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	<title>Industrial Brand &#187; Alex Leynes</title>
	<atom:link href="http://industrialbrand.com/blog/author/alex-leynes/feed" rel="self" type="application/rss+xml" />
	<link>http://industrialbrand.com</link>
	<description>A Brand Strategy, Communication Design &#38; Web Development Studio in Vancouver, Canada</description>
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		<title>Business Card Envy</title>
		<link>http://industrialbrand.com/blog/business-card-envy</link>
		<comments>http://industrialbrand.com/blog/business-card-envy#comments</comments>
		<pubDate>Fri, 05 Jun 2009 22:14:56 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=3895</guid>
		<description><![CDATA[A business card is an important marketing tool, but a great business card is one that you never forget. But beauty is in the eye of the beholder. Which card do you prefer? Subtle or maybe not so much? Mind you one of these business cards took 25 years to design.]]></description>
			<content:encoded><![CDATA[<p><img src="http://industrialbrand.com/wp-content/uploads/2009/06/business_card_envy.jpg" alt="business_card_envy" title="business_card_envy" width="226" height="116" class="alignnone size-full wp-image-3896" /><br />
A business card is an important marketing tool, but a great business card is one that you never forget. But beauty is in the eye of the beholder. Which card do you prefer? <a href="http://www.youtube.com/watch?v=qoIvd3zzu4Y">Subtle</a> or maybe <a href="http://www.youtube.com/watch?v=4YBxeDN4tbk">not so much</a>? Mind you one of these business cards took 25 years to design. </p>
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		<title>This American Life in Vancouver</title>
		<link>http://industrialbrand.com/blog/this-american-life-in-vancouver</link>
		<comments>http://industrialbrand.com/blog/this-american-life-in-vancouver#comments</comments>
		<pubDate>Thu, 07 May 2009 08:40:09 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[We love]]></category>
		<category><![CDATA[NPR]]></category>
		<category><![CDATA[This American Life]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=3777</guid>
		<description><![CDATA[I am so excited, one of my favorite programs of all time is coming to Vancouver, well Richmond actually. For those that don&#8217;t know, This American Life hosted by Ira Glass, is a one hour radio program (and also 30 minute tv show) on NPR, featuring journalistic non-fiction essays, memoirs, field recordings, short fiction, and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://industrialbrand.com/wp-content/uploads/2009/05/tal_logo_vancouver.jpg"><img src="http://industrialbrand.com/wp-content/uploads/2009/05/tal_logo_vancouver.jpg" alt="" title="tal_logo_vancouver" width="226" height="122" class="alignnone size-full wp-image-3778" /></a><br />
I am so excited, one of my favorite programs of all time is coming to Vancouver, well Richmond actually. For those that don&#8217;t know, <a href="http://www.thislife.org/Default.aspx">This American Life</a> hosted by Ira Glass, is a one hour radio program (and also 30 minute tv show) on <a href="http://www.npr.org">NPR</a>, featuring journalistic non-fiction essays, memoirs, field recordings, short fiction, and found footage. This showing in Richmond is an encore screening of their recent live tour featuring <a href="http://www.thestranger.com/seattle/SavageLove?oid=1509883">Dan Savage</a> and David Rakoff. <span id="more-3777"></span></p>
<p>This American Life &#8211; Live! Encore<br />
Monday, May 11th<br />
Ricmond SilverCity Riverport<br />
<a href="http://www.thislife.org/About_TALLive.aspx">More info</a></p>
<p>I&#8217;ve already got my tickets, see you there!</p>
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		<title>From Caveman to Spaceman: Canstruction 2009</title>
		<link>http://industrialbrand.com/blog/from-caveman-to-spaceman-canstruction-2009</link>
		<comments>http://industrialbrand.com/blog/from-caveman-to-spaceman-canstruction-2009#comments</comments>
		<pubDate>Wed, 29 Apr 2009 00:49:05 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[bee]]></category>
		<category><![CDATA[best buy]]></category>
		<category><![CDATA[Canstruction]]></category>
		<category><![CDATA[greater_vancouver_food_bank]]></category>
		<category><![CDATA[industrial-brand]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=3613</guid>
		<description><![CDATA[After an absence in last year&#8217;s competition, Industrial Brand teamed with Best Buy Canada Ltd. for Canstruction 09. After months of designing, planning and visiting to grocery stores, the design was finally executed over the two day build on April 25th and 26th. Based on this year&#8217;s theme: &#8220;From Caveman to Spaceman: Throughout History&#8221;, we [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Canstruction 2009 Hunger Bee Gone" href="http://industrialbrand.com/blog/from-caveman-to-spaceman-canstruction-2009" target="_self"><img class="alignnone size-full wp-image-3709" title="hunger-bee-gone-canstruction" src="http://industrialbrand.com/wp-content/uploads/2009/04/hunger-bee-gone-canstruction.jpg" alt="" width="471" height="242" /></a></p>
<p>After an absence in last year&#8217;s competition, Industrial Brand teamed with <a href="http://www.bestbuy.ca/companyinfo/en/default.asp?test_cookie=1">Best Buy Canada Ltd.</a> for <a href="http://canstructionvancouver.com/">Canstruction 09</a>. After months of designing, planning and visiting to grocery stores, the design was finally executed over the two day build on April 25th and 26th. Based on this year&#8217;s theme: &#8220;From Caveman to Spaceman: Throughout History&#8221;, we decided to build a honeybee because of it&#8217;s importance to man and role in food chain. Integral to the world&#8217;s food production through pollination, honeybees have made their way into the news due to their recent decline in population. With this in mind we concluded that the honeybee best represented the event&#8217;s theme while communicating the message of hunger as a global problem.<br />
<span id="more-3613"></span><br />
After deciding on the bee, we drew up concepts for the structure keeping in major aspects of the figure right down to details such as the direction of the antennae. Working closely with David, our team architect, we developed a CAD rendering that would assist is in visualizing the bee both in preparation and during the weekend competition. Throughout the research and development process, the Best Buy and Industrial Brand employees scoured local grocery stores for in search of the perfect can for the bee&#8217;s various parts. What sounded like a simple process evolved into a detailed study in packaging and in the process we all have become experts on canned food.</p>
<p>On day one of the build, started work early to prepare the templates and collect the various sundries. Five hours, 30+ cardboard templates and 500 construction paper circles later, our team made their way down to the event the begin the build. The team arrived at 2:30 to the new <a href="http://www.vancouverconventioncentre.com/">Vancouver Convention Centre</a>, where everyone was briefed on the details of the build and rules of the Canstruction. A collective sense of urgency soon over came all the participants as the build commenced at 3pm. We broke up into teams, working on different parts of the bee and the flower. It was an exciting time worked to build a solid foundation while all the teams work just as methodically, layering cans on to create their structures. At then end of day one the bee&#8217;s body and petals were complete. For the most part we were on time however the wings, and petals were proving to more time intensive than we expected.</p>
<p>Despite the aches and early start time, day two saw members from Industrial Brand and Best Buy cooperate like we had known each other for years to complete the build with 30 minutes to spare. With three crews working like clockwork, dedicated to completing the wings and leaves, a team of four worked on the body continuing their mastery of no-name tuna and bamboo shoots. By the end of the day everyone was exhausted and physically drained but buoyed by the feeling of accomplishment and a job well done. The bee was done, built out of tuna, bamboo shoots and coffee, using a combined total of 9,500 containers of food.</p>
<p>In a matter of 24 hours, 28 separate teams transformed palettes of canned food into spaceships, roller coasters and lovable cartoon characters. Part of the magic of this weekend was observing the combined efforts of the participants who were all creating these amazing in the name of battling hunger in the community. It was a big moment walking into the new Convention Center at the end of the competition and walking around the exhibition floor marveling at all the creativity and work put into each entry.</p>
<p>Canstruction runs from April 26 to May 3 at the new Convention Centre. Admission is by donation and proceeds go to support the Vancouver Food Bank. Hope to &#8216;bee&#8217; seeing you there. Stay tuned to the Industrial Brand for the Canstruction 09 micro-site casestudy and build time lapse by our friend Todd Smith.</p>
<p>We would like to recognize the work that Janice Podmore, the Canstruction organizing committee and the Vancouver Food Bank for putting on this great event. A special thanks to Shafiq, Mike and the team from Best Buy Canada Ltd. for their gusto, elbow grease and unwavering support. Thanks to David, our team architect, who committed his evenings to working with us to develop a solid CAD model from which to work from. If not for his late hours working working with CAD, this would have been a very difficult build. Thanks also to Steph, Todd and Janeen who came early and stayed late to lend their support throughout the weekend. And finally thanks to the team at Industrial Brand who helped make my first Canstruction, a memorable and rewarding experience.</p>
<p>Photos from the build can be see in <a title="Team Canspired Canstruction 2009" href="http://www.flickr.com/groups/canspired2009/" target="_blank">this Flickr group</a>. Check out a time lapse of the build <a title="Canstruction Hunger BEE Gone on YouTube" href="http://www.youtube.com/watch?v=attkT-DV3yc" target="_blank">on YouTube here</a>.</p>
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		<title>Sheepish art</title>
		<link>http://industrialbrand.com/blog/sheepish-art</link>
		<comments>http://industrialbrand.com/blog/sheepish-art#comments</comments>
		<pubDate>Wed, 18 Mar 2009 19:19:09 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[animal]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[LED]]></category>
		<category><![CDATA[sheep]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=3480</guid>
		<description><![CDATA[What do you get when you cross LED technology, sheep and guys with a lot of time on their hands? How about one of the coolest campaigns by Samsung. Check it out here. Thanks to my buddy Steve for the link.]]></description>
			<content:encoded><![CDATA[<p><img src="http://industrialbrand.com/wp-content/uploads/2009/03/picture-1.png" alt="" title="extreme shepherd" width="226" height="116" class="alignnone size-full wp-image-3481" /><br />
What do you get when you cross LED technology, sheep and guys with a lot of time on their hands? How about one of the coolest campaigns by Samsung. Check it out <a href="http://www.youtube.com/watch?gl=GB&#038;v=D2FX9rviEhw">here</a>. Thanks to my buddy Steve for the link.</p>
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		<title>SPRANQ. The Swiss Cheese of Fonts.</title>
		<link>http://industrialbrand.com/blog/spranq-the-swiss-cheese-of-fonts</link>
		<comments>http://industrialbrand.com/blog/spranq-the-swiss-cheese-of-fonts#comments</comments>
		<pubDate>Tue, 13 Jan 2009 21:25:09 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[fonts]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=3059</guid>
		<description><![CDATA[Dutch design firm SPRANQ has developed a new typeface that incorporates their concern for the environment. Ecofont is a typeface similar in look to Vera Sans, but resembles Swiss cheese in its makeup. The aerated font uses 20% less ink to print and is best viewed at 9 or 10 pt. Ecofont is free to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://industrialbrand.com/wp-content/uploads/2009/01/ecofont.jpg"><img src="http://industrialbrand.com/wp-content/uploads/2009/01/ecofont.jpg" alt="" title="ecofont" width="226" height="122" class="alignnone size-full wp-image-3060" /></a><br />
Dutch design firm <a href="http://www.spranq.nl/en/">SPRANQ</a> has developed a new typeface that incorporates their concern for the environment. Ecofont is a typeface similar in look to Vera Sans, but resembles Swiss cheese in its makeup. The aerated font uses 20% less ink to print and is best viewed at 9 or 10 pt. Ecofont is <a href="http://www.ecofont.eu/downloads_en.html">free</a> to use on Mac and is <a href="http://www.microsoft.com/typography/ClearTypeInfo.mspx">ClearType</a> compatible in Windows.</p>
<p>Thanks to Jason Murphy for the link.</p>
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		<title>SPARK FX 09</title>
		<link>http://industrialbrand.com/blog/spark-fx-09</link>
		<comments>http://industrialbrand.com/blog/spark-fx-09#comments</comments>
		<pubDate>Thu, 08 Jan 2009 01:17:53 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=3038</guid>
		<description><![CDATA[10 Films, 20 Speakers, 6 Days, 1 Fantastic Festival ACM Vancouver SIGGRAPH presents SPARK FX 09 at the Vancouver International Film Centre January 21 &#8211; January 26, 2009. This year Siggraph is bringing a full slate of 10 fantastic visual effects films, as well as 20 speaking events with some of the most talented FX [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://industrialbrand.com/wp-content/uploads/2009/01/sparkfx.jpg" alt="" title="sparkfx" width="226" height="116" class="alignnone size-full wp-image-3043" /><br />
10 Films, 20 Speakers, 6 Days, 1 Fantastic Festival</p>
<p>ACM Vancouver SIGGRAPH presents SPARK FX 09 at the Vancouver International Film Centre January 21 &#8211; January 26, 2009. This year Siggraph is bringing a full slate of 10 fantastic visual effects films, as well as 20 speaking events with some of the most talented FX artists and researchers from Vancouver, San Francisco, Los Angeles and beyond. Don&#8217;t the fabulous line-up of speaking talent, this year &#8211; touching on history, practical effects, aesthetics and the growing film VFX industry here in Vancouver to name just a few. </p>
<p>For film/speaker details and ticket information, visit <a href="http://siggraph.ca/festivals/information.php?fest=SPKFX09TMP">www.siggraph.ca</a></p>
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		<title>Not your average electric car</title>
		<link>http://industrialbrand.com/blog/not-your-average-electric-car</link>
		<comments>http://industrialbrand.com/blog/not-your-average-electric-car#comments</comments>
		<pubDate>Mon, 05 Jan 2009 02:38:36 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[custom_cars]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=2927</guid>
		<description><![CDATA[As the &#8220;Big 3&#8243; automakers scramble to stay a float, one company is rethinking the electric automobile. XP Vehicles Inc. have developed an electric car based on the Mars Lander technology that would make it the first inflatable car. Powered by a battery array and water, these cars are capable of reaching speeds up to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://industrialbrand.com/wp-content/uploads/2009/01/xpcar.jpg" alt="" title="xpcar" width="226" height="116" class="alignnone size-full wp-image-3003" /></p>
<p>As the &#8220;Big 3&#8243; automakers scramble to stay a float, one company is rethinking the electric automobile.  <a href="http://www.myxpcar.com/">XP Vehicles Inc.</a> have developed an electric car based on the Mars Lander technology that would make it the first inflatable car. Powered by a battery array and water, these cars are capable of reaching speeds up to 120 MPH, and a balast keeps the car on the road. The vehicle can configured in many way and because of its modular panels, the car can take on any appearance the customer likes. If that&#8217;s not enough, the car even comes delivered to your door in a box and assembles in under two hours. </p>
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		<title>LA Auto Show: Where &#8216;Green&#8217; Means &#8220;Go, Go, Go&#8221;</title>
		<link>http://industrialbrand.com/blog/la-auto-show-where-green-means-go-go-go</link>
		<comments>http://industrialbrand.com/blog/la-auto-show-where-green-means-go-go-go#comments</comments>
		<pubDate>Mon, 24 Nov 2008 01:55:53 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[concept_cars]]></category>
		<category><![CDATA[green]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=2025</guid>
		<description><![CDATA[The LA Auto Show is home to the largest west coast display of cutting edge vehicular design and engineering. Every year the show opens its design challenge to any automaker that feels like they are up for flexing their creative muscle. This year&#8217;s theme, &#8220;Motorsports 2025&#8243; has car designers looking at the future of competitive [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://industrialbrand.com/wp-content/uploads/2008/11/mazda3.jpg"><img src="http://industrialbrand.com/wp-content/uploads/2008/11/mazda3.jpg" alt="" title="mazda" width="210" height="108" class="aligncenter size-full wp-image-2037" /></a><br />
The LA Auto Show is home to the largest west coast display of cutting edge vehicular design and engineering. Every year the show opens its design challenge to any automaker that feels like they are up for flexing their creative muscle. This year&#8217;s theme, <a href="http://www.laautoshow.com/DesignChallenge.html">&#8220;Motorsports 2025&#8243;</a> has car designers looking at the future of competitive racing, but with considerably fewer emissions. Hot on the heels of Practivism, &#8216;Green&#8217; design is everywhere and the results at this year&#8217;s show will leave you with your jaw on the floor. Whether its Honda&#8217;s homage to the <a href="http://www.youtube.com/watch?v=ZlHZZXXqp24">Robotech</a>, or Mitsubishi&#8217;s omnidirectional rally car (my personal favorite), each car has been designed from the ground up with Mother Nature serving as the Project Manager.  Need a co-pilot? Check out BMW&#8217;s Salt Flats Racer whose commitment to running as clean as possible, requires the driver to keep the fish tank (with live fish) mounted on the dorsal side of the vehicle alive. Maybe its time for me to revisit my 4th grade sketch book, that hot dog fueled rocket car may not be such a bad idea after all.</p>
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		<title>GDC/BC Receives President&#8217;s Service Award</title>
		<link>http://industrialbrand.com/blog/gdcbc-receives-presidents-service-award</link>
		<comments>http://industrialbrand.com/blog/gdcbc-receives-presidents-service-award#comments</comments>
		<pubDate>Thu, 20 Nov 2008 19:50:39 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[Associations]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Capilano University]]></category>
		<category><![CDATA[gdcbc]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=2019</guid>
		<description><![CDATA[The BC Chapter of GDC has been selected among a select few organizations to receive the 2008 Capilano University President&#8217;s Service Awards as part of its 40th anniversary celebrations. GDC/BC was honoured for its continued support and contributions to the university, its students and the design industry into which their graduates enter upon completing their [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://industrialbrand.com/wp-content/uploads/2008/11/service_award4.jpg" alt="" title="service_award" width="210" height="108" class="alignnone size-medium wp-image-2020" /></p>
<p>The BC Chapter of GDC has been selected among a select few organizations to receive the 2008 Capilano University <a href="http://www.capilanou.ca/for-the-media/archives/2008-media-releases/Capilano_University_honours_its_2008_President_s_Service_Award_recipients.html">President&#8217;s Service Awards</a> as part of its 40th anniversary celebrations. GDC/BC was honoured for its continued support and contributions to the university, its students and the design industry into which their graduates enter upon completing their studies.</p>
<p>To celebrate its 40th year since opening in 1968, Capilano University will be holding a special President’s Service Awards event on Saturday, November 15 from 4 to 6 p.m. in the Birch building atrium at the North Vancouver campus.</p>
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		<title>Scamming the scammers</title>
		<link>http://industrialbrand.com/blog/scamming_the_scammers</link>
		<comments>http://industrialbrand.com/blog/scamming_the_scammers#comments</comments>
		<pubDate>Mon, 06 Oct 2008 03:47:53 +0000</pubDate>
		<dc:creator>Alex Leynes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[junk mail]]></category>
		<category><![CDATA[scam]]></category>

		<guid isPermaLink="false">http://industrialbrand.com/?p=1933</guid>
		<description><![CDATA[We all hate junk mail, and it seems like it will never stop jamming up our Inboxes. Whether it&#8217;s elixirs for male enlargement, vacations to nowhere, or the infamous Nigerian bank scam, we all wish someone would do something to end the madness.  Well somebody, actually somebodies are doing something about it. They&#8217;re called Scambaiters [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1935" title="Eat419" src="http://industrialbrand.com/wp-content/uploads/2008/10/scammer3.jpg" alt="A busted scammer" width="210" height="108" />We all hate junk mail, and it seems like it will never stop jamming up our Inboxes. Whether it&#8217;s elixirs for male enlargement, vacations to nowhere, or the infamous <a title="Wiki scam article" href="http://en.wikipedia.org/wiki/Advance_fee_fraud" target="_blank">Nigerian bank scam</a>, we all wish someone would do something to end the madness.  Well somebody, actually somebodies are doing something about it. They&#8217;re called Scambaiters and they are a group of anyonymous web citizens dedicated to making the lives of those junk mailers a living hell. Instead of falling for the ploy, they bait the scammers into believing there is money in it for them, but send the scammer on a &#8220;safari&#8221; which sees them in different countries (most of them politically unstable), without money and without resources to rescue themselves from it. The idea behind it is, to keep the scammers incapacitated and away from their computers for as long as possible and as humilating as possible. Their methods, some may see as crossing the line, but as the Scambaiters will remind you, these people are professional criminals.  Check out their recent bait conquests <a title="Scambaiters" href="http://www.419eater.com/" target="_blank">here</a>.</p>
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