day. Further in a global society filled to the brim with so much falseness and artificiality, there is a movement to follow consciousness taking hold the world over. http://www.realm9.com/2009/12/do-our-clients-choose-us-or-do-we-choose-them/ Thank you for writing these words. They needed to be said. We are right now in the process of a long awaited redesign of our website. So, I was trolling the web for inspiration and came across this post. Rather serendipitous as we have recently added a tagline to our company name: “moral marketing online”. It’s not some facade, it’s truly who we are. We’ve been at this for quite some time, and have come to the same conclusion about our morality. We’re not rich, or snobby in any way, but we will turn down many clients for the same reasons you have expressed here. Although our blacklisted industries probably differ, the sentiment is right on.

To further elaborate on your points, it is our belief that the quality of work is directly affected by the moral character of the project or campaign, and especially our moral thoughts in relation. Simply, if we as designers do our jobs well, we should be communicating the honest emotions and intentions of the product and ourselves. Immorality can’t be hidden by a shiny cover.

The time for unconscious design reflecting empty shells of monotony has passed. There are more of us designers listening to our souls every day. Further in a global society filled to the brim with so much falseness and artificiality, there is a movement to follow consciousness taking hold the world over.

http://www.realm9.com/2009/12/do-our-clients-choose-us-or-do-we-choose-them/

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