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Posts By: Ben Garfinkel

Webinar: Don’t become an Accidental Brand

Practical tools to assess and grow your brand from the inside out. Whether you’re just starting a company, or already a success, along the way the decisions you’ve made—or not made—affect the brand you own. Not everyone has the time, expertise and resources to craft, guide and maintain their brand. So how do you tell […]

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Seven lessons learned while working with professional service firms

We’ve learned a lot working with AEC and professional service firms.  Throughout our work, we’ve noticed seven things that come up repeatedly that organizations should address to improve their businesses. 1. Marketing should not be ignored. Although not typically well-versed in branding and marketing, AEC has historically viewed marketing as a dirty word at worst, a low […]

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Connecting your firm’s Google+ Brand Page with the Google Local Page

Google, its services and apps can be daunting to navigate, even for experienced marketers and savvy businesses owners. The second you think that you’ve got it all figured out, a new update happens and seems to make a mess of everything. This is what happened when Google launched Google+ Local. If your firm has a […]

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Recharge your marketing with customer data

Don’t use intuition to guide your marketing. Use facts. By aggregating and analyzing the data you’ve collected about your existing customers, an audit will help you identify trends that can help educate you about your sales process. An audit is a crucial step to verifying the accuracy of assumptions you may have about the lead […]

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Five quick website improvement tips for AEC firms

We spend a lot of time visiting architecture and engineering websites to stay up to date with all the latest industry news. It’s a great way to see new innovation and technology, especially when websites have unique designs and are easy to navigate. However, websites that are not intuitive or well-designed can have an impact […]

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Be a VancouVoyeur at Vancouver Draw Down

On Saturday, June 14th, Hughes Condon Marler Architects and Industrial Brand invited the public to be a VancouVoyeur and see Vancouver in a “hole” new way! We set up a drawing wall on the south seawall under the Cambie Bridge and gained a fresh perspective of our city’s skyline. This event was part of  Vancouver Draw Down, an annual celebration of […]

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I hate business cards and so should you

The following article by Mark Busse was published on January 31, 2014 in Design Edge Canada Magazine. How I fondly recall the day my very first box of business cards landed with a thud on my desk. It was my first job after university and I was so damned proud to see those letters after […]

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Act like a brand expert, not a designer

The following article by Mark Busse was published on December 9, 2013 in Design Edge Canada Magazine. As a young design producer I was convinced my job was to keep clients happy. To service them to death. To deliver what they asked for on time, on budget, and with a smile. I also thought it […]

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Key to growth: specialization

The following article by Ben Garfinkel is published in the December 2013 print edition of Design Edge Canada Magazine. Pick up your own copy to read the full article or you can download the full PDF here. Key to Growth: Specialization Ask yourself this question: would I rather be one of six firms invited to […]

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