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	<title>Industrial Brand &#187; Vancouver</title>
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	<link>http://industrialbrand.com</link>
	<description>A Brand Strategy, Communication Design &#38; Web Development Studio in Vancouver, Canada</description>
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		<title>Tap into Talent? I’d say yes!</title>
		<link>http://industrialbrand.com/blog/tap-into-talent-i%e2%80%99d-say-yes</link>
		<comments>http://industrialbrand.com/blog/tap-into-talent-i%e2%80%99d-say-yes#comments</comments>
		<pubDate>Wed, 16 Nov 2011 21:21:39 +0000</pubDate>
		<dc:creator>Keltie Munro</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Industrial Brand]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[IEC-BC]]></category>
		<category><![CDATA[immigration]]></category>
		<category><![CDATA[WelcomeBC]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=5438</guid>
		<description><![CDATA[Recently the Government of British Columbia presented one of our valued clients with its 2011 WelcomeBC Day Award, in recognition of their innovative website developed by Yours Truly, the talented team here at Industrial Brand. But never mind about us….here’s what they do that makes them special. The Immigrant Employment Council of BC (IEC-BC) provides [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-5439  aligncenter" title="IEC-BC-Website-Welcome-BC-Day-Award" src="http://industrialbrand.com/wp-content/uploads/2011/11/IEC-BC-Website-Welcome-BC-Day-Award.jpg" alt="IEC BC Website Welcome BC Day Award" width="470" height="317" /></p>
<p>Recently the <a title="Government of British Columbia" href="http://www2.gov.bc.ca/" target="_blank">Government of British Columbia</a> presented one of our valued clients with its <a title="WelcomeBC Day" href="http://www.welcomebc.ca" target="_blank">2011 WelcomeBC Day Award</a>, in recognition of their innovative website developed by Yours Truly, <a title="TEam at Industrial Brand" href="http://industrialbrand.com/where/team" target="_self">the talented team here at Industrial Brand</a>.</p>
<p>But never mind about us….here’s what they do that makes them special. The Immigrant Employment Council of BC (IEC-BC) provides a unique service to the community, connecting employers with motivated and skilled global talent, in a way that hasn’t been done before. Through <a title="Tap Into Talent IEC-BC" href="http://www.tapintotalent.ca" target="_blank">www.tapintotalent.ca</a>, prospective employers now have direct access to a wealth of labour market resources, including opportunities to connect with a pool of highly skilled immigrant talent.</p>
<p>After thoroughly understanding IEC-BC’s needs, we designed their site to be easy to use and visually-pleasing, but also to capitalize on a few key areas like highlighting a job-matching service with a database of hundreds of pre-screened, job-ready immigrant candidates, as well as the ability to post job openings at no cost. Everyone wins (and we don’t just mean awards!). We are proud to have worked on this project with a client that is a purveyor of positive, progressive change in the community.</p>
<p>Check out the <a href="http://industrialbrand.com/work/case-studies/immigrant-employment-council-of-bc?page=1">IEC-BC case study in our portfolio</a> or <a title="IEC-BC" href="http://www.iecbc.ca/" target="_blank">visit their website</a> to read more about this amazing organization and all that they do.</p>
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		<title>CreativeMornings coming to Vancouver</title>
		<link>http://industrialbrand.com/blog/creativemornings-coming-to-vancouver</link>
		<comments>http://industrialbrand.com/blog/creativemornings-coming-to-vancouver#comments</comments>
		<pubDate>Thu, 18 Aug 2011 00:24:01 +0000</pubDate>
		<dc:creator>Matt SamyciaWood</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[CreativeMornings/Vancouver]]></category>
		<category><![CDATA[mark-busse]]></category>
		<category><![CDATA[mornings]]></category>
		<category><![CDATA[social gathering]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Stewart Butterfield]]></category>
		<category><![CDATA[SwissMiss]]></category>
		<category><![CDATA[Tina Roth Eisenberg]]></category>
		<category><![CDATA[W2 Media Café]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=5335</guid>
		<description><![CDATA[CreativeMornings is being brought to Vancouver, by our very own Mark Busse. CreativeMornings is a breakfast lecture series started in New York by Tina Roth Eisenberg (@SwissMiss) for creative types happening the first Friday of each month. Each event is FREE of charge (thanks to sponsor support), and includes a 20 minute talk, with the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://industrialbrand.com/wp-content/uploads/2011/08/creativemornings.jpg"><img class="alignnone size-full wp-image-5336" title="creativemornings" src="http://industrialbrand.com/wp-content/uploads/2011/08/creativemornings.jpg" alt="" width="471" height="242" /></a></p>
<p>CreativeMornings is being brought to Vancouver, by our very own <a href="http://industrialbrand.com/where/team/mark">Mark Busse</a>.</p>
<p><a href="http://www.creativemornings.com">CreativeMornings</a> is a breakfast lecture series started in New York by <a href="http://www.swiss-miss.com/">Tina Roth Eisenberg (@SwissMiss)</a> for creative types happening the first Friday of each month. Each event is FREE of charge (thanks to sponsor support), and includes a 20 minute talk, with the added bonus of a proper hot breakfast and coffee.</p>
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<p>Events in mornings don&#8217;t normally work for me as they tend to run from 8–9am (I&#8217;m a busy guy and mornings are normally crazy taking my daughter to daycare) but CreativeMornings/Vancouver is from 8:30–10am, so not even the parents among us have an excuse to miss this inaugural event (September 2, at <a href="http://www.creativetechnology.org/page/w2-media-cafe">W2 Media Café</a>).</p>
<p>Logistics aside, <a href="http://creativemorningsvancouver.tumblr.com/post/9123618369/stewart-butterfield-profile">Stewart Butterfield</a> (the co-founder of <a href="http://www.flickr.com/">Flickr</a> and named by Time Magazine as one of the 100 most influential people in the world) will be talking and telling his story, followed by a  20 minute group discussion. This is going to be a very engaged and rare opportunity to see such a speaker in Vancouver and in such an intimate setting (and remember it&#8217;s FREE). The tickets will be released on August 29th and are limited to 150 seats (register at: <a href="http://vancouvercreativemornings.eventbrite.com">http://vancouvercreativemornings.eventbrite.com</a> on Monday, August 29th).</p>
<p>It&#8217;s awesome that Vancouver&#8217;s creative community is getting the credit it deserves and thanks to Mark for bringing this event to our city.</p>
<p>For more information read the article in <a href="http://www.designedgecanada.com/news/2011/20110816645.shtml">Design Edge</a> or visit <a href="http://www.creativemornings.com">www.creative mornings.com</a></p>
<p>UPDATE: At precisely 11am on Monday, August 29th 150 tickets for CreativeMornings/Vancouver&#8217;s first event became available to the public. By 11:02:50, less than three minutes later, they were completely sold out, with 130 disappointed people on the waiting list. The lesson? Vancouver&#8217;s creative community is hungry for this sort of event, and if you want tickets for the next one, set a reminder alarm and be ready!</p>
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		<title>Substance Over Style article in BIV&#8217;s AdPages</title>
		<link>http://industrialbrand.com/blog/substance-over-style-article-in-bivs-adpages</link>
		<comments>http://industrialbrand.com/blog/substance-over-style-article-in-bivs-adpages#comments</comments>
		<pubDate>Tue, 05 Jul 2011 19:16:30 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[AdPages]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[BIV]]></category>
		<category><![CDATA[Business in Vancouver]]></category>
		<category><![CDATA[mark-busse]]></category>
		<category><![CDATA[RFPs]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=5307</guid>
		<description><![CDATA[An article titled Substance over Style by our Design Director Mark Busse was recently featured in the latest issue of Business In Vancouver&#8217;s Adpages Magazine about how businesses can more effectively attract, evaluate and select a design partner. The article (reproduced below) argues that procurement strategies such as RFPs can produce unrewarding outcomes and offers [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-5316" title="adpages-industrial-brand_lrg" src="http://industrialbrand.com/wp-content/uploads/2011/07/adpages-industrial-brand_lrg.jpg" alt="" width="471" height="242" /></p>
<p>An article titled <em>Substance over Style</em> by our Design Director <a title="Mark Busse bio" href="http://industrialbrand.com/where/team/mark" target="_self">Mark Busse</a> was recently featured in the latest issue of <a title="BIV Adpages" href="http://www.biv.com/publications/spap.asp" target="_self">Business In Vancouver&#8217;s Adpages Magazine</a> about how businesses can more effectively attract, evaluate and select a design partner. The article (reproduced below) argues that procurement strategies such as RFPs can produce unrewarding outcomes and offers some tips and guidance for businesses seeking a relationship with creative firm.</p>
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<p><strong><em>Substance over style:</em></strong> How to find the best design partner for your business<br />
by Mark Busse</p>
<p>With graphic communications increasingly recognized as critical to success, it’s important to find the right design firm for your company.</p>
<p>Yet many in business struggle to attract, evaluate and select design partners. One might hire friends or family, while another might create a contest with a prize for the selected submission. Many others rely on archaic requests for proposals (RFPs) for transparency and objectivity in arriving at competitive pricing. The resulting relationships can be as unrewarding as the outcomes.</p>
<p>Is there a better way?</p>
<p><strong>Seek help in your search</strong></p>
<p>Recommendations from within your own industry or from design experts will almost always be more effective than online searches or RFPs. Consult with design associations on identifying qualified candidates from their certified ranks. Are the candidates thought leaders in design, respected by industry, peers and clients? Or consider delegating the search to a marketing consultant with experience procuring and managing design.</p>
<p><strong>Look beyond portfolios</strong></p>
<p>In addition to evaluating a design team’s portfolio, investigate the company’s skills in business and project management. Don’t judge only on æsthetics or descriptions of process. Challenge candidates to express what was behind their design choices and how their particular approaches solved clients’ problems. Visit their studios and speak to them in person to judge fit. You needn’t become friends, but you should share similar perspectives, goals or ethics and enjoy collaborating together.</p>
<p><strong>Ask for case studies and testimonials</strong></p>
<p>Request comprehensive case studies that outline goals, context, and approach to reveal whether processes are results-driven. Ask for testimonials or contact information for specific clients. If candidates don’t willingly offer these, move on.</p>
<p><strong>Who will do the work?</strong></p>
<p>Investigate each firm’s current employees and in-house capabilities. How many long-term, full-time designers do they employ? How much design or development do they farm out, and are they transparent about this? Inquire how direct a role the senior members will play in your project.</p>
<p><strong>What’s included?</strong></p>
<p>What is and isn’t covered in candidates’ fees? Do they provide working files? Do they use proprietary or open-source solutions? What’s their stance on ownership and copyright, and how do they handle cost overruns?</p>
<p><strong>Will candidates be there for you in future?</strong></p>
<p>The real value of a relationship with a designer is in his or her repeatable process and creative thinking applied to your problem, not merely to your final product. Since the worth of this relationship often emerges over time, inquire about candidates’ plans for growth. Look for indications that firms have been and will be around long-term.</p>
<p><strong>Are candidates asking questions?</strong></p>
<p>Do candidates spend most of their time selling you on themselves, or do they seem genuinely interested in your problem and goals? The best practitioners will be hungry for the details underlying your situation and may push you to reconsider causal factors and solutions. Speak openly about your business needs and expectations.</p>
<p><strong>Seek a consultant, not a proposal</strong></p>
<p>Avoid the temptation to require designers to provide firm cost proposals up front on the basis of your description of deliverables. Instead, share your problem, goals, budget and timeline and engage a qualified designer to work with you to prescribe strategic solutions tailored to your unique situation. After this initial discovery, create a project plan that outlines the specifics of the solution. Write a contract after arriving at an agreement. As to hourly rates, you get what you pay for: prices will reflect experience and efficiency.</p>
<p>Like hiring a senior employee or taking on a partner, choosing the right design firm can be a critical moment in the growth of your business. The best candidates won’t give away strategy to prospects – certainly not before doing the research and diagnostics they’ll need for understanding the situation fully – so don’t ask for it before hiring a team. If the initial discovery phase doesn’t impress you or you dislike working together, discontinue the relationship and move on.</p>
<p>About 20 per cent of our business at Industrial Brand comes from clients who hired design providers ineffectively and have had to redo their identity systems or websites, didn’t understand what they were paying for or found themselves with limited options after their designers vanished. Don’t fixate on deliverables and costs before choosing your partner. What you’re really paying for is a well-considered process. Use the opportunity to start a long-term relationship with a partner you trust.</p>
<p><em>Mark Busse is design director of Industrial Brand, a Vancouver-based brand, communication and interactive design firm he co-founded in 1997. He’s a certified professional member and B.C. past president of the Society of Graphic Designers of Canada as well as member of the Association of Professional Design Firms.</em></p>
<p>_______________________________________</p>
<p>This article is from Business in Vancouver Adpages 2011, which you can<a title="BIV Adpages 2011" href="http://www.biv.com/publications/pdf/Adpages11_ebook_c.pdf" target="_blank">download as a PDF here</a>. Adpages contains numerous other practical tips and informative articles for the business community and we encourage you to support BIV and buy a printed copy today!</p>
<p><a title="Business in Vancouver" href="http://www.biv.com/" target="_blank">Business in Vancouver</a> has been publishing in-depth local business news, analysis and commentary since 1989. The newspaper also produces a weekly ranked list of the biggest companies and players in a wide range of B.C. industries and commercial sectors, monthly features and industry-focused sections that arm its subscribers with a complete package of local business intelligence each week.</p>
<p>From Adpages, published by BIV Magazines. Copyright © 2011, BIV Magazines, a division of BIV Media LP. Reproduced with permission.</p>
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		<title>Interlink Conference: helping designers help people</title>
		<link>http://industrialbrand.com/blog/interlink-conference-helping-designers-help-people</link>
		<comments>http://industrialbrand.com/blog/interlink-conference-helping-designers-help-people#comments</comments>
		<pubDate>Tue, 07 Jun 2011 19:28:39 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Design Edge]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Interlink]]></category>
		<category><![CDATA[Shawn Johnston]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=5283</guid>
		<description><![CDATA[An edited version of the following article was published on DesignEdgeCanada.com on June 7, 2011: Walking into the Interlink Conference felt a bit like witnessing two worlds collide. Half the audience was the hardcore designer set, with their retro haircuts and designer eyewear, the other half developers, with their nerdy t-shirts and techno-gadgets. Or was it [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_5285" class="wp-caption alignnone" style="width: 481px"><a href="http://industrialbrand.com/wp-content/uploads/2011/06/interlink-conference-elliot.jpg"><img class="size-full wp-image-5285" title="interlink-conference-elliot" src="http://industrialbrand.com/wp-content/uploads/2011/06/interlink-conference-elliot.jpg" alt="" width="471" height="242" /></a><p class="wp-caption-text">Speaker Elliot Jay Stocks at the Interlink Conference. Photo by Steve Mynett</p></div>
<p>An edited version of the following article was published on <a href="http://www.designedgecanada.com/news/2011/20110607641.shtml" target="_blank">DesignEdgeCanada.com</a> on June 7, 2011:</p>
<p>Walking into the <a href="http://interlinkconference.com/">Interlink Conference</a> felt a bit like witnessing two worlds collide. Half the audience was the hardcore designer set, with their retro haircuts and designer eyewear, the other half developers, with their nerdy t-shirts and techno-gadgets. Or was it the designers with the tees and toys and the nerds with the hipster fashion? The crowded auditorium at Capilano University was a sea of glowing Apple logos, and the line between designer and developer was so blurry it didn&#8217;t seem to matter anymore. In fact, perhaps that was the point. All of the more that 300 attendees and 15 speakers that came to Interlink Conference June 2 to 4 were there to share and learn from each other about how to make the web a better place and help people make their lives better.</p>
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<p>Being the first ever edition of this conference format, rookie organizer <a href="http://www.shawnjohnston.ca/">Shawn Johnston</a> opened the day by sharing his vision for Interlink, explaining that his intention was a &#8220;peer-to-peer discussion both among the attendees and between speakers and workshop leaders and the audience&#8221;.</p>
<p>The topic of inspiration sometimes seems ubiquitous at design conferences, but web industry veteran <a href="http://denisejacobs.com/">Denise Jacobs</a> kicked off the conference by sharing practical tips for embedding this often elusive muse into a creative process &#8220;on demand&#8221;. Jacobs countered basic ides like ignoring our inner critic or giving ourselves permission to produce bad ideas with examples of strategies, habits and tools a web designer can use in the daily pursuit of creativity and inspiration.</p>
<p>&#8220;It doesn&#8217;t matter how much you like some ideas, as they may not like you back.&#8221; explained Portland&#8217;s popular and well-spoken design guru <a href="http://work.frankchimero.com/">Frank Chimero</a>. Stunning the audience by declaring he&#8217;d scrapped his planned presentation, instead talking about his personal journey, and the frustrations and revelations he encountered in his design practice. Using the metaphor of the painter stepping back from the canvas to evaluate the process itself, Chimero discussed the difference between the &#8220;how&#8221; of design (the techniques and tools we use) and the &#8220;why&#8221; (the choices we make). Chimero presented an argument that it was where these overlap that real design happens. Referencing the continuing rapid changes on the web, Chimero challenged the audience to consider that designers &#8220;don&#8217;t actually solve problems, they produce design responses&#8221; with a myriad of possibilities for most design challenges. &#8220;If we solved design problems, there would be only one Twitter client app.&#8221; joked Chimero to chuckles from the audience. &#8220;There&#8217;s a different between good work and valuable work, and we don&#8217;t have to choose.&#8221; Chimero continued &#8220;But valuable is how you get to good. The point is to make stuff to help us live better.&#8221;</p>
<p>The first of many UK designers was <a href="http://www.elliotjaystocks.com/">Elliot Jay Stocks</a>, who used humour to challenge the audience to move past established Web 2.0 aesthetics with a straight-talking rant about &#8220;cheesy effects&#8221; and illogical choices so commonly made by web designers. Refreshing was Stocks&#8217; contention that it was the obligation of serious web designers to learn the fundamentals of traditional graphic design and apply it online. &#8220;Bogged down by web design?&#8221; asked Stocks cheekily, &#8220;Then go do some print design—it&#8217;s so liberating.&#8221;</p>
<p>&#8220;Good design does not necessarily mean good experience&#8221;, argued New York-based designer <a href="http://whitneyhess.com/blog/">Whitney Hess</a>, as she explained her user experience philosophy and introduced the audience to a set of ten design principles anyone could apply in their own practice. The foundation of Hess&#8217; approach was the notion that &#8220;user experience is the establishment of a philosophy about how to treat people,&#8221; echoing Frank Chimero&#8217;s earlier sentiment that good web design is about making people&#8217;s lives better, not just creating pretty graphics or cool effects. Through creative use of striking photography and a charming presentation style, Hess inspired many in the audience to frantically jot notes, a sure sign of a compelling conference presentation, and more than a few attendees posted tweets about how they planned to initiate a set of design principles themselves.</p>
<p>Still reeling from Hess&#8217; inspirational talk, the audience next met UK-based mobile interface designer <a href="http://www.sazzy.co.uk/">Sarah Parmenter</a>, a straight-talking (and striking) Virgo perfectionist who claims she started designing iOS apps &#8220;because she likes surrounding herself with aesthetic things.&#8221; From the benefits of an application definition statement to a series of examples and techniques, her glossy presentation included practical tips and tricks for any web designer wanting to make the leap to designing interfaces for mobile devices—something she claims is inevitable for anyone in the web design field these days. Parmenter also emphasized the importance of respecting the user experience, a theme woven throughout the entire conference.</p>
<p>The most technical presentation of the day, Yahoo designer (and one of only two Canadian speakers) <a href="http://snook.ca/">Jonathan Snook</a> walked the audience through an overview of the evolution of CSS and demonstrated a series of useful techniques and tips. While not everyone in the auditorium were as engaged by this code-heavy presentation, Snook&#8217;s talk reminded all that using technologies such as HTML, CSS and JQuery is an important part of being successful as a web designer—and not nearly as daunting or awkward as in years past.</p>
<p>&#8220;At less than 15 years old, our industry is still young—it hasn&#8217;t even had sex yet.&#8221; began DIBI Conference producer and English web designer <a href="http://www.gavinelliott.co.uk/">Gavin Elliot</a>. He certainly got the attention of those in the auditorium, but it didn&#8217;t get much better unfortunately. His presentation, called &#8220;A Better Process&#8221; was billed as an intro to web design process which we could put into action to make our own work better than ever. &#8220;We don&#8217;t build websites, we build systems&#8221; was the most memorable statement in his slick presentation, while the core of Elliot&#8217;s talk lacked much practical or applicable learning suitable for this well-informed audience.</p>
<p>The final conference presentation was by yet another Brit, this time web designer <a href="http://colly.com/">Simon Collison</a>. His presentation was arguably the most academic, rooted in the fundamentals of visual language as he discussed applying a more analytical approach to content and structure and how they affect the choices we make as designers. &#8220;The influx of type choices online requires us to think smarter about type design choices&#8221; argued Collison, echoing the sentiments of <a href="http://www.fontspring.com/">Ethan Dunham</a> and others. His contention that static web design, versus adaptive or responsive web layout resonated with numerous attendees who could be overheard discussing ways to make their own interface designs more flexible.</p>
<p>Still buzzing from a jam-packed day of conference presentations, attendees returned to Capilano University on Saturday for hands on workshops by industry experts. <a href="http://colly.com/">Simon Collison</a> continued his theme of the importance of visual language with his &#8220;Analytical Design&#8221; workshop, explaining some of the science and meaning behind the decisions we make and offering ideas and methods for improving design process. Canadian <a href="http://hellofisher.com/">Steve Fisher</a>, who argued that there isn&#8217;t any fundamental difference between UX and design, gave attendees practical tips on how to spend more time examining the reasons and motivations behind the functions and interfaces we create. &#8220;I&#8217;m in the process of blowing out at least 30% of my process because I think it has been lying to myself, stakeholders and other team members.&#8221; Fisher explained. &#8220;Things like static wireframes essentially lie.&#8221; Wrapping up the workshops was a pragmatic, no-hype introduction to HTML5 by Manchester-based developer and Opera Web Evangelist <a href="http://www.splintered.co.uk/">Patrick Lauke</a>. &#8221;HTML5 is a huge topic.&#8221; says Lauke, &#8220;People use it to refer to &#8220;really cool shit&#8221; for everything that is out there.&#8221; explaining that HTML5 is still basically a proposition under development, but in the final stages of review for W3C recommendation. &#8220;What people think of as HTML5 is most often javascript or CSS3.&#8221; explained Lauke. Attendees were treated to an overview of this new specification along with some useful training in new syntax/semantics, improved form interactivity, and the &#8220;flash-killer&#8221; features like native support in browsers for video, audio and canvas.</p>
<p>Aside from a few comments about the inconvenience of the venue location in North Vancouver, and the mayhem of the Stanley Cup playoffs (go Canucks!) interfering with some social activities, Interlink successfully delivered on its promise of bringing thought leaders together from all over the world to spark discussion and debate regarding the evolving and constantly changing face of the web. One group of attendees chatting over drinks on Saturday night discussed a longing to see more real-world project case studies and panel discussions next year. &#8221;Apart from a few hard to follow and slightly obscure talks, I was thoroughly impressed with the level of quality of the discussions.&#8221; offered Calgary-based designer and developer Matt Trienis. &#8221;Lately, I&#8217;ve been feeling like I need to step up my game, and Interlink really confirms that.&#8221; said Vancouver web designer Catherine Winters.</p>
<p>Congratulations to Shawn Johnston and his volunteers for hosting the first of what will surely be many more successful Interlink Conferences.</p>
<p>Photos from the conference can be <a href="http://www.flickr.com/groups/interlinkconf/">on Flickr</a>.</p>
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		<title>Interlink Conference: peer-to-peer web design event kicks off</title>
		<link>http://industrialbrand.com/blog/interlink-conference-peer-to-peer-web-design-event-kicks-off</link>
		<comments>http://industrialbrand.com/blog/interlink-conference-peer-to-peer-web-design-event-kicks-off#comments</comments>
		<pubDate>Tue, 07 Jun 2011 19:18:42 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Design Edge]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Interlink]]></category>
		<category><![CDATA[Shawn Johnston]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=5280</guid>
		<description><![CDATA[The following article was published on DesignEdgeCanada.com on June 2, 2011: Web design veteran Shawn Johnston was frustrated by a lack of local forums for progressive conversation and collaboration aimed at propelling the web from a new industry into a mature and self aware craft. His response to this angst was the Interlink Conference, which launched [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_5281" class="wp-caption alignnone" style="width: 481px"><a href="http://industrialbrand.com/wp-content/uploads/2011/06/interlink-conference-dodgeball.jpg"><img class="size-full wp-image-5281" title="interlink-conference-dodgeball" src="http://industrialbrand.com/wp-content/uploads/2011/06/interlink-conference-dodgeball.jpg" alt="" width="471" height="242" /></a><p class="wp-caption-text">The Interlink Conference started with designers dodging balls</p></div>
<p>The following article was published on <a href="http://www.designedgecanada.com/news/2011/20110604933.shtml" target="_blank">DesignEdgeCanada.com</a> on June 2, 2011:</p>
<p>Web design veteran <a href="http://www.shawnjohnston.ca/">Shawn Johnston</a> was frustrated by a lack of local forums for progressive conversation and collaboration aimed at propelling the web from a new industry into a mature and self aware craft. His response to this angst was the Interlink Conference, which launched this week with a dodgeball game. That&#8217;s right, dozens of the best and brightest in the field of web design and development from around the world kicked off what Johnston calls &#8220;an adult conference for serious adults&#8221; by throwing rubber balls at each other&#8217;s heads.</p>
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<p>Taking place June 2 through 4 at Capilano University  in North Vancouver, the Interlink Conference website promised &#8220;discussions to inspire the web we imagine&#8221;. But aren&#8217;t there already a bunch of conferences with a similar mandate?</p>
<p>&#8220;SXSW was a disaster for me,&#8221; said Steve Megitt, a web designer from Toronto. &#8220;To me most conferences like SXSW or HOW feel more like hero worship with designers on stage showing off portfolio work more than a real learning or dialogue and debate opportunity.&#8221; This sentiment was echoed by others at the conference who felt that many large conferences have evolved into big parties better suited to industry juniors than anything suitable for a seasoned professionals seeking new connections and paradigms.</p>
<p>&#8220;My body is sore all over from dodgeball last night,&#8221; said designer <a href="http://www.danielrubin.org/">Dan Rubin </a>who kicked off the workshops on a rainy Thursday morning with a presentation about hands-on prototyping and user testing. The primary takeaway of this case study-based presentation seemed to be a focus on designing for user goals before company goals as an approach. In another popular workshop, Washington DC-based designer <a href="http://badassideas.com/">Samantha Warren</a> lead a group through her approach to working successfully (and efficiently) with web clients. &#8220;She presented really well and gave awesome advice &amp; tools&#8221; said recent interactive design grad Stephan Rosger. One notable example of this was Warren&#8217;s &#8220;style tile&#8221; approach of rapidly creating multiple examples of colour options, patterns, button styles, navigation treatments, and typographic possibilities on a single browser page. Inspired by swatch boards commonly used by architectural and interior designers, these early conceptual style tiles allow a client to consider and approve early expressions of mood, tone and style for their website design before much time has been invested in a particular interface design, essentially eliminating the need for multiple design mockups.</p>
<p>In another classroom across the beautiful Capilano University campus among the trees, a packed room of eager webbys hung on every word from Brooklyn-based designer <a href="http://owltastic.com/">Meagan Fisher</a>. Attendees to Fisher&#8217;s workshop were treated to a peek into a master&#8217;s CSS toolkit, showing the power and capabilities of CSS beyond common simple effects. Fisher, who famously argues that web designers should literally ditch Photoshop (gasp), demonstrated in real time how to design rapid prototypes directly inside a web browser, where changes can happen quickly and evolve to better suit user needs or project parameters as they come into focus. Her argument is that not only is it faster with some practice, but leaves your developer with a solid framework for production without needing to slice and dice pixels.</p>
<p>As the gloomy rain gave way to a beautiful Vancouver sunset, webfont expert Ethan Dunham  closed the day with a workshop called Web Font Revolution. Dunham, who is the man behind<br />
<a href="http://www.fontsquirrel.com/">FontSquirrel.com</a> and <a href="http://www.fontspring.com/">FontSpring.com</a>, presented a three-hour crash course on the history of webfonts and demonstrated that web designers have essentially run out of excuses for bad type online, with nearly 100% support for webfonts and the technology to deliver and create them. Even so, he explained why it is continues to be a challenge to render fonts well in Windows, and encouraged attendees to join him in pushing the boundaries of what&#8217;s possible and demanding greater simplification of the current fractured licensing landscape. Shocking to many in the audience was Dunham&#8217;s disdain for fonts-as-service providers such as Fonts.com and Typekit. &#8220;Users should be trusted and offered webfonts the way desktop fonts have always been sold&#8221; argues Dunham. Dunham concluded with a challenge to the audience to take the time to learn the art and rules of beautiful typesetting and apply them to the web better than has been the recent norm.</p>
<p>&#8220;My goal with Interlink was to connect peers to peers rather than teachers sharing their wisdom with a room full of students.&#8221; says Shawn Johnston, &#8220;No craft is ever mastered.<br />
We are all students.&#8221; Perhaps this youthful perspective is what motivated Johnston to kick off the conference with a game of dodgeball. Will the main conference day of presentations truly break down this teacher/student paradigm? We&#8217;ll see in the coming days. But the theme seems to have been embodied in the first day of this new conference with ideas and techniques delivered like a dodgeball thump to the head. Only in this game, everyone goes home a winner.</p>
<p>For more on the <a href="http://www.interlinkconference.com/">Interlink Conference.</a></p>
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		<title>Next Likemind Vancouver: April 15, 2011 at Ethical Bean Cafe</title>
		<link>http://industrialbrand.com/blog/next-likemind-vancouver-april-15-2011-at-ethical-bean-cafe</link>
		<comments>http://industrialbrand.com/blog/next-likemind-vancouver-april-15-2011-at-ethical-bean-cafe#comments</comments>
		<pubDate>Thu, 31 Mar 2011 19:28:59 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[Ethical Bean Cafe]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[people]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=5095</guid>
		<description><![CDATA[The next Likemind Vancouver event will be held at 8am on Friday, April 15th, and hosted by Ethical Bean Café 91315 Kootenay Street (near Boundary &#38; 1st Ave) (Click here for directions). Free coffee and snacks will be generously provided to those who come early, so come join a group of like-minded creative professionals and start your [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><a href="http://industrialbrand.com/wp-content/uploads/2010/01/likemind-vancouver-skyline.jpg"><img title="likemind-vancouver-skyline" src="http://industrialbrand.com/wp-content/uploads/2010/01/likemind-vancouver-skyline.jpg" alt="" width="471" height="242" /></a></p>
<p>The next <a title="Likemind" href="http://likemind.us/" target="_blank">Likemind Vancouver</a> event will be held at 8am on Friday, April 15th, and hosted by <a title="Ethical Bean Cafe" href="http://www.ethicalbean.com/" target="_blank">Ethical Bean Café </a>91315 Kootenay Street (near Boundary &amp; 1st Ave) (<a id="van" title="Directions to Ethical Bean Cafe" href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=Ethical+Bean+Cafe+1315+Kootenay+Street+Vancouver+BC&amp;aq=&amp;sll=37.0625,-95.677068&amp;sspn=45.063105,57.65625&amp;ie=UTF8&amp;hq=Ethical+Bean+Cafe&amp;hnear=1315+Kootenay+St,+Vancouver,+British+Columbia+V5K+4R1,+Canada&amp;ll=49.273083,-123.027649&amp;spn=0.008204,0.014076&amp;z=16&amp;iwloc=A" target="_blank">Click here for directions</a>).</p>
<p><span id="more-5095"></span></p>
<p>Free coffee and snacks will be generously provided to those who come early, so come join a group of like-minded creative professionals and start your day with some good conversation over a cup of good coffee.</p>
<p>Remember to confirm your RSVP on <a title="Likemind Vancouver on Facebook" href="http://www.facebook.com/group.php?gid=40880442132" target="_blank">the Facebook group page</a> so we can estimate how many people are coming (sometimes more than 50 attendees). If you don&#8217;t use Facebook, you can join our <a href="http://www.linkedin.com/groups?gid=2024720&amp;trk=myg_ugrp_ovr">LinkedIn Group</a>, or <a href="https://twitter.com/LikemindVan">follow us on Twitter</a> to stay up to date on upcoming events.</p>
<p>Invite a friend, and bring your travel mug. See you there!</p>
<p>PS &#8211; If you bring your camera along, please upload your shots and share them with the 70 other Likemind groups in cities around the world! Also, please consider sharing your appreciate for our host café by posting to Facebook, Twitter, Foursquare, Yelp, Urbanspoon, or your personal blog!</p>
</div>
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		<title>Leverage Design as a Business Asset</title>
		<link>http://industrialbrand.com/blog/leverage-design-as-a-business-asset</link>
		<comments>http://industrialbrand.com/blog/leverage-design-as-a-business-asset#comments</comments>
		<pubDate>Sun, 13 Feb 2011 19:43:02 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Industrial Brand]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Amacon]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[BIV]]></category>
		<category><![CDATA[Business in Vancouver]]></category>
		<category><![CDATA[District]]></category>
		<category><![CDATA[Eagranie Yuh]]></category>
		<category><![CDATA[gdc]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[RJC]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=4958</guid>
		<description><![CDATA[Article in BIV's How-To 2011 publication argues that businesses who invest in hiring experienced designers have advantage and reap rewards.]]></description>
			<content:encoded><![CDATA[<p><a href="http://industrialbrand.com/wp-content/uploads/2011/02/BIV-HowTo2011_GDC-Leverage-Design-As-Business-Asset.jpg"><img class="alignnone size-full wp-image-4959" title="BIV-HowTo2011_GDC-Leverage-Design-As-Business-Asset" src="http://industrialbrand.com/wp-content/uploads/2011/02/BIV-HowTo2011_GDC-Leverage-Design-As-Business-Asset.jpg" alt="" width="471" height="242" /></a></p>
<p><a href="http://industrialbrand.com/wp-content/uploads/2011/02/BIV-HowTo2011_GDC-Leverage-Design-As-Business-Asset.jpg"></a>Industrial Brand was recently featured in an article called <em>Leverage Design as a Business Asset </em>in <a title="BIV Business in Vancouver How-To 2011" href="http://www.biv.com/publications/sphowto.asp" target="_blank">Business in Vancouver&#8217;s 2011 edition of How-To</a>, their annual publication of practical tips for business. The article (reproduced below) by <a title="GDC/BC" href="http://www.gdc.net/chapters/bc_mainland.htm" target="_blank">GDC/BC</a>&#8216;s Copywriting Chair, <a title="Eagranie Yuh" href="http://thewelltemperedchocolatier.com/about/" target="_blank">Eagranie Yuh</a>, argues that businesses who invest in hiring experienced designers have an advantage and reap rewards in the long term.</p>
<p><span id="more-4958"></span></p>
<p><strong><em>Leverage Design as a Business Asset<br />
</em></strong>by Eagrane Yuh</p>
<p>Think about your business assets: human resources, information technology, investments, property and design.</p>
<p>That’s right: design. In a recent poll of 526 businesses conducted by <a href="http://www.harrisdecima.ca/">Harris/Decima</a>, 63 per cent of respondents reported a link between design and better business performance.</p>
<p>A recent study from the United Kingdom shows that three-quarters of businesses that have made design an integral part of their operations have improved their competitive advantage.</p>
<p>How does visual strategy translate into business success?</p>
<p><strong>Differentiating your product</strong></p>
<p><a title="Level Ground Coffee" href="http://www.levelground.com" target="_blank">Level Ground Trading</a> in Victoria was one of the first companies to market fair-trade coffee, but since its beginnings in 1997, many similar companies had entered the market. Consumers liked Level Ground’s coffee and key message but not the packaging and design of the product.</p>
<p>Level Ground worked with <a title="Subplot Design" href="http://www.subplot.com/" target="_blank">Subplot Design Inc.</a>, which overhauled the company’s brand strategy, logo and packaging. From a decline of 1.3 per cent in sales from the prior year, Level Ground saw an increase in sales of 12 per cent across its main categories.</p>
<p>“It finally gave them a way to tell the story that they hadn’t had in the past,” says Roy White, CGD, creative director and partner at Subplot Design.</p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #f63037} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #f63037; min-height: 14.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; min-height: 14.0px} span.s1 {letter-spacing: 0.0px} --><strong>Reaching your target market</strong></p>
<p><strong> </strong>In 2009, <a title="Amacon" href="http://www.amacon.com/" target="_blank">Amacon</a>, a real-estate and development and construction firm, launched <a title="District" href="http://www.southmaindistrict.com/" target="_blank">District</a>, a condominium complex in Vancouver’s Mount Pleasant neighbourhood. “We really had to build brand awareness, because there were limited developments like District in the area. We needed to sell the area,” says Nic Jensen, Amacon’s sales and marketing manager.</p>
<p>Amacon hired <a title="Industrial Brand" href="http://www.industrialbrand.com" target="_blank">Industrial Brand</a>, a Vancouver design firm, to target a specific demographic with a cohesive campaign that included a website, a display centre, brochures and several 40-foot billboards.</p>
<p>Amacon opened the display suites on September 15, 2009, intending to sell 75 per cent of the units by the end of the year. By the close of opening weekend, the first building was sold out. Three months later, the second building was sold out, and Amacon closed the sales centre, a full nine months ahead of schedule.</p>
<p>“The pre-sale market wasn’t very strong at that time, especially in a new area. The campaign was exactly what we needed,” says Jensen.</p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #f63037} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #f63037; min-height: 14.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; min-height: 14.0px} span.s1 {letter-spacing: 0.0px} --><strong>Gaining a competitive edge</strong></p>
<p><strong></strong><a title="RJC Engineering" href="http://www.rjc.ca/" target="_blank">Read Jones Christoffersen</a> (RJC) is Canada’s oldest engineering firm. Its outdated website didn’t reflect the stature of a company that had been in business for six decades and completed more than 30,000 projects. “We needed to bring the personality of the firm to the forefront,” says Patricia Glass, RJC’s marketing specialist.</p>
<p>Industrial Brand revamped the website. Search-engine optimized, the new site has a robust search function that has brought in new clients. What’s more, a new recruitment interface has significantly streamlined RJC’s recruitment process.</p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #f63037} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} span.s1 {letter-spacing: 0.0px} --><strong>Becoming more efficient</strong></p>
<p><a title="MEC Mountain Equipment Co-op" href="http://www.mec.ca/" target="_blank">Mountain Equipment Co-op</a> (MEC) is Canada’s leading retailer of quality outdoor gear and clothing. With 14 stores across the country, the company has a strong brand and consistency across its visual communications.</p>
<p>This is primarily due to MEC’s brandstandards guide. The 38-page guide provides explicit instructions for the company’s visual communications: logo, font, colours, in-store signage, store exteriors, website and more.</p>
<p>For Judy Snaydon, CGD, MEC’s creative director, the guide ensures consistency and enables efficiency. “We work with a lot of external vendors. If we didn’t have brand standards, I’d be constantly having to outline who we are, what we’re about and what our brand looks like. With brand standards, I can stop worrying about these things and focus on the objectives of each project.”</p>
<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #f63037} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; min-height: 14.0px} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial; color: #f72b34; min-height: 14.0px} span.s1 {letter-spacing: 0.0px} --><strong>Using design as a business asset</strong></p>
<p>These companies have leveraged design as a business asset and invested in strong visual strategies. In working with certified designers, they work with providers who incorporate strategy, problem-solving and business acumen into the process. The <a title="GDC Society of Graphic Designers of Canada" href="http://www.gdc.net" target="_blank">Society of Graphic Designers of Canada</a> (GDC) is the professional association for certified graphic designers (CGD). To be certified, a graphic designer must pass a rigorous portfolio review and abide by a code of ethics.</p>
<p>The society’s website provides resources for businesses to find certified designers and to determine whether they they themselves are working with reputable designers. For more information, visit <a title="GDC.net" href="http://www.gdc.net." target="_blank"><em>www.gdc.net</em>.</a></p>
<p><em>Eagranie Yuh is copywriting chair for the B.C. Mainland chapter of GDC. She is a freelance business writer and award-winning blogger. She also teaches chocolate-tasting classes.</em></p>
<p>_______________________________________</p>
<p>This article from Business in Vancouver How-To 2011, which you can <a title="BIV How-To 2011 PDF" href="http://www.biv.com/publications/images/HowTo2011_ebook.pdf" target="_blank">download as a PDF here</a>, which contains numerous other practical tips and informative articles for the business community. We encourage you to support BIV and buy a printed copy today!</p>
<p><a title="Business in Vancouver" href="http://www.biv.com" target="_blank">Business in Vancouver</a> has been publishing in-depth local business news, analysis and commentary since 1989. The newspaper also produces a weekly ranked list of the biggest companies and players in a wide range of B.C. industries and commercial sectors, monthly features and industry-focused sections that arm its subscribers with a complete package of local business intelligence each week.</p>
<p>From How-To, published by BIV Magazines. Copyright © 2011, BIV Magazines, a division of BIV Media LP. Reproduced with permission.</p>
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		<title>MutliSport Centre finally under construction</title>
		<link>http://industrialbrand.com/blog/mutlisport_centre_finally_under_construction</link>
		<comments>http://industrialbrand.com/blog/mutlisport_centre_finally_under_construction#comments</comments>
		<pubDate>Tue, 01 Feb 2011 19:30:49 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Industrial Brand]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[industrial-brand]]></category>
		<category><![CDATA[local news]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[multisport]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/mutlisport_centrte_of_excellence_finally_under_way</guid>
		<description><![CDATA[There&#8217;s something happily surreal about sipping on your morning coffee and reading the newspaper when you stumbled across a story about a client&#8217;s success story. Very nice indeed. A few years ago we designed the logo, brand identity system and website for a proposed state of the art sports training, medicine and therapy complex in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://industrialbrand.com/wp-content/uploads/2011/02/Multisport-Centre-Excellence_blog.jpg"><img class="alignnone size-full wp-image-4954" title="Multisport-Centre-Excellence_blog" src="http://industrialbrand.com/wp-content/uploads/2011/02/Multisport-Centre-Excellence_blog.jpg" alt="" width="471" height="242" /></a></p>
<p>There&#8217;s something happily surreal about sipping on your morning coffee and reading the newspaper when you stumbled across <a title="MultiSports Centre of Excellence" href="http://www.vancouversun.com/opinion/editorials/Protecting+Canada+oceans/3140278/Wetting+have+saved+life+young+Vancouver+Island+girl/3161415/Burnaby+MultiSport+Centre+tabbed+future+global+athletic+landmark/4147149/story.html" target="_blank">a story about a client&#8217;s success story</a>. Very nice indeed.</p>
<p>A few years ago we designed <a title="Multisport Centre of Excellence Case Study" href="http://industrialbrand.com/work/case-studies/multisport-centre-of-excellence?page=1" target="_blank">the logo, brand identity system and website</a> for a proposed state of the art sports training, medicine and therapy complex in Burnaby called <a title="MultiSports Centre of Excellence" href="http://www.multisportcentreofexcellence.com">The MultiSport Centre of Excellence</a>. After years of delays, the construction has finally begun with a ground-breaking ceremony.</p>
<p>Congratulations to all involved in the project!</p>
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		<title>Likemind Vancouver: January 21, 2011</title>
		<link>http://industrialbrand.com/blog/likemind-vancouver-january-21-2011</link>
		<comments>http://industrialbrand.com/blog/likemind-vancouver-january-21-2011#comments</comments>
		<pubDate>Wed, 05 Jan 2011 15:02:50 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[Prophouse Cafe]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=4749</guid>
		<description><![CDATA[The next Likemind Vancouver event will be held at 8am on Friday, January 21st, and hosted by Prophouse Café at 1636 Venables St. (one block west of Commercial Dr) (Click here for directions). Free coffee and snacks will be generously provided to those who come early, so come join a group of like-minded creative professionals and start [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://industrialbrand.com/wp-content/uploads/2010/01/likemind-vancouver-skyline.jpg"><img title="likemind-vancouver-skyline" src="http://industrialbrand.com/wp-content/uploads/2010/01/likemind-vancouver-skyline.jpg" alt="" width="471" height="242" /></a></p>
<p>The next <a title="Likemind" href="http://likemind.us/" target="_blank">Likemind Vancouver</a> event will be held at 8am on Friday, January 21st, and hosted by Prophouse Café at 1636 Venables St. (one block west of Commercial Dr) (<a id="van" href="http://maps.google.ca/maps/place?cid=16803812842497177140&amp;q=The+Prophouse+Cafe,+1636+Venables+Street,+Vancouver,+British+Columbia&amp;hl=en&amp;sll=49.276592,-123.070529&amp;sspn=0.006295,0.006295&amp;ie=UTF8&amp;ll=89.260934,-2.8125&amp;spn=0,0&amp;z=1" target="_blank">Click  here for directions</a>).</p>
<p><span id="more-4749"></span></p>
<p>Free coffee and snacks will be generously provided to those who come early, so come join a group of like-minded creative professionals and start your day with some good conversation over a cup of good coffee.</p>
<p>Remember to confirm your RSVP on <a title="Likemind Vancouver on Facebook" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.facebook.com');" href="http://www.facebook.com/group.php?gid=40880442132" target="_blank">the Facebook group page</a> so we can estimate how many people are coming (sometimes more than 50 attendees). If you don&#8217;t use Facebook, you can join our <a href="http://www.linkedin.com/groups?gid=2024720&amp;trk=myg_ugrp_ovr">LinkedIn Group</a>, or <a href="https://twitter.com/LikemindVan">follow us on Twitter</a> to stay up to date on upcoming events.</p>
<p>Invite a friend, and bring  your travel mug. See you there!</p>
<p>PS &#8211; If you bring your camera along, please upload your shots and share them with the 70 other Likemind groups in cities around the  world! Also, please consider sharing your  appreciate for our host café by posting to Facebook, Twitter, Foursquare, Yelp, Urbanspoon, or your personal blog!</p>
]]></content:encoded>
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		<title>Likemind Vancouver: August 2010</title>
		<link>http://industrialbrand.com/blog/likemind-vancouver-augus-2010</link>
		<comments>http://industrialbrand.com/blog/likemind-vancouver-augus-2010#comments</comments>
		<pubDate>Sat, 31 Jul 2010 19:00:19 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Kafka's]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[people]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=4557</guid>
		<description><![CDATA[The next Likemind Vancouver event will be held at 8am on Friday, August 20th and hosted by Kafka&#8217;s Coffee &#38; Tea House at 2525 Main Street (at Broadway) (Click here for directions). Free coffee and snacks will be generously provided to those who come early, so come join a group of like-minded creative professionals and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://industrialbrand.com/wp-content/uploads/2010/01/likemind-vancouver-skyline.jpg"><img title="likemind-vancouver-skyline" src="http://industrialbrand.com/wp-content/uploads/2010/01/likemind-vancouver-skyline.jpg" alt="" width="471" height="242" /></a></p>
<p>The next <a title="Likemind" href="http://likemind.us/" target="_blank">Likemind Vancouver</a> event will be held at 8am on Friday, August 20th and hosted by <a title="Kafka's Coffee and Tea House" href="http://www.kafkascoffee.ca/" target="_blank">Kafka&#8217;s Coffee &amp; Tea House </a>at 2525 Main Street (at Broadway) (<a id="van" href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=2525+Main+Street,+Vancouver,+British+Columbia,+Canada&amp;sll=37.0625,-95.677068&amp;sspn=43.393645,93.076172&amp;ie=UTF8&amp;hq=&amp;hnear=2525+Main+St,+Vancouver,+Greater+Vancouver+Regional+District,+British+Columbia,+Canada&amp;mrt=rblall&amp;ll=49.263128,-123.101034&amp;spn=0.008766,0.013583&amp;z=16&amp;iwloc=B" target="_blank">Click  here for directions</a>).</p>
<p><span id="more-4557"></span></p>
<p><a href="http://industrialbrand.com/wp-content/uploads/2010/07/kafkas-coffee-tea-house-logo-300x158.jpg"><img class="alignnone size-full wp-image-4714" title="kafkas-coffee-tea-house-logo-300x158" src="http://industrialbrand.com/wp-content/uploads/2010/07/kafkas-coffee-tea-house-logo-300x158.jpg" alt="" width="300" height="158" /></a></p>
<p>Free coffee and snacks will be generously provided to those who come early, so come join a group of like-minded creative professionals and start your day with some good conversation over a cup of good coffee.</p>
<p>Remember to confirm your RSVP on <a title="Likemind Vancouver on Facebook" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.facebook.com');" href="http://www.facebook.com/group.php?gid=40880442132" target="_blank">the Facebook group page</a> so we can estimate how many people are coming (sometimes well over 60 attendees). If you don&#8217;t use Facebook, you can join our <a href="http://www.linkedin.com/groups?gid=2024720&amp;trk=myg_ugrp_ovr">LinkedIn Group</a>, or <a href="https://twitter.com/LikemindVan">follow us on Twitter</a> to stay up to date on upcoming events.</p>
<p>Invite a friend, and bring  your travel mug. See you there!</p>
<p>PS &#8211; If you bring your camera along, please upload your shots and share them with the 70 other Likemind groups in cities around the  world!</p>
]]></content:encoded>
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