Fill in the blank has never really been that fun for me until I stumbled on “Blank is like Blank” a blog by copywriter Justin Feinstein. You might remember him from his “If Taglines were Honest” post a few years back.
My personal favourite from Blank is like Black is “Body glitter is like mono: Don’t hug someone that has it unless you want some.” When I told this to Mark his response was “Man, you don’t know how appropriate and true that is for me today”. Thanks Mark.
And full props to anyone who writes a bio in four haiku.
Posted by Steve Mynett
Tags: Advertising, copywriting words wordsmithing humour, Fun
