From Adweek:
After 54 years, the Cannes Lions are finally adding Design.
At the 55th International Advertising Festival next June, Design Lions as well as a Grand Prix will be up for grabs, but there are caveats. Product, Web and architectural designs are all excluded, except when relevant to the categories being considered by the judges.
Those categories are: Packaging Design, Brand Identity and Environmental Design. Rodney Fitch, chairman and CEO of Fitch Worldwide, London, will be the chairman of the jury.
“I had often wondered why Cannes never honored design; for isn’t design the very platform on which so much creative endeavor is based,” said Fitch in a statement. “Now that the world has come to its senses, I’m greatly honored and not a little humbled to be the Design jury’s inaugural president. I am confident the work we shall see will be inspirational and help make these Lions roar even louder.”
Click here to read the rest of this story at Adweek.
Posted by Mark Busse
