All I remember about the first day of my first real job out of college is being scared about screwing up, terrified I had broken the camera card reader and totally confused about the phone system. It was a Saturday morning, and I was the only reporter on shift. Orientation the day before had included […]
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When it comes to business, it’s important for everyone to understand how much your brand positioning matters. Wikipedia defines brand positioning as “identifying and attempting to occupy a market niche for a brand, product or service.” This is how you begin to craft your brand identity and is a crucial starting place for the branding […]
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Long heralded as heroes of innovation, architects and architectural firms are typically afraid to tackle a challenge that may well be the secret to their success—specialization.
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Believe it or not, everyone does it. You should be too. Whether you’ve got piles relevant existing content to re-purpose, or you’re starting with ideas built from scratch, you need to have a content strategy and stick within the parameters of that plan. When developing your strategy, be very clear on the following: Your Business goals […]
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The buying process has changed and AEC firms’ website are evolving as revenue generating assets instead of marketing expenses.
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If you want to be seen as a thought leader in your industry, what do you need to do? Many of our clients are unsure if social media is relevant or worth their time. Many professional service firms are pressed for time themselves and find it hard to keep up. There are specialty B2B service providers that can provide content support, […]
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When you ask people how they met their spouse, how they got their job, how they grew their business, etc. etc., many people will say “through a friend of a friend”, or something to that effect. Sometimes we do things on our very own, but often we need to collaborate with others in order to be successful. […]
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The following article by Mark Busse was published on December 9, 2013 in Design Edge Canada Magazine. As a young design producer I was convinced my job was to keep clients happy. To service them to death. To deliver what they asked for on time, on budget, and with a smile. I also thought it […]
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The dauntingly huge Dreamforce 2013 conference made it clear Saleforce has become much more than a CRM, but its numerous products can be confusing, requiring planning and guidance to implement as a valuable part of a business development strategy.
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Branding strategies help firms makeover their image and develop fresh appeal for Gen-Y employees and clients.
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AEC professionals are typically apprehensive to try anything new and there is a long tradition of naming their firms after founding partners and pointing to past accomplishments as marketing. It is easier to be understand and be empathetic to AEC clients when we take a moment to look at the factors that played a significant role in the history of marketing in architecture.
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News broke recently that Google will begin encrypting data on all keyword search queries and the internet went up in flames. For many people, this was bad news indeed. For some of us, this was expected.
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