Articles

Archive for the ‘Articles’ Category

We’ll design a brand identity, but branding is up to you.

Recently a prospective new client asked us some rather pointed questions about the nature of what we provided as brand designers, the difference between branding and marketing, as well as some other rather insightful queries. This client wa [...]

Posted by: Mark Busse on Monday, January 30th, 2012

Categories: Articles, Branding, Design, Tips | No Comments »

What Are You Investing In This Year? A lesson in perspective and humility.

I was recently asked to be a presenter at PechaKucha Toronto. Of course it was an honour and, telling myself that these sort of challenges lead to discovery and reward, I happily agreed. As the day grew near I started to fret—OK, I was [...]

Posted by: Mark Busse on Sunday, December 4th, 2011

Categories: Articles, Events, Inspiration, Learning | 1 Comment »

Substance Over Style article in BIV’s AdPages

An article titled Substance over Style by our Design Director Mark Busse was recently featured in the latest issue of Business In Vancouver’s Adpages Magazine about how businesses can more effectively attract, evaluate and select a de [...]

Posted by: Mark Busse on Tuesday, July 5th, 2011

Categories: Articles, Reading, Tips, Vancouver | No Comments »

I Have a Proposal For You

Move beyond the RFP to evaluate and hire the best design firm I have responded to numerous Requests For Proposals (RFPs) in the two decades I have been managing a design studio, and we have developed a point of view that makes some business [...]

Posted by: Mark Busse on Friday, April 8th, 2011

Categories: Articles, Industrial Brand, Learning, Tips | 1 Comment »

Leverage Design as a Business Asset

Article in BIV's How-To 2011 publication argues that businesses who invest in hiring experienced designers have advantage and reap rewards.

Posted by: Mark Busse on Sunday, February 13th, 2011

Categories: Articles, Industrial Brand, Reading, Tips, Vancouver | 1 Comment »

Why We Charge More: An Open Letter to Future Clients

An open letter to our future clients on why we charge more.

Posted by: Mark Busse on Saturday, January 29th, 2011

Categories: Articles, Industrial Brand, Tips, We love | 2 Comments »

Designers, Tear Down These Walls

Design is in chaos, and leadership is sorely lacking. It’s time for those with the ability to take the reins of power and haul the industry into the modern world.

Posted by: Mark Busse on Tuesday, November 2nd, 2010

Categories: Articles, Associations, Design | 1 Comment »

Design School Delirium

Over the years as a design director, design association executive, and design instructor, I’ve been asked by innumerable potential students about the merits or shortcomings of the various local design schools. It seemed time to put these [...]

Posted by: Mark Busse on Friday, October 15th, 2010

Categories: Articles, Design, Education, Learning, Tips | No Comments »

Branding The Man They Called Jesus

Separating Church and State (of Mind). At some point in our lives, each of us learns the lesson that discussing religion or politics in mixed company can backfire.

Posted by: Mark Busse on Friday, October 15th, 2010

Categories: Articles, Branding, Industrial Brand, Websites | No Comments »

What Meets the Eye: Industrial Brand Featured in BIV AdPages Article

Last year our brand identity project for Yaaway was featured in BIV’s special AdPages issue in an article called Logos Stick written by Jill Lambert. This year we are proud to have some of our work and opinions featured by BIV again, [...]

Posted by: Mark Busse on Wednesday, May 12th, 2010

Categories: Articles, Design, Industrial Brand, News, Reading, Tips | No Comments »

Using Twitter For Business Requires Focus

“We need a Facebook page and a Twitter account, right?” ask many of our clients these days. Much like clients who want news sections or blogs as part of their websites, our answer is always “It really depends.” If so [...]

Posted by: Mark Busse on Thursday, February 25th, 2010

Categories: Articles, Marketing, Social Media, Technology, Tips | 2 Comments »

A Home Business is Still a Business

Our very own Matt SamyciaWood was featured in a recent issue of Business in Vancouver with his article A Home Business is Still a Business. Addressing some of the more common mistakes with branding a business, Matt shares insights into how [...]

Posted by: Mark Busse on Wednesday, February 3rd, 2010

Categories: Articles, Branding, Learning, Tips | No Comments »

Graphex 2010 = A Reflection Of Me!

We just received the Call For Entries for Graphex 2010—GDC’s biennial national design awards. The concept is “A Reflection Of The Best Designers In Canada”, so I photographed myself reflected in the shiny mirror postcard [...]

Posted by: Mark Busse on Wednesday, December 23rd, 2009

Categories: Articles | 2 Comments »

People build culture

Being involved in the development of District was a great experience. Working closely with our clients Amacon and Mac Marketing I truly feel that we have all contributed to the South Main district by creating not just a great building but a [...]

Posted by: Matt SamyciaWood on Thursday, December 17th, 2009

Categories: Articles | No Comments »

Design Week Vancouver 2010 – Registration Open!

If you are serious about your career as a designer, and want to learn from the world’s top experts while participating in an important dialogue about the nature and value of our industry, leaving you better equipped to tackle social, [...]

Posted by: Mark Busse on Wednesday, December 16th, 2009

Categories: Articles | No Comments »

Freelance Contractors Or Employees? Does It Matter?

I recently spoke with a client who expressed his frustration with design firms who include associates on websites or in proposal responses without clearly expressing that they are external contractors and not employees. Does it really matte [...]

Posted by: Mark Busse on Tuesday, December 15th, 2009

Categories: Articles | 1 Comment »

Looking Back at 2009 as a Design Association Volunteer

GDC/BC‘s President, Marga Lopez, recently asked me to submit an overview of 2009 from my perspective as a GDC Executive. After a little thought, I jotted down the following, which I thought I’d share here.

Posted by: Mark Busse on Thursday, December 10th, 2009

Categories: Articles | 1 Comment »

I Wish Vancouver DOES Supported the Design Industry

IMPORTANT UPDATE – See amendment below for some good news. I love living in Vancouver for a myriad of reasons. The more I travel, the more I realize how good we have it here. But I have to say, as a creative professional who makes his [...]

Posted by: Mark Busse on Monday, November 30th, 2009

Categories: Articles | 13 Comments »

Kuba Oms Needs Your Vote

More competition than ever. Arts funding cuts. An industry in collapse. These are the challenges Canadian musicians have faced for years. I don’t envy any young artist who decides to make a career out of music these days.

Posted by: Mark Busse on Sunday, November 29th, 2009

Categories: Articles | No Comments »

I’m a designer, not a writer. WRONG!

When I was a much younger man studying fine art in university, we spent a lot of time practicing how to interpret and describe artwork, its meaning and how it made us feel. Later, during my business administrations studies, writing essays, [...]

Posted by: Mark Busse on Tuesday, November 17th, 2009

Categories: Articles | 7 Comments »

Remembering VANOC Design Director Leo Obsbaum

My friend and colleague Leo Obstbaum, the creative mastermind behind the designs of the Vancouver Olympic Games, died suddenly in his home of natural causes in the early hours of Friday, August 21st. He left behind his beautiful wife Monice [...]

Posted by: Mark Busse on Wednesday, October 14th, 2009

Categories: Articles | No Comments »

Moey’s Not a Graphic Designer, He’s A Plagiarist

Those who argue that plagiarism is the sincerest form of flattery are full of crap and deluding themselves. Plagiarism is taking someone’s original material and pretending it is your own for your own gain. I was recently informed (tha [...]

Posted by: Mark Busse on Monday, September 28th, 2009

Categories: Articles | 8 Comments »

Do Clients Choose Us, or Do We Choose Clients?

We’re often asked about how Industrial Brand does business development and find our clients. Good question, but not one that can be easily answered in a short explanation or blog post. One issue that always gets met with raised eyebro [...]

Posted by: Mark Busse on Friday, September 25th, 2009

Categories: Articles, Branding, Tips | 1 Comment »

A home business is still a business

As the title of this article suggests, if you have a home business then you are still running a business and therefore it should still be treated as a business. This is essential for your brand image. Many people look less favourably toward [...]

Posted by: Matt SamyciaWood on Sunday, September 20th, 2009

Categories: Articles | 2 Comments »

The case of the missing $20 bill – where customer service and brand collide.

Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, marketi [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | No Comments »

Same Same But Same. How consistency builds brand loyalty.

As humans we need consistency, we crave it, our lives would spin out of control without it. Imagine going to work and all your files on your computer are not in the same folders that they were yesterday. You would probably freeze, panic, fr [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | No Comments »

How to create a successful corporate message.

Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product or service via many differ [...]

Posted by: Matt SamyciaWood on Saturday, August 8th, 2009

Categories: Articles | 7 Comments »

Bikram’s Metrotown: Hot Yoga For Everyone.

We recently revealed a fun outdoor advertising campaign for Bikram’s Yoga Metrotown. Aimed at a broad spectrum of men and women from a variety of cultures, ages, shapes, and fitness, our challenge was to create brand awareness ads tha [...]

Posted by: Mark Busse on Monday, July 13th, 2009

Categories: Articles | No Comments »

Spec Is Awesome

A design student asked me to rant on video for a project she was working on and asked me to speak about the topic of speculative design work. So I agreed and showed up to present the following diatribe on camera—you should have seen their [...]

Posted by: Mark Busse on Thursday, July 9th, 2009

Categories: Articles | 10 Comments »

Chatwin Engineering Website Launches

One great thing about what we do as brand and interactive designers is the variety of clients and projects we get to work on, each very different needs, goals, and audiences. One day it’s a brand and collateral aimed at investors or a [...]

Posted by: Mark Busse on Tuesday, May 26th, 2009

Categories: Articles | No Comments »

From Caveman to Spaceman: Canstruction 2009

After an absence in last year’s competition, Industrial Brand teamed with Best Buy Canada Ltd. for Canstruction 09. After months of designing, planning and visiting to grocery stores, the design was finally executed over the two day b [...]

Posted by: Alex Leynes on Tuesday, April 28th, 2009

Categories: Articles | 1 Comment »

Henriquez Partners Architects Blog and Website Launched

We really enjoy working with architects. The simple fact that we speak the same language of design and work in the creative field, often immersed in a similar processes makes it all the more appealing. Last year we were fortunate to be aske [...]

Posted by: Mark Busse on Friday, March 20th, 2009

Categories: Articles | No Comments »

Managing Your Digital Shadow

Personal Branding is not a new concept (see Tom Peters’ great primer called The Brand Called You). As personal identities move online, managing them becomes increasingly important. As online personal identities evolve they leave a tra [...]

Posted by: Steve Mynett on Monday, March 2nd, 2009

Categories: Articles | 2 Comments »

Industrial Brand Hosting FunctionFox Webinar on Choosing the Right Partner

Choosing the right partner to expand your design business can be just the thing you need to survive and grow, especially in these uncertain economic times. Recently we published a short article about partnerships which was well received, le [...]

Posted by: Mark Busse on Thursday, February 12th, 2009

Categories: Articles | No Comments »

Final Message From Mark Busse, GDC/BC President 2007/08

I made a deal with myself, my wife and my business partner when I accepted the nomination for Presidency of GDC/BC back in 2006, promising that I would work hard for one term and hand the reigns to a qualified successor. Well, here we are a [...]

Posted by: Mark Busse on Saturday, January 24th, 2009

Categories: Articles | 3 Comments »

Why I do what I do?

Mark dropped something on my desk and asked me to answer five questions about my job for a friend of his who was doing a grant application. I find I rarely stop to articulate why I like what I do, and questions like this make me slow down, [...]

Posted by: Steve Mynett on Thursday, January 22nd, 2009

Categories: Articles | 3 Comments »

Partner for good times and bad

I was recently asked to submit an article about partnerships for the Small Business section of Business in Vancouver (BIV) magazine. The article, called Is a partnership the right choice for your business to weather these stormy times?, fou [...]

Posted by: Mark Busse on Monday, January 12th, 2009

Categories: Articles | 3 Comments »

David Berman’s New Book Do Good Design

The follow review by Mark Busse was originally published on TAXI Design Network: David B. Berman has been demonstrating inspired design leadership for nearly three decades and this book is no exception. After decades of volunteer work as an [...]

Posted by: Mark Busse on Thursday, January 1st, 2009

Categories: Articles | 4 Comments »

How Design Can Help You Survive a Recession

As President of the BC chapter of the Society of Graphic Designers of Canada (GDC), I recently wrote an article on behalf of GDC called How to Use Communication Design to Weather a Recession for Business in Vancouver (BIV) Magazine. The art [...]

Posted by: Mark Busse on Saturday, December 20th, 2008

Categories: Articles | 2 Comments »

Branding a branding company

If you are a business owner working on the development and growth of your own company it can be a challenge no matter what industry you are in. This can range from generating more sales, creating or finessing your marketing plan, sourcing m [...]

Posted by: Matt SamyciaWood on Friday, November 14th, 2008

Categories: Articles | 1 Comment »

CAPIC: How to sell your work as a Photographer

I was recently honoured to be invited to sit on an expert panel at a CAPIC event for their Portfolio Series called Your Body of Work: Launching a Creative Vision for your Photography. The event was about how image makers such as photographe [...]

Posted by: Mark Busse on Friday, November 7th, 2008

Categories: Articles | 3 Comments »

Method Home: Design for Germaphobes

When you know the germs are out to get you, inspired product and packaging design can make feverish hand-washing a joy. I’ll admit it: I’m a germaphobe. I squirm when in the presence of germs and even talking about bacteria can [...]

Posted by: Mark Busse on Friday, August 29th, 2008

Categories: Articles | 4 Comments »

Web Tips: Be Ready To Be Hit By A Bus

An unstructured list of experiences, pet peeves, and advice surrounding interactive design and development. Let’s make something clear right now: I’m not a trained web developer. Nor am I any sort of interactive expert in my opi [...]

Posted by: Mark Busse on Thursday, July 24th, 2008

Categories: Articles, Uncategorized | 2 Comments »

Sorting Award Shows

Just today I was trying to decide whether to bother entering a few of our recent web projects into the W3 Awards and was in a bit of a fence-sitting position about it. Over the course of a year we are becoming bombarded by more and more awa [...]

Posted by: Ben Garfinkel on Friday, July 18th, 2008

Categories: Articles | 1 Comment »

HOW to survive Boston

After leaving my house in Vancouver at 5AM, flying all day to finally check into our hotel in Boston at 6PM, Mark and I were exhausted. Time to check in, take a nap and then find a good meal. Not only did we arrive at a super swank boutique [...]

Posted by: Steve Mynett on Sunday, May 25th, 2008

Categories: Articles | No Comments »

Sagmeister: Design, Inspiration and Sea Elephant Blowjob

If I was asked who Stefan Sagmeister was a week ago, I could’ve given a handful of knee-jerk descriptions; he’s a designer, he’s provocative, he’s influential. I could’ve said many things to describe the icon h [...]

Posted by: Steph Co on Wednesday, May 14th, 2008

Categories: Art, Articles, Events, Guest, Inspiration, Learning, We love | No Comments »

Droidmaker

The drive to improve and succeed has increasingly lead to professionals in all trades to specify down to minute processes in projects. A photoshop artist will focus entirely on fashion retouching, or an interactive designer will draw boxes [...]

Posted by: Steve Mynett on Friday, May 2nd, 2008

Categories: Articles | 2 Comments »

Vidfest 2007 Coverage

As featured on Design Taxi Macro or Micro? The new Vancouver International Film Centre seems like the perfect venue for something called VIDFEST, a five day “festival” put on by New Media BC and meant to connect and promote the [...]

Posted by: Ben Garfinkel on Friday, November 2nd, 2007

Categories: Articles | No Comments »

A Day at the London Design Festival

London was buzzing for the last two weeks of September. Everywhere you looked, on every street corner there seemed to be something about design. The city was filled with museum exhibits, public art and storefronts with interactive installat [...]

Posted by: Haig Armen on Monday, October 15th, 2007

Categories: Articles, Design, Interactive | No Comments »

Apple Locks Down

During the iDesign conference in London I heard Bill Thompson talk about design’s role in the world of technology and he mentioned the locking down of Apple’s newest portable products. I did some reading and found quite a lot un [...]

Posted by: Haig Armen on Wednesday, October 10th, 2007

Categories: Articles, Music, Technology | 2 Comments »

Is it time to go Freelance?

In the UK, where I’ve been for the past couple of weeks, pay rates for design freelancers are up in many cases, particularly when it comes to digital disciplines, according to DesignWeek’s second annual survey. Overall, pay incr [...]

Posted by: Haig Armen on Saturday, October 6th, 2007

Categories: Articles, Design | 3 Comments »

SIGGRAPH 2007: Fear and Loafers in San Diego

I was somewhere over Northern California headed south when the fear started to take hold. I remember wondering about what lay ahead thinking something to the effect of ‘what am I doing here?’ As a graphic designer only periphera [...]

Posted by: Mark Busse on Saturday, September 8th, 2007

Categories: Articles | 1 Comment »

Stumbling Over An Old Inspiration

This blog was started years ago in part as a repository for our inspirations, yet I think we often drift away from that purpose a bit, so I want to share something that inspired me this weekend: discovering new music. Obviously music plays [...]

Posted by: Mark Busse on Sunday, July 15th, 2007

Categories: Articles | 5 Comments »

New London 2012 Logo: brilliant or bollocks?

June 4th marked the launch of the new London 2012 Olympic logo and it didn’t take long for the controversy to begin. I’d already fielded a number calls and emails before lunch from friends, designers and even the media. My inbox [...]

Posted by: Mark Busse on Monday, June 4th, 2007

Categories: Articles | 19 Comments »

Me go long time, only $30,000

Mark just asked me to take ten minutes and jot down my opinions about what a student (or anyone I guess) should do/include/avoid when putting together and presenting a portfolio. A couple years ago I actually did a post on the topic on this [...]

Posted by: Ben Garfinkel on Tuesday, March 20th, 2007

Categories: Articles | 33 Comments »

We Did It…Again

Well, we did it, again. The Industrial Brand/Legends Memorabilia “PicniCANtics” took top honours in this year’s Canstruction Vancouver for the third, THIRD, year in a row (2005 Award, 2006 Award). For those not in the know, Canstr [...]

Posted by: Ben Garfinkel on Monday, March 12th, 2007

Categories: Articles | 4 Comments »

I Am Not A Graphic Designer

The longer I stay in this industry, the more I realize the difference between producing graphically appealing (pretty) solutions and creating strategic communication designs that produce results. Though I use my training in Graphic Design d [...]

Posted by: Mark Busse on Saturday, March 10th, 2007

Categories: Articles | 73 Comments »

canstruction2006

Canstruction 2006 — Jurors’ Choice Again! In an incredible repeat performance, the IBC and Legends Memorabilia team took home top hours for the second year in a row at the Canstruction 2006 competition. After tireless hours of schem [...]

Posted by: industrialbrand on Tuesday, February 27th, 2007

Categories: Articles, Uncategorized | 1 Comment »

canstruction2005

Canstruction 2005 — More than just Peanuts We teamed up with Legends Memorabilia again for this year’s CANstruction© competition. Our Snoopy sculpture went on to take top prize locally for “Jurors & Peoples Choice” [...]

Posted by: industrialbrand on Tuesday, February 27th, 2007

Categories: Articles, Uncategorized | 1 Comment »

canstruction2004

Canstruction 2004 — Cans Film Festival This year we teamed up with Legends Memorabilia and MGM to create yet another successful CANstruction© sculpture. Check out our Cans Film Festival. [LAUNCH WEBSITE]

Posted by: industrialbrand on Tuesday, February 27th, 2007

Categories: Articles, Uncategorized | No Comments »

canstruction2003

Canstruction 2003 — Royal Hudson IBC teamed up with First Associates in the CANstruction© charity event to create a replica of the Royal Hudson… out of cans. [LAUNCH SITE]

Posted by: industrialbrand on Tuesday, February 27th, 2007

Categories: Articles, Uncategorized | No Comments »

The Church of Branding

Some time last year I began considering about the similarities between branding loyalty and belonging to a church after an interesting conversation with Rick Poyner, the design critic and founder of Eye Magazine, who said “Religion is [...]

Posted by: Mark Busse on Saturday, February 24th, 2007

Categories: Articles | 9 Comments »

Remembering our Graphic Design Elders

I feel a rather humbled and a little bummed out since attending Rimmerfest at SFU downtown on November 25. It was both an inspiration and an honour to be among Canada’s Graphic Design elite to celebrate and honour one of Canada’ [...]

Posted by: Mark Busse on Monday, January 1st, 2007

Categories: Articles | 1 Comment »

Peace, freedom and joy

Happy holiday wishes from your friends at Industrial Brand Creative In the spirit of the holidays and from the perspective of somewhat disturbed people, we wish you all the best and a happy, free and peaceful new year. Enjoy…

Posted by: Mark Busse on Monday, December 25th, 2006

Categories: Articles | 32 Comments »

A Skeleton From Our Closet

Ok, we’ll be the first to admit that the title for this would have been much more suitable if we had actually managed to get this posted for Halloween. But regardless, the above phone call is a little gem that we recently revisited in [...]

Posted by: Kevin Broome on Friday, November 3rd, 2006

Categories: Articles | 2 Comments »

Inspiration in a head massage

Bliss Prema claims her Indian head massage will relieve stress, but it can also inspire.

Posted by: Mark Busse on Sunday, October 22nd, 2006

Categories: Articles | 2 Comments »

Work Worth Doing

“Ladies and Gentlemen, Greenland is melting!” This was how Lorraine Gauthier and Alex Quinto introduced themselves at this year’s ICOGRADA in Seattle. It was early in the conference and the first statement that truly made [...]

Posted by: Kevin Broome on Wednesday, September 20th, 2006

Categories: Articles | 3 Comments »

Between The Lines

Words and Photos: Mark Busse The buzz of Seattle Design Week is fading and I’ve settled back into my regular work routine. We’ve already expressed some thoughts and opinions on the experience here, while others have expressed th [...]

Posted by: Mark Busse on Thursday, July 27th, 2006

Categories: Articles | 3 Comments »

Defining Design on a Changing Planet

Words: Kevin Broome and Mark Busse. Photos: Christopher Liechty (above), Matt SamyciaWood (below).As featured on the TAXI Design Network We have just returned home and begun an intensive recovery that is befitting of the work hard / play ha [...]

Posted by: industrialbrand on Tuesday, July 18th, 2006

Categories: Articles | 7 Comments »

Boom Boom Sabotage: The Ben Burden Smith Interview

As a followup to our coverage of Vidfest, we caught up with Ben Burden Smith, the producer of Tony Hawk and the Boom Boom Sabotage after its world premiere screening and talked to him about the Hawk, the local pros and the challenge of capt [...]

Posted by: Kevin Broome on Tuesday, June 27th, 2006

Categories: Articles | 1 Comment »

Buzzing with the Digital Crowd at Vidfest 2006

Written by Ben Garfinkel and Kevin BroomeAs featured on the TAXI Design Network Conferences like Vidfest (the Vancouver International Digital Festival), which took place last week in Vancouver, Canada are excellent venues to meet people, nu [...]

Posted by: Kevin Broome on Wednesday, June 21st, 2006

Categories: Articles | 5 Comments »

Ze Frank Interview: Live The Rest Of Your Life Like A Potato

Interviewed by Mark Busse If you browse the “Blogroll” list along the left side of this site, you’ll find a number of sites covering serious topics such as marketing, culture, literature and design. Then there’s a li [...]

Posted by: Mark Busse on Thursday, March 16th, 2006

Categories: Articles | 16 Comments »

Canstruction 2006 – Jurors’ Choice Again!

In an incredible repeat performance, the IBC and Legends Memorabilia team took home top hours for the second year in a row at the Canstruction 2006 competition. After tireless hours of scheming, drawing, shopping for “just the right c [...]

Posted by: Mark Busse on Sunday, March 5th, 2006

Categories: Articles | 2 Comments »

Dream. Create. Share. Thoughts on Passion, Creativity and Design with Mike Goedecke of Belief

Interviewed by Mark Busse & Kevin Broome Dream. Create. Share. This is the mantra for Belief Inc, a motion graphics and digital design firm in Santa Monica, California led by Founder and Executive Creative Director, Mike Goedecke, whose [...]

Posted by: Mark Busse on Friday, January 27th, 2006

Categories: Articles | 7 Comments »

Materiality and Ghostlike Lingering: An Interview with Jeroen Witvliet

Interviewed by Kevin Broome When I first stumbled upon Jeroen Witvliet’s work at the Cristall Gallery in Vancouver – his larger landscape canvasses and the starkly impactful airport series – they immediately felt important; seemin [...]

Posted by: Kevin Broome on Tuesday, January 3rd, 2006

Categories: Articles | 8 Comments »

Warmest Wishes From IBC

The Industrial Brand Team wish you and yours a terrific holiday season and a successful 2006. We’re hoping to enjoy a little break over the holidays – and some BBQ, but if you’re feeling nostalgic, revisit a few of our Wis [...]

Posted by: Mark Busse on Thursday, December 22nd, 2005

Categories: Articles | 2 Comments »

Is There Anything Canadian About Our Design?

by Mark Busse Friday, November 18th marked the launch of the much anticipated Society of Graphic Designers of Canada [GDC] biennial Graphex National Design Competition. The panel of renowned international judges consisted of Rick Poynor, Mi [...]

Posted by: Mark Busse on Sunday, November 20th, 2005

Categories: Articles | 9 Comments »

Should You Have A Blog?

As featured in Graphic Exchange Magazine and www.gxo.com. In the early to mid 1990s the Internet was hitting the mainstream and clients were asking the same questions about websites as they are now about blogs and blogging, specifically, &# [...]

Posted by: Ben Garfinkel on Wednesday, October 19th, 2005

Categories: Articles | 8 Comments »

Digging in the right yard: The Viral Marketing of It’s All Gone Pete Tong

There was little coverage to be found in the mainstream media prior to the release of the independent mockumentary It's All Gone Pete Tong. Not that it deserved to be overlook [...]

Posted by: Kevin Broome on Friday, August 5th, 2005

Categories: Articles | No Comments »

Innovation: Throwing Design Rules Out The Window

Sometimes rules should be thrown out the window. Often the most valuable lesson in art and design schools is ignored. For a visual communicator to grow and improve, you must be prepared to throw everything you just learned out the window.

Posted by: Mark Busse on Thursday, June 30th, 2005

Categories: Articles | 1 Comment »

When You Get Your Best Ideas

Our recent adventures in the blogosphere have introduced us to a number of interesting characters and opportunities. In particular, we have been working closely with Piers Fawkes of PSFK.com, skinning and contributing to a new project calle [...]

Posted by: Kevin Broome on Monday, May 23rd, 2005

Categories: Articles | No Comments »

Blurring The Line Between Work And Play

The problem with work is in the name. Work. From the moment the alarm goes off in the morning and we shake off the last of our slumber, we shift into autopilot as we prepare for our day at the office. It's ofte [...]

Posted by: Ben Garfinkel on Saturday, April 23rd, 2005

Categories: Articles | 3 Comments »

The Big Reveal

In early April we blogged about our visit to the studio of psychedelic concert poster artist Bob Masse and his subsequent trip to our studio for a top secret [...]

Posted by: Ben Garfinkel on Wednesday, March 23rd, 2005

Categories: Articles | 1 Comment »

Canstruction Award Update

Apparently there were some absolutely fantastic entries this year for the National (North American) Canstruction Awards competition held last month in Las Vegas. Top honours went to [...]

Posted by: Mark Busse on Wednesday, February 23rd, 2005

Categories: Articles | No Comments »

For want of a PSA

It is a rare occasion these days for any of us to see the wrong side of the sunrise; but the wee hours of this past Saturday morning found us fine-tuning a shot treatment for our entry into the first annual

Posted by: Kevin Broome on Sunday, January 23rd, 2005

Categories: Articles | 1 Comment »

Hey hey, my my … Bob Masse in the IBC studio

Three weeks ago, a few of us climbed aboard a 1958 Beaver float plane - one of two vessels in the Salt Spring Island Airlines fleet - and made a pilgrimage out to t [...]

Posted by: Kevin Broome on Saturday, January 22nd, 2005

Categories: Articles | 1 Comment »

Top honours at CANstruction 2005

On Saturday, March 5th at 6pm, after weeks of planning and 13 hours of carefully stacking and arranging 13,000 non-perishable food items, our Industrial Brand/Mark Busse on Friday, January 21st, 2005

Categories: Articles | No Comments »

Inspiration Day at IBC

Inspiration is a crucial component to any company, especially one that has creativity as its focus. At Industrial Brand Creative, we are lucky in this sense, that our work so closely resembles pl [...]

Posted by: Ben Garfinkel on Tuesday, January 18th, 2005

Categories: Articles | No Comments »

Recent Tweets