The Olympic Games would not exist without sponsors, that’s a fact. They bring the millions, they make it happen. But since early January, Burrard Skytrain station has turned into a giant ad for McDonalds and I hate it. Really, it is e [...]
Posted by: Mathilde Salvert on Friday, January 29th, 2010
Categories: Advertising, Vancouver | 6 Comments »
A few months ago, Mac Donald’s launched a new TV campaign in France ‘come as you are’. The campaign itself, created by EuroRSCG, is pretty nice but what really caught my attention was the logo: it has turned green!! Just l [...]
Posted by: Mathilde Salvert on Thursday, July 9th, 2009
Categories: Advertising, Branding, Food, Marketing, Sustainability | No Comments »
Amazing paddy field art in Japan. Each year, farmers in the town of Inakadate create works of crop art by carefully planning, arranging and growing different varieties of rice plants. This year they came up with giant pictures of Napoleon a [...]
Posted by: Mathilde Salvert on Thursday, July 9th, 2009
Categories: Art, Inspiration | No Comments »
Clean tagging, or reverse graffiti, follows a very simple principle: clean in order to draw. We’ve all done that on a dirty car (yes, Wash me!!!). So is this environmental activism, art or vandalism? Alexandre Orion’s ‘wall of sku [...]
Posted by: Mathilde Salvert on Friday, March 27th, 2009
Categories: Art, Inspiration | No Comments »
To celebrate the launch of Internet Explorer 8 in France, Windows has joined forces with…Speed Rabbit Pizza, a leading pizza company. Explore and devour the IE8 pizza! 8 slices, 8 ingredients, 8 euros. I can totally see the rational h [...]
Posted by: Mathilde Salvert on Friday, March 27th, 2009
Categories: Advertising, Branding, Marketing | No Comments »
Some projects can really be both exhausting and very rewarding. After weeks and weeks of hard work, numerous revisions, and a couple of late nights putting the finishing touches (while eating bad delivery food)….we are very proud to h [...]
Posted by: Mathilde Salvert on Thursday, March 5th, 2009
Categories: Branding, Featured Project, Industrial Brand | No Comments »
Polaroid stopped production of its analogue instant film a year ago, but a bunch of fans and former Polaroid employees in the Netherlands have decided they won’t take “no” for an answer. ‘The impossible project’ [...]
Posted by: Mathilde Salvert on Thursday, March 5th, 2009
Categories: Inspiration, News, Photography | No Comments »
I love books — beautiful books not the ones with shabby covers. I must admit that sometimes I buy a book for its cover rather than for its content. I don’t lend my books easily, they look too cool on my shelves. And I love Penguin [...]
Posted by: Mathilde Salvert on Friday, December 12th, 2008
Categories: Design, Illustration, Inspiration, Printing | 1 Comment »
Almost a month ago, we launched our new identity: new logo, new website and blog, door sign, nice t-shirts and jackets, a big paaarty….and when you think it’s all over, here it comes: an amazingly long list of financial document [...]
Posted by: Mathilde Salvert on Friday, December 12th, 2008
Categories: Design, Fun, Interactive, Music, Pop Culture | No Comments »
You don’t have to look too closely to see logos or products in films: yellow Asics in Kill Bill, Audi in Iron Man, etc… Design group Antrepo created these interesting posters, re-interpreting recent blockbusters through the lens [...]
Posted by: Mathilde Salvert on Tuesday, October 21st, 2008
Categories: Branding, Design, Events | No Comments »
