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	<title>Industrial Brand &#187; animation</title>
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	<description>A Brand Strategy, Communication Design &#38; Web Development Studio in Vancouver, Canada</description>
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		<title>What&#8217;s Design Currency?</title>
		<link>http://industrialbrand.com/blog/whats-design-currency</link>
		<comments>http://industrialbrand.com/blog/whats-design-currency#comments</comments>
		<pubDate>Tue, 30 Mar 2010 19:29:31 +0000</pubDate>
		<dc:creator>Mark Busse</dc:creator>
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		<category><![CDATA[Todd Smith Design]]></category>

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		<description><![CDATA[Matt recently wrote a great article about why he was excited about the upcoming Icograda Design Week Vancouver 2010 conference. This week Icograda released this animated promo video about the theme of Design Currency created by Rethink, Giant Ant Media, Todd Smith Design and Wave Productions—all studios in Vancouver, BC. The coolest thing for me [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Design Currency Promo" href="http://www.youtube.com/watch?v=WjpzNfi2H9I" target="_blank"><img class="alignnone size-full wp-image-4531" title="whats-design-currency-design-week-vancouver" src="http://industrialbrand.com/wp-content/uploads/2010/03/whats-design-currency-design-week-vancouver.jpg" alt="" width="436" height="224" /></a></p>
<p>Matt recently wrote <a title="Matt SamyciaWood article about Design Week Vancouver" href="http://industrialbrand.com/blog/icogradas-design-week-vancouver-2010" target="_self">a great article about why he was excited</a> about the upcoming <a title="Icograda Design Week Vancouver 2010" href="http://www.designweekvancouver.ca" target="_blank">Icograda Design Week Vancouver 2010</a> conference.</p>
<p>This week Icograda released <a title="Design Week Promo Video" href="http://www.youtube.com/watch?v=WjpzNfi2H9I" target="_blank">this animated promo video</a> about the theme of Design Currency created by <a title="Rethink Communications" href="http://www.rethinkcommunications.com/" target="_blank">Rethink</a>, <a title="Giant Ant Media" href="http://www.giantantmedia.com/" target="_blank">Giant Ant Media</a>, <a title="Todd Smith Design" href="http://www.toddsmith.tv/" target="_blank">Todd Smith Design</a> and <a title="Wave Productions" href="http://waveproductions.com" target="_blank">Wave Productions</a>—all studios in Vancouver, BC.</p>
<p>The coolest thing for me is that the video is old school flipbook animation, not computer trickery. The production team literally printed and photographed 2,180 custom bills to create the effect. Here are <a title="Design Week Promo Video Photos" href="http://www.flickr.com/photos/designcurrency2010/" target="_blank">some behind the scenes photos</a> showing how they did it.</p>
<p>Pretty cool work guys—well done!</p>
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