Recently a prospective new client asked us some rather pointed questions about the nature of what we provided as brand designers, the difference between branding and marketing, as well as some other rather insightful queries. This client wa [...]
Posted by: Mark Busse on Monday, January 30th, 2012
Categories: Articles, Branding, Design, Tips | No Comments »
Sometimes it is convenient that our food world and our design world cross paths. Recently Foodtree asked us to help rebrand in the time leading up to the launch of their new iPhone app and City of Vancouver collaboration. Rolled out simulta [...]
Posted by: Ben Garfinkel on Tuesday, July 5th, 2011
Categories: Branding, Industrial Brand, Sustainability | 1 Comment »
Separating Church and State (of Mind). At some point in our lives, each of us learns the lesson that discussing religion or politics in mixed company can backfire.
Posted by: Mark Busse on Friday, October 15th, 2010
Categories: Articles, Branding, Industrial Brand, Websites | No Comments »
Our very own Matt SamyciaWood was featured in a recent issue of Business in Vancouver with his article A Home Business is Still a Business. Addressing some of the more common mistakes with branding a business, Matt shares insights into how [...]
Posted by: Mark Busse on Wednesday, February 3rd, 2010
Categories: Articles, Branding, Learning, Tips | No Comments »
We’re often asked about how Industrial Brand does business development and find our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that always gets met with raised eyebro [...]
Posted by: Mark Busse on Friday, September 25th, 2009
Categories: Articles, Branding, Tips | 1 Comment »
A few months ago, Mac Donald’s launched a new TV campaign in France ‘come as you are’. The campaign itself, created by EuroRSCG, is pretty nice but what really caught my attention was the logo: it has turned green!! Just l [...]
Posted by: Mathilde Salvert on Thursday, July 9th, 2009
Categories: Advertising, Branding, Food, Marketing, Sustainability | No Comments »
M&S (Marks & Spencer) turns 125 tomorrow. My mum who lives in Leeds (where M&S started as a single market stall) is off to a special event tomorrow at M&S, so I thought I would check out the corporate site for more info. I u [...]
Posted by: Matt SamyciaWood on Tuesday, May 19th, 2009
Categories: Branding, Design, Inspiration, Marketing, Websites | 1 Comment »
The Metro newspaper today was wrapped in a full advertisement for Candian Tire – it was selling outdoor furniture. I noticed their tagline “For days like today” but didn’t connect with it. It works I feel on a corporate [...]
Posted by: Matt SamyciaWood on Thursday, May 7th, 2009
Categories: Branding | No Comments »
Last night I visited the the brand new Vancouver Convention Centre for the first time. While there I took special notice of the convention centre’s new identity and its applications. At first I must admit the logo baffled me a bit as [...]
Posted by: Mark Busse on Wednesday, April 29th, 2009
Categories: Branding, Design, Inspiration, Vancouver | 6 Comments »
To celebrate the launch of Internet Explorer 8 in France, Windows has joined forces with…Speed Rabbit Pizza, a leading pizza company. Explore and devour the IE8 pizza! 8 slices, 8 ingredients, 8 euros. I can totally see the rational h [...]
Posted by: Mathilde Salvert on Friday, March 27th, 2009
Categories: Advertising, Branding, Marketing | No Comments »
Some projects can really be both exhausting and very rewarding. After weeks and weeks of hard work, numerous revisions, and a couple of late nights putting the finishing touches (while eating bad delivery food)….we are very proud to h [...]
Posted by: Mathilde Salvert on Thursday, March 5th, 2009
Categories: Branding, Featured Project, Industrial Brand | No Comments »
Today I received an email from an old friend who is a beverage marketing consultant who has been working on a beer brand identity with a design firm in Kelowna. I’d not heard of them, but their online portfolio contains some good work [...]
Posted by: Mark Busse on Wednesday, February 4th, 2009
Categories: Branding, Design | 7 Comments »
A great article about corporate giving, long but well worth the read. Has there ever been more urgency for corporations to ditch the greed and embrace generosity? It’s something that countless individuals have already started doing, o [...]
Posted by: Matt SamyciaWood on Monday, January 26th, 2009
Categories: Branding, Inspiration, Marketing, Trends | No Comments »
As we near the final launch of the our new brand identity, we’re putting the final touches on promo items such as a new demo reel. For the music, we asked our good friend and frequent collaborator Alan Wong-Moon to compose an original [...]
Posted by: Mark Busse on Wednesday, October 22nd, 2008
Categories: Branding, Industrial Brand, Music | 1 Comment »
Another part of relaunching a brand with as many media touchpoints as ours is all the photography required! Beyond the endless portfolio shots of work is the need for headshots of our team. Enter Sven Boecker, longtime friend, client, colla [...]
Posted by: Mark Busse on Wednesday, October 22nd, 2008
Categories: Branding, Industrial Brand, Photography | No Comments »
You don’t have to look too closely to see logos or products in films: yellow Asics in Kill Bill, Audi in Iron Man, etc… Design group Antrepo created these interesting posters, re-interpreting recent blockbusters through the lens [...]
Posted by: Mathilde Salvert on Tuesday, October 21st, 2008
Categories: Branding, Design, Events | No Comments »
Managing your identity, on and off line, is a tough task and one that everyone needs to be responsible for. With work days being busy, it can be tough to manage ones identity so designer Christopher Doyle made a Brand Standards guide to hel [...]
Posted by: Steve Mynett on Tuesday, September 30th, 2008
Categories: Branding, Fun | No Comments »
We love coffee in the studio—it’s a part of our foodie culture at Industrial Brand. In fact, we’re hard at work designing a new brand identity, collateral and packaging for a local gourmet coffee consultancy and retail franchi [...]
Posted by: Mark Busse on Friday, September 26th, 2008
Categories: Branding, Food, Industrial Brand, Vancouver | No Comments »
We’re proud to have recently designed the new brand identity and website for Jakes Construction. A contracting company that started fifteen years ago with one man named Jake, this family-owned company grew to be one of the largest con [...]
Posted by: Mark Busse on Friday, August 22nd, 2008
Categories: Branding, Design, Industrial Brand, News, Websites | No Comments »
This week our team has been hard at work putting the final touches on a new brand identity for Industrial Brand. After a decade with the same logo and tagline, an update was long overdue. Stay tuned for the reveal in the coming weeks.
Posted by: Mark Busse on Friday, August 22nd, 2008
Categories: Branding, Industrial Brand | 4 Comments »
We’ve enjoyed collaborating with our friends at Mercury Filmworks as their design team for many years and were proud to develop and launch their new identity as part of their 10 year anniversary celebrations. Using elements of the pre [...]
Posted by: Mark Busse on Monday, July 28th, 2008
Categories: Branding, Design, Industrial Brand, News | No Comments »
As mentioned previously, Matt and I recently gave a presentation about personal branding to a local professional association. We talked about how some simple brand strategies and tactics often reserved for businesses could be applied to hel [...]
Posted by: Mark Busse on Tuesday, July 8th, 2008
Categories: Branding | No Comments »
There is one thing I know all designers love; freaking sexy business cards. Here’s a site that will definitely get you thinking about redesigning your own card or at least get you itching to do something.
Posted by: Steph Co on Friday, June 6th, 2008
Categories: Art, Branding, Design, Inspiration, We love | 1 Comment »
Does everyone remember Paul Wallace? He’s still around here somewhere… Anyway, these days he spends a lot of times in dank, windowless, rented rooms asking people what they feel about or how much they like or dislike coffee and [...]
Posted by: Mark Busse on Thursday, June 5th, 2008
Categories: Branding, Fun, Marketing | 3 Comments »
A few days ago a brand planner in New York named Noah Brier launched a simple new site called Brand Tags that explores public perception of brands by inviting visitors to input whatever pops into their mind when shown various logomarks. The [...]
Posted by: Mark Busse on Wednesday, May 14th, 2008
Categories: Branding, Websites | No Comments »
An Al Gore initiative, called “We Can Solve It” just (re)branded and have an interesting new logo. Outlined in a NY Times article by Steve Heller, the logo looks to link the concept of “we” and “me” in a [...]
Posted by: Steve Mynett on Monday, April 7th, 2008
Categories: Branding, Sustainability | No Comments »
Coming up with creative URL’s seems to be part of a business plan these days. Starting a company? Check the URL. Got a new product? Go get the URL. Going to launch a campaign but not have an online presence? Unless you want someone el [...]
Posted by: Steve Mynett on Tuesday, March 25th, 2008
Categories: Branding, Technology | No Comments »
With some time to spare and a little bit of curiosity I found “New Vintage Type” a book that I am now in need of getting my paws on. So how did I find this gem of a book?
Posted by: Claire Alexander on Tuesday, February 26th, 2008
Categories: Branding, Design, Fun, Inspiration, Typography, Uncategorized | No Comments »
We worked with the owners of Kanto AV Systems to establish a name and brand platform from which to launch a line of flat screen tv mounts, accessories and iPod speaker systems to a consumer audience. We strove to create a fresh, friendly an [...]
Posted by: Mark Busse on Wednesday, November 7th, 2007
Categories: Branding, Design, Industrial Brand, News, Packaging, Websites | No Comments »
While cruising the streets of London I was approached by a smart looking guy offering me the chance to grow my own jalapeno peppers at home. He handed me a small pink package, that looked a bit like a book of matches. Inside were five chill [...]
Posted by: Haig Armen on Wednesday, October 10th, 2007
Categories: Branding, Inspiration, Marketing, Packaging, Sustainability | No Comments »
We are happy to announce the launch of MEJA.ca, a site that we’ve developed for Marceau Evans Johnson Architects. The site is built on a WordPress content management framework that allows the company to update their online portfolio o [...]
Posted by: Haig Armen on Wednesday, August 15th, 2007
Categories: Architecture, Branding, Design, Industrial Brand, Vancouver, Websites | 2 Comments »
We’re very proud of our partnership with the Fraser Valley Regional Library (FVRL) and their brand new identity system we launched for them recently. One of the oldest and largest library networks in Canada, FVRL came to Industrial Br [...]
Posted by: Mark Busse on Friday, July 20th, 2007
Categories: Branding, Design, Industrial Brand, News | No Comments »
At last year’s Flashforward conference, I was impressed by the presentation on “sonic branding” given by Dave Schroeder of PilotVibe. The very idea that jingles, start up sounds and sounds effects in ads are carefully cr [...]
Posted by: Mark Busse on Saturday, July 7th, 2007
Categories: Branding, Marketing | No Comments »
An oldie but a goodie we used to tell potential clients about the difference between marketing, PR, advertising, and branding. The only thing I might add to this joke is a line about design, something like: “You look like you’re [...]
Posted by: Mark Busse on Wednesday, June 13th, 2007
Categories: Advertising, Branding, Fun, Marketing | No Comments »
Our former design apprentice Steph Tekano, who now works with the talented group at Suburbia Studios in Victoria, recently designed packaging for a brand of flour-free bread called Healthy Way Bread for Dempster’s. Nice one Steph!
Posted by: Mark Busse on Friday, June 8th, 2007
Categories: Branding, Design, Packaging | 2 Comments »
Mark’s post on the London 2012 logo reminded me about Vancouver’s new limited edition 2010 Olympics license plate, which sucks. Enough’s been said here and elsewhere about the logo itself, but this license plate is more ev [...]
Posted by: Ben Garfinkel on Tuesday, June 5th, 2007
Categories: Branding, Design, Vancouver | 1 Comment »
We do a lot of identity and branding design here at IBC, but it never fails to be a rewarding moment when the first bit of mail arrives in a client’s newly designed envelope – especially as it is usually payment for the project! [...]
Posted by: Mark Busse on Sunday, March 18th, 2007
Categories: Branding, Design, Industrial Brand | No Comments »
Here’s some Friday fun courtesy of Drivl: The Worst NCAA D-I College Mascots. My personal favourite is number 21, Sammy the Owl. Any mascot that resembles a cross between the Predator and one of the bums from Bumfight, (and is suppose [...]
Posted by: Leigh Peterson on Friday, March 16th, 2007
Categories: Branding, Fun | No Comments »
Trends in graphic design can really suck, but they exist. Nothing seems new anymore and there’s no way to predict what will become popular. As brand identity designers, it is best to be as aware of them as possible so you don’t [...]
Posted by: Mark Busse on Friday, January 19th, 2007
Categories: Branding, Design, Tips, Websites | No Comments »
From Pentagram’s blog: A new identity designed by Pentagram for iconic New York retailer Saks Fifth Avenue launches on January 2, 2007. After the jump, partner Michael Bierut describes the process behind the development of an identity [...]
Posted by: Mark Busse on Sunday, January 7th, 2007
Categories: Branding, Design, News | No Comments »
I’ve been checking out a lot of advertising pages lately and despite what you see on a day to day basis on TV, there is some wicked stuff out there. This is one of the ones I found today (via I believe in adv).
Posted by: Steve Mynett on Tuesday, October 31st, 2006
Categories: Branding, Fun, Inspiration | No Comments »
Today a little direct mail piece arrived from Nebs. You know, the company that prints all the cheques and other business forms. On the cover is the word “I.D.ENTITY Logo design…the key to your identity”. Curious, I opened [...]
Posted by: Ben Garfinkel on Thursday, May 11th, 2006
Categories: Branding, Design, Marketing | No Comments »
Once upon a time, logos were no big deal. Consider that Nike founder Phil Knight picked up his company’s legendary swoosh from a graphic-design student for a mere 35 bucks. That was in 1971. And thanks partly to that purchase, sneaker [...]
Posted by: Mark Busse on Thursday, May 11th, 2006
Categories: Branding, News | No Comments »
If you were to pick up a pencil and told to draw the Lacoste logo from memory, what would you draw? How about Adidas? Toyota? Monochrom asked 25 Austrians to draw the logos of 12 international brands as a way of testing their market strengt [...]
Posted by: Kevin Broome on Monday, April 3rd, 2006
Categories: Branding | 2 Comments »
My fashionista friend and design columnist JJ Lee convinced me to have a new black suit custom made by Modernize Tailors. It’s the first tailor-made suit I’ve ever purchased and as I experience the myriad of choices such as fabr [...]
Posted by: Mark Busse on Tuesday, March 14th, 2006
Categories: Branding, Design | 4 Comments »
I’m sorry. In the interest of not seeming petty I’ve avoided mentioning this, but I can keep quiet no longer. I HATE the new Canada.com identity. It’s the worst example of a re-brand I’ve seen in ages. The new candy- [...]
Posted by: Mark Busse on Wednesday, February 1st, 2006
Categories: Branding, Design, Websites | 1 Comment »
This made my morning. So simple and yet so effective.
Posted by: Kevin Broome on Tuesday, January 24th, 2006
Categories: Branding, Pop Culture | No Comments »
My wife always rolls her eyes and shudders when advertisements offer “free gifts” to customers. Being a former teacher with proper grammar, she loves to yell at the TV that “gifts, by their very nature, are free!” Fu [...]
Posted by: Mark Busse on Thursday, January 12th, 2006
Categories: Branding, Marketing | 1 Comment »
Recently we became aware of the startling similarity between our blog and that of another local company’s. How’d we find out? Well, they called on us to talk about a business relationship. Hell of an introduction! When confronte [...]
Posted by: Ben Garfinkel on Friday, November 25th, 2005
Categories: Branding, Design, Technology, Websites | 1 Comment »
Brand Coach Ted Matthews’ monthly e-newsletter Instincts explores topics relating to the maximizing the potential and power of branding. This week he explains how even the most remarkable products like iPods can fall flat in the criti [...]
Posted by: Mark Busse on Wednesday, October 5th, 2005
Categories: Branding | No Comments »
Should the day ever come when insects sport corporate logos, you might take extra delight in swatting them when they crash your next picnic. Check out these cool photos by a 19 year old Carnagie Mellon student. Incidentally, I came across t [...]
Posted by: Ben Garfinkel on Wednesday, October 5th, 2005
Categories: Advertising, Branding, Marketing | No Comments »
In the book Pattern Recognition by William Gibson, the main character, Cayce Pollard, has a physical aversion to brands. Too much Prada or Louis Vuitton can literally turn her stomach. Seems fitting then that she excels at her job as a prof [...]
Posted by: Kevin Broome on Thursday, September 1st, 2005
Categories: Branding | No Comments »
There’s a strange new advertising trend in Vancouver recently. Top echelon celebrity restauranteurs like John Bishop and Iron Chef winner Rob Feenie, who already have to worry about over exposing themselves on television, are now are [...]
Posted by: Mark Busse on Wednesday, July 27th, 2005
Categories: Advertising, Branding, Food, Marketing | 8 Comments »
Have you ever wondered why the mermaid in Starbucks’ logo has two tails? She’s actually a mythological twin-tailed siren called Mulesine found in a 15th century French fable. The story goes that Mulesine married a mariner (who I [...]
Posted by: Mark Busse on Wednesday, July 27th, 2005
Categories: Branding | No Comments »
Some time ago we posted a link to Belief‘s inspirational presentation Pollinate: Chain Reaction. The Santa Monica based broadcast design and live action studio recently profiled on Apple.com for their use of technology in design, has [...]
Posted by: Mark Busse on Friday, July 15th, 2005
Categories: Branding, Film, Fun, Inspiration, Marketing | No Comments »
Artists Christoph Steinbrener & Rainer Dempf convinced the city of Vienna and local shop owners to cover all advertising signs, slogans, company names and logos in a monocrome yellow fabric. View Quicktime VR [via Wooster]
Posted by: Steph Tekano on Monday, June 27th, 2005
Categories: Art, Branding | No Comments »
These days the term “branding” is an over-used term virtually bordering on cliche marketing jargon. At IBC we’ve tried to create succinct presentations to help educate our clients about the power of branding, but the conce [...]
Posted by: Mark Busse on Wednesday, May 4th, 2005
Categories: Branding | No Comments »
Apple voted most influential brand. Beats Google for its ability to ‘capture the imagination’.
Posted by: Steph Tekano on Monday, January 31st, 2005
Categories: Branding | No Comments »
And now, a word from our branding guru, Paul Wallace.
Posted by: Mark Busse on Friday, June 14th, 2002
Categories: Branding | No Comments »
