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	<title>Industrial Brand &#187; Leigh Peterson</title>
	<atom:link href="http://industrialbrand.com/blog/author/leigh-peterson/feed" rel="self" type="application/rss+xml" />
	<link>http://industrialbrand.com</link>
	<description>A Brand Strategy, Communication Design &#38; Web Development Studio in Vancouver, Canada</description>
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		<title>How to tell if a web page sucks</title>
		<link>http://industrialbrand.com/blog/how-to-tell-if-a-web-page-sucks</link>
		<comments>http://industrialbrand.com/blog/how-to-tell-if-a-web-page-sucks#comments</comments>
		<pubDate>Fri, 02 Nov 2007 23:46:20 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[Tips]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/how-to-tell-if-a-web-page-sucks</guid>
		<description><![CDATA[For you interweb amateurs out there, here&#8217;s a handy system to determine if a web page sucks.]]></description>
			<content:encoded><![CDATA[<p><a href="http://warpedvisions.org/projects/how-to-tell-if-a-web-page-sucks/"><img src='http://industrialbrand.com/wp-content/uploads/2007/11/webpage_sucks.jpg' alt='How to tell if a web page sucks' /></a></p>
<p>For you interweb amateurs out there, <a href="http://warpedvisions.org/projects/how-to-tell-if-a-web-page-sucks/">here&#8217;s</a> a handy system to determine if a web page sucks.</p>
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		<title>Google &amp; Translink hook up</title>
		<link>http://industrialbrand.com/blog/google-translink-hook-up</link>
		<comments>http://industrialbrand.com/blog/google-translink-hook-up#comments</comments>
		<pubDate>Fri, 02 Nov 2007 23:39:43 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/google-translink-hook-up</guid>
		<description><![CDATA[Oh FINALLY. If you&#8217;re like me, and you absolutely abhor using Translink&#8217;s website (for countless reasons, one of them being it&#8217;s slower than the second coming of Christ), then you&#8217;ll be all over this. Translink finally got their shit together and hooked up with Google Transit. Now you can get trip planning in a timely [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com/transit"><img src='http://industrialbrand.com/wp-content/uploads/2007/11/google_transit.jpg' alt='Google Transit (BETA)' /></a>Oh FINALLY. If you&#8217;re like me, and you absolutely <a href="http://dictionary.reference.com/browse/abhor">abhor</a> using <a href="http://translink.bc.ca">Translink&#8217;s website</a> (for countless reasons, one of them being it&#8217;s slower than the second coming of Christ), then you&#8217;ll be all over this. Translink finally got their shit together and hooked up with <a href="http://www.google.com/transit">Google Transit</a>. Now you can get trip planning in a timely manner—you know—BEFORE you need to be somewhere. Is it me or is Google taking over the world? Oh well, as long as my Google masters save a place for me after the reckoning&#8230;</p>
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		<title>Awwww shit</title>
		<link>http://industrialbrand.com/blog/awwww-shit</link>
		<comments>http://industrialbrand.com/blog/awwww-shit#comments</comments>
		<pubDate>Thu, 18 Oct 2007 00:48:35 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Industrial Brand]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/awwww-shit</guid>
		<description><![CDATA[Here&#8217;s an interesting fucking article. Turns out swearing at work isn&#8217;t a bad thing! Phew.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.networkworld.com/community/node/20718"><img src="http://industrialbrand.com/wp-content/uploads/2007/10/shit.jpg" alt="shit" /></a></p>
<p><a href="http://www.networkworld.com/community/node/20718">Here&#8217;s</a> an interesting fucking article. Turns out swearing at work isn&#8217;t a bad thing! Phew.</p>
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		<title>LeighAnywhere</title>
		<link>http://industrialbrand.com/blog/leighanywhere</link>
		<comments>http://industrialbrand.com/blog/leighanywhere#comments</comments>
		<pubDate>Fri, 14 Sep 2007 17:37:57 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Industrial Brand]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/leighanywhere</guid>
		<description><![CDATA[I don&#8217;t want to harp on my pathetic luck, but last week I rebroke my foot doing too much too soon. It&#8217;s highly disappointing discovering that you are not, in fact, invincible, and that stubbornness is your own worst enemy. I&#8217;ve been told by my doctor that if I don&#8217;t want to risk surgery, I&#8217;d [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://news.therecord.com/Business/article/236315"><img src='http://industrialbrand.com/wp-content/uploads/2007/09/ivan_anywhere.jpg' alt='IvanAnywhere' /></a></p>
<p>I don&#8217;t want to harp on my pathetic luck, but last week I rebroke <a href="http://industrialbrand.com/blog/designers-wobble-and-fall-down">my foot</a> doing too much too soon. It&#8217;s highly disappointing discovering that you are not, in fact, invincible, and that stubbornness is your own worst enemy. I&#8217;ve been told by my doctor that if I don&#8217;t want to risk surgery, I&#8217;d better hole up for 6 weeks and not move, therefore I&#8217;m working from home for the next little while. I have to say though, it&#8217;s a bit lonely what with my coworkers being cats that sleep all day.</p>
<p>A few weeks ago I stumbled upon <a href="http://news.therecord.com/Business/article/236315">this article</a> via <a href="http://www.makezine.com/">Make</a>. Now that I&#8217;m working remotely it seems highly relevant:</p>
<blockquote><p>Ivan Bowman is shown on his video screen (attached to the stalk of IvanAnywhere in photo at right) from his home in Halifax. From there, using the computerized IvanAnywhere, he can observe activities at iAnywhere Solutions Inc. in Waterloo, work on software coding, attend meetings, ask questions &#8212; even gaze out the window. Ivan is little more than a webcam, screen and speakers mounted on a radio-controlled truck.</p></blockquote>
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		<title>Sexy New Hardware</title>
		<link>http://industrialbrand.com/blog/sexy-new-hardware</link>
		<comments>http://industrialbrand.com/blog/sexy-new-hardware#comments</comments>
		<pubDate>Tue, 07 Aug 2007 22:06:04 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/sexy-new-hardware</guid>
		<description><![CDATA[Apple announced the new iMacs today. Pretty sleek, although I&#8217;ll miss the white. My only gripe is that black frame around the screen. Why not make the entire face of it black, in all its fingerprint-prone glory? I think the brushed aluminum bottom section looks a bit odd. It&#8217;s like they were trying to go [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://apple.com/imac' title='New iMac'><img src='http://industrialbrand.com/wp-content/uploads/2007/08/new-imacs.jpg' alt='New iMac' /></a></p>
<p>Apple announced the new iMacs today. Pretty sleek, although I&#8217;ll miss the white. My only gripe is that black frame around the screen. Why not make the entire face of it black, in all its fingerprint-prone glory? I think the brushed aluminum bottom section looks a bit odd. It&#8217;s like they were trying to go the route of the iPhone look, but didn&#8217;t go all the way. Also, it only comes in the glossy screen, because Apple says customers love the glossy screen. I&#8217;m not sold on it, the few times I&#8217;ve sat down in front of those things I haven&#8217;t been impressed with the amount of glare they produce. <span id="more-2109"></span></p>
<p>The <a href="http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?mco=162919D6&#038;nplm=MB110LL/A">keyboard</a> is pretty sexy too, measuring only 0.33 inches thick! Again though, my only concern is what it&#8217;s like to type on those keys. Anyone with a newer MacBook will probably say you get used to it, and it&#8217;s probably much quieter than its predecessor.</p>
<p>Overall though, it&#8217;s an attractive, powerful machine, and the prices are reasonable. I&#8217;ll have to start saving my pennies to replace my 17&#8242; Gen 5 PowerPC iMac! I measured, the 24&#8243; will fit on my desk with just 1 inch to spare before it hits the shelves overhead. Giddy up!</p>
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		<title>That&#8217;s a compact?</title>
		<link>http://industrialbrand.com/blog/you-park-like-an-asshole</link>
		<comments>http://industrialbrand.com/blog/you-park-like-an-asshole#comments</comments>
		<pubDate>Tue, 24 Jul 2007 19:58:00 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/you-park-like-an-asshole</guid>
		<description><![CDATA[I&#8217;m generally disgusted by the way people conduct themselves in cars, so this concept seems right up my alley: &#8220;Sick of a car taking up two spaces on the street? How about a car too close to yours? What about the car at the mall parked diagonally? Now you can do something about it. Simply [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://youparklikeanasshole.com"><img src='http://industrialbrand.com/wp-content/uploads/2007/07/you_park_like_an_asshole.jpg' alt='You Park Like an Asshole' /></a><br />
I&#8217;m generally disgusted by the way people conduct themselves in cars, so this concept seems right up my alley:</p>
<p>&#8220;Sick of a car taking up two spaces on the street? How about a car too close to yours? What about the car at the mall parked diagonally? Now you can do something about it. Simply download a notice and place it on the car&#8217;s windshield. The owner of the vehicle will be informed of their asshole status as well as the proper tips to improve their poor parking techniques. It&#8217;s time to put an end to asshole parking, or at least to make fun of it.&#8221;</p>
<p>Related: Coudal&#8217;s campaign for <a href="http://www.coudal.com/shhh.php">cellphone etiquette</a>, and Orange32&#8242;s <a href="http://www.orange32.com/shop/index.php?main_page=product_info&#038;cPath=7&#038;products_id=28">&#8220;you are a douche&#8221; cards</a>.</p>
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		<title>Homer no function beer well without.</title>
		<link>http://industrialbrand.com/blog/homer-no-function-beer-well-without</link>
		<comments>http://industrialbrand.com/blog/homer-no-function-beer-well-without#comments</comments>
		<pubDate>Wed, 04 Jul 2007 16:46:50 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/homer-no-function-beer-well-without</guid>
		<description><![CDATA[Unless you&#8217;ve been living in a cave or without your daily internets (heaven forbid!), you probably already know about the 7-11 stores across the US that have been temporarily converted to Kwik-E-Marts to promote the upcoming Simpsons movie. What you may not know is that we have one in the GVR, specifically in Coquitlam. This [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/khargreaves/sets/72157600632032449/"><img src='http://industrialbrand.com/wp-content/uploads/2007/07/kwikemart.jpg' alt='Coquitlam Kwik-E-Mart' /></a>Unless you&#8217;ve been living in a cave or without your daily internets (heaven forbid!), you probably already know about the 7-11 stores across the US that have been temporarily converted to Kwik-E-Marts to promote the upcoming Simpsons movie. What you may not know is that we have one in the GVR, specifically in Coquitlam. This is particularly special when you consider that it is the only Kwik-E-Mart in Canada, and one of only 12 in North America.</p>
<p>The store is full of Simpsons products like Buzz Cola and Squishies (Slurpee machines re-skinned), and apparently in the US stores you can even buy Duff Beer.  To see some pictures of our local store, check out this <a href="http://flickr.com/photos/khargreaves/sets/72157600632032449/">Flickr set</a> taken by some friends. If you want to brave the ridiculous lineups, the location is at 1198 Landsdowne Street in Coquitlam.</p>
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		<title>Warped Wallpaper</title>
		<link>http://industrialbrand.com/blog/warped-wallpaper</link>
		<comments>http://industrialbrand.com/blog/warped-wallpaper#comments</comments>
		<pubDate>Sat, 16 Jun 2007 00:25:43 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/warped-wallpaper</guid>
		<description><![CDATA[Surrealalien.de has come up with an interesting idea: wallpaper that warps around your doors and wall hangings. The concept: &#8220;Our product dissolves limits between architecture, wallpaper and hangings, with the wallpaper functioning as sensitive gobetween.&#8221; You simply provide them with the measurements of your room, and the dimensions and positions of your doors, windows and [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.surrealien.de/' title='warped wallpaper'><img src='http://industrialbrand.com/wp-content/uploads/2007/06/wrapping_wallpaper.jpg' alt='warped wallpaper' /></a></p>
<p><a href="http://www.surrealien.de/">Surrealalien.de</a> has come up with an interesting idea: wallpaper that warps around your doors and wall hangings. The concept:</p>
<blockquote><p>&#8220;Our product dissolves limits between architecture, wallpaper and hangings, with the wallpaper functioning as sensitive gobetween.&#8221;</p></blockquote>
<p>You simply provide them with the measurements of your room, and the dimensions and positions of your doors, windows and wall hangings, and from that they produce unique custom wallpaper that is sure to weird out your guests a little bit.</p>
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		<title>Work of art?</title>
		<link>http://industrialbrand.com/blog/work-of-art</link>
		<comments>http://industrialbrand.com/blog/work-of-art#comments</comments>
		<pubDate>Thu, 14 Jun 2007 21:24:33 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/work-of-art</guid>
		<description><![CDATA[I present to you another example of the dire state of the human race. Considering all of the things going on in the world, this seems like a frivolous, almost immoral (as Mark put it) waste of money. What in the world is it? Read on: Bruster&#8217;s® Real Ice Cream™, the country&#8217;s premium ice cream [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.prnewswire.com/mnr/brusters/27878/' title='Million Dollar Ice Cream'><img src='http://industrialbrand.com/wp-content/uploads/2007/06/million_dollar_dessert.jpg' alt='Million Dollar Ice Cream' /></a></p>
<p>I present to you another example of the dire state of the human race. Considering all of the things going on in the world, this seems like a frivolous, almost immoral (as Mark put it) waste of money.  What in the world is it?  Read on:</p>
<blockquote><p>Bruster&#8217;s® Real Ice Cream™, the country&#8217;s premium ice cream retail franchise with more than 260 stores in 18 states, unveiled the world&#8217;s first $1 million ice cream cone at the JCK Las Vegas Show. This work of art is created in the likeness of its signature waffle cone.</p></blockquote>
<p>It is, however, highly topical as I stumbled upon it my RSS feeds not 45 minutes after Ben&#8217;s father came into the office and mentioned it.  Spooooky.</p>
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		<title>Office Sound Bites</title>
		<link>http://industrialbrand.com/blog/office-sound-bites</link>
		<comments>http://industrialbrand.com/blog/office-sound-bites#comments</comments>
		<pubDate>Thu, 31 May 2007 18:32:00 +0000</pubDate>
		<dc:creator>Leigh Peterson</dc:creator>
				<category><![CDATA[Industrial Brand]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/blog/office-sound-bites</guid>
		<description><![CDATA[Some of you wouldn&#8217;t believe the things that come out of our mouths here at IBC, and I think it would be a good idea to start posting some of these random sound bites without the benefit of any sort of context. After all, if we don&#8217;t shock and disgust you, who will? Who indeed. [...]]]></description>
			<content:encoded><![CDATA[<p>Some of you wouldn&#8217;t believe the things that come out of our mouths here at IBC, and I think it would be a good idea to start posting some of these random sound bites without the benefit of any sort of context.  After all, if we don&#8217;t shock and disgust you, who will?  Who indeed.</p>
<p>Heard this morning:</p>
<blockquote><p>&#8220;I should have kept my egg after I <a href="http://en.wikipedia.org/wiki/Balut">sucked the fetus</a> out of it&#8221;</p></blockquote>
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