Several years ago I was handed the first take-out cup of coffee with advertising on the insulater sleeve. While some people might be put off by the increasing intrusiveness of advertising, but on a disposable item like this, why not? This clever “breadvertising” idea is now being used on bageutte bags in France. With considerably more real estate to work with than a coffee cup, I’ll bet the designer in you is aching for a crack at one of these long canvases. So much potential. But first, we have to convince North Americans that daily trips to the baker for fresh bread is a good thing. (Via Springwise)
Posted by Ben Garfinkel
Tags: Advertising, Design
